GlobeNewswire Inc. · Mar 3, 2025
Study reveals the protein snack phenomenon is racing through the $126B snacking market – and consumers want more
The study found that while consumers actively seek protein in 36% of snacking occasions, protein snacks currently make up only 19% of retail sales, leaving a major opportunity for brands and retailers to meet the growing demand for protein-forward snacks. Protein-focused snacks are growing fast, but innovation has not kept pace with consumer preferences.
