Yahoo · Oct 7, 2026
New Attain Research Reveals Gen Z Spends 25% Less, Shops More Widely and Has Lower Brand Loyalty
Co-authored study with dentsu analyzing one year of observed purchase behavior finds Gen Z spreads a smaller wallet across more merchants, directs two-thirds of everyday spending to discretionary categories and challenges traditional views of brand loyaltyNEW YORK, Oct. 07, 2026 (GLOBE NEWSWIRE) -- Attain, the most trusted and comprehensive source for live purchase data, today released a new research report co-authored with dentsu, Inside the Gen Z Wallet: How Gen Z Spends, Where They Shop, and

