Yahoo · Sep 22, 2026
JEFFERSON'S® BOURBON UNVEILS FRESH LOOK ACROSS THE PORTFOLIO AND INTRODUCES AN 8-YEAR AGE STATEMENT FOR JEFFERSON'S® RESERVE
Jefferson's Bourbon has unveiled a fresh new look across its portfolio inspired by the brand's pioneering spirit and willingness to push the boundaries of bourbon. Jefferson's has been driven by curiosity since its founding, from experimenting with blending to aging bourbon at sea, the brand has continually challenged convention. While the bottle packaging has changed and select expressions feature meaningful updates, the philosophy behind Jefferson's remains the same: a belief that the best bou
