Rating Change
Wells Fargo reiterated its Equal-Weight rating on Booking Holdings Inc. (NASDAQ:BKNG) on October 07, 2026.
reiterateNASDAQ:BKNG
Wells Fargo Reiterates Equal-Weight Rating on Booking Holdings Inc. (BKNG)
Wells Fargo reiterated its Equal-Weight rating on Booking Holdings Inc. (NASDAQ:BKNG) on October 07, 2026.
At publication ·
What changed
Booking Holdings Inc. (NASDAQ:BKNG) · reiterate
- Firm
- Wells Fargo
- Rating
- Equal-Weight to Equal-Weight
- Price at event
- $155.87
- Market capitalization
- $170.2B
At a glance
Key takeaways
- Wells Fargo maintained an Equal-Weight rating on Booking Holdings (BKNG) on October 7, 2026, suggesting the stock is fairly valued relative to peers.
Market Context
Booking Holdings Inc. operates in the Consumer Cyclical sector. The stock currently trades at $155.87 with a market capitalization of $170.2B. The stock has declined 97.1% over the past 52 weeks.
Analyst coverage from Wells Fargo provides professional research and price targets that many institutional investors reference when making allocation decisions. The consensus of analyst opinions — along with the range of price targets — helps frame market expectations for Booking Holdings Inc.
Analyst ratings and price targets are one input among many for investment decisions. Historical studies show that consensus analyst recommendations have mixed predictive power on their own, but significant changes in consensus — such as multiple upgrades or downgrades in a short period — can be more meaningful signals.
Recent Analyst Activity for Booking Holdings Inc.
Among the 10 most recent ratings: 8 Buy, 2 Hold, 0 Sell.
| Date | Firm | Rating | Price Target |
|---|---|---|---|
| Oct 07, 2026 | Wells Fargo | Equal-Weight | N/A |
| Sep 30, 2026 | Truist Securities | Buy | N/A |
| Sep 24, 2026 | BTIG | Buy | N/A |
| Sep 01, 2026 | Rosenblatt | Buy | N/A |
| Aug 27, 2026 | BTIG | Buy | N/A |
Related Tools: Analyst Ratings Dashboard | View BKNG Stock Page
Frequently Asked Questions
What does the Equal-Weight rating mean for BKNG?
A rating of Equal-Weight from Wells Fargo reflects the analyst's outlook on Booking Holdings Inc. (NASDAQ:BKNG). Analyst ratings are one factor investors consider alongside earnings, valuation, and sector trends.
Where can I find more analyst ratings?
Browse recent upgrades and downgrades on our Analyst Ratings Dashboard or the BKNG forecast page.
