Filing Details
Pacer Advisors, Inc., a registered investment adviser, increased its position in Booking Holdings Inc. (NASDAQ:BKNG) by 14.4% during Q1 2026, according to its most recent 13F filing with the Securities and Exchange Commission.
The firm purchased an additional 11,235 shares of the Consumer Cyclical company, bringing its total holdings to 89,220 shares valued at approximately $375.6M as of the filing date.
Market Context
Booking Holdings Inc.'s stock currently trades at $180.94 with a market capitalization of $170.2B.
An increase in an existing position suggests Pacer Advisors, Inc. has growing conviction in Booking Holdings Inc.'s trajectory. Institutional investors typically add to positions when they believe the stock still has upside relative to their price target, or when the company's fundamentals have improved since their initial purchase.
Consumer discretionary holdings often reflect institutional views on consumer spending strength and economic confidence. Moves in Booking Holdings Inc. may signal expectations about upcoming earnings and consumer demand trends.
The size of this position — $375.6 million — places it among the more significant institutional holdings in Booking Holdings Inc.. Large positions like this can influence trading dynamics and are closely watched by market participants tracking smart money flows.
Investors should note that 13F filings reflect holdings as of the end of the reporting quarter and are filed up to 45 days later. The position may have changed since the filing date. 13F data is most useful when analyzed alongside other signals such as insider transactions, analyst ratings, and fundamental trends.
Related Tools: Insider Trades Tracker | View BKNG Stock Page
Frequently Asked Questions
What is a 13F filing?
A 13F filing is a quarterly SEC report required for institutional managers with over $100 million in assets. It discloses equity holdings, providing transparency into how firms like Pacer Advisors, Inc. position their portfolios.
How can I track institutional ownership of BKNG?
View all institutional holders on our BKNG institutional ownership page.