Yahoo · Sep 25, 2026
Adidas’ Localization Efforts Are Paying Off, Analyst Says
Localization efforts by Adidas "have paid off" in China, noted HSBC analyst Anne-Laure Bismuth, and that approach could serve it well globally.
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OTC · ADDYY
adidas AG
Consumer Cyclical · Apparel - Footwear & Accessories
$83.74
Up+$2.45 (+3.01%)
Updated Sep 27, 2026, 7:43 PM
SID Score
5.8/10
Composite research score
Smart Money
46/100
Neutral
- Market cap
- 33.3B
- P/E ratio
- 23.19
- Dividend yield
- 1.35%
- 52-week range
- $75.62 – $126.59
- Volume
- 91.92K
- Avg. volume
- 106.07K
Price performance
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Stock researchCompany · Overview
ADDYY research
Overview
Company profile and research snapshot.
Company profile
ADIDAS AG S/ADR
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Buy
- Average target
- $135.85
- Implied upside
- —
- Analysts
- 36
| Date | Firm | Rating | Target |
|---|---|---|---|
| Sep 23, 2026 | ROTHSCHILD & CO REDBURN | Buy | — |
| Sep 21, 2026 | DZ BANK | Buy | — |
| Sep 9, 2026 | BANCO SANTANDER | Outperform | — |
| Sep 4, 2026 | ODDO BHF | Buy | — |
| Aug 28, 2026 | METZLER EQUITIES | Buy | — |
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Yahoo · Sep 24, 2026
Down Nearly 80%, Nike Just Won a University-Sized Catalyst From Adidas
Nike just signed a $200 million deal with the University of Miami. Could this be a sign of life for NKE stock?
Yahoo · Sep 24, 2026
48-year-old mall teen fashion chain closing more stores
The shoes kids begged for a few years ago have become the chain’s biggest problem.
Yahoo · Sep 22, 2026
Nike, Puma, Adidas In Focus As StoneX Maps Out Diverging Turnaround Paths
The brokerage's new coverage highlights different priorities across the three brands, from Nike's inventory and marketplace work to Adidas' product momentum and Puma's distribution reset.
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