Citizens Reiterates Market Perform Rating on Booking Holdings Inc. (BKNG)

Market Context

Booking Holdings Inc. operates in the Consumer Cyclical sector. The stock currently trades at $171.59 with a market capitalization of $170.2B. The stock has declined 97.2% over the past 52 weeks.

Analyst coverage from Citizens provides professional research and price targets that many institutional investors reference when making allocation decisions. The consensus of analyst opinions — along with the range of price targets — helps frame market expectations for Booking Holdings Inc.

Analyst ratings and price targets are one input among many for investment decisions. Historical studies show that consensus analyst recommendations have mixed predictive power on their own, but significant changes in consensus — such as multiple upgrades or downgrades in a short period — can be more meaningful signals.

Recent Analyst Activity for Booking Holdings Inc.

Among the 10 most recent ratings: 7 Buy, 3 Hold, 0 Sell.

Date	Firm	Rating	Price Target
Nov 04, 2026	B. Riley Securities	Buy	N/A
Nov 04, 2026	Rosenblatt	Buy	N/A
Nov 04, 2026	Susquehanna	Positive	N/A
Nov 04, 2026	Evercore ISI Group	Outperform	N/A
Nov 04, 2026	Citizens	Market Perform	N/A

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