Rating Change
Morgan Stanley reiterated its Equal-Weight rating on Planet Fitness, Inc. (NYSE:PLNT) on August 18, 2026.
reiterateNYSE:PLNT
Morgan Stanley Reiterates Equal-Weight Rating on Planet Fitness, Inc. (PLNT)
Morgan Stanley reiterated its Equal-Weight rating on Planet Fitness, Inc. (NYSE:PLNT) on August 18, 2026.
At publication ·
What changed
Planet Fitness, Inc. (NYSE:PLNT) · reiterate
- Firm
- Morgan Stanley
- Rating
- Equal-Weight to Equal-Weight
- Price at event
- $53.36
- Market capitalization
- $9.1B
At a glance
Key takeaways
- Morgan Stanley reiterated an Equal-Weight rating on Planet Fitness (PLNT) on August 18, 2026, indicating a neutral outlook on the stock.
Market Context
Planet Fitness, Inc. operates in the Consumer Cyclical sector. The stock currently trades at $53.36 with a market capitalization of $9.1B. The stock has declined 50.4% over the past 52 weeks.
Analyst coverage from Morgan Stanley provides professional research and price targets that many institutional investors reference when making allocation decisions. The consensus of analyst opinions — along with the range of price targets — helps frame market expectations for Planet Fitness, Inc.
Analyst ratings and price targets are one input among many for investment decisions. Historical studies show that consensus analyst recommendations have mixed predictive power on their own, but significant changes in consensus — such as multiple upgrades or downgrades in a short period — can be more meaningful signals.
Recent Analyst Activity for Planet Fitness, Inc.
Among the 10 most recent ratings: 7 Buy, 3 Hold, 0 Sell.
| Date | Firm | Rating | Price Target |
|---|---|---|---|
| Aug 18, 2026 | Morgan Stanley | Equal-Weight | N/A |
| Aug 07, 2026 | RBC Capital | Outperform | N/A |
| Jul 20, 2026 | Canaccord Genuity | Buy | N/A |
| Jul 09, 2026 | JP Morgan | Overweight | N/A |
| May 20, 2026 | Roth Capital | Buy | N/A |
Related Tools: Analyst Ratings Dashboard | View PLNT Stock Page
Frequently Asked Questions
What does the Equal-Weight rating mean for PLNT?
A rating of Equal-Weight from Morgan Stanley reflects the analyst's outlook on Planet Fitness, Inc. (NYSE:PLNT). Analyst ratings are one factor investors consider alongside earnings, valuation, and sector trends.
Where can I find more analyst ratings?
Browse recent upgrades and downgrades on our Analyst Ratings Dashboard or the PLNT forecast page.