BTIG Reiterates Buy Rating on Booking Holdings Inc. (BKNG)

Market Context

Booking Holdings Inc. operates in the Consumer Cyclical sector. The stock currently trades at $160.52 with a market capitalization of $170.2B. The stock has declined 97.0% over the past 52 weeks.

Analyst coverage from BTIG provides professional research and price targets that many institutional investors reference when making allocation decisions. The consensus of analyst opinions — along with the range of price targets — helps frame market expectations for Booking Holdings Inc.

Analyst ratings and price targets are one input among many for investment decisions. Historical studies show that consensus analyst recommendations have mixed predictive power on their own, but significant changes in consensus — such as multiple upgrades or downgrades in a short period — can be more meaningful signals.

Recent Analyst Activity for Booking Holdings Inc.

Among the 10 most recent ratings: 7 Buy, 3 Hold, 0 Sell.

Date	Firm	Rating	Price Target
Oct 22, 2026	BTIG	Buy	N/A
Oct 12, 2026	Cantor Fitzgerald	Neutral	N/A
Oct 07, 2026	Wells Fargo	Equal-Weight	N/A
Sep 30, 2026	Truist Securities	Buy	N/A
Sep 24, 2026	BTIG	Buy	N/A

Related Tools: Analyst Ratings Dashboard | View BKNG Stock Page