Yahoo · Feb 27, 2026
Sector Update: Consumer Stocks Mixed Friday Afternoon
Consumer stocks were mixed Friday afternoon, with the State Street Consumer Staples Select Sector SP
NASDAQ · HAS
Hasbro, Inc.
Consumer Cyclical · Leisure
$93.99
Down-$1.06 (-1.12%)
Updated Aug 19, 2026, 4:06 AM
SID Score
6.0/10
Composite research score
Smart Money
58/100
Neutral
- Market cap
- 11.78B
- P/E ratio
- -21.11
- Dividend yield
- 2.98%
- 52-week range
- $75.19 – $106.98
- Volume
- 1.37M
- Avg. volume
- 1.81M
Price performance
HAS price history
1M range · 21 trading sessions · Daily adjusted prices
HAS closed at $93.99 after 21 trading sessions, up 5.87% for the selected period.
- Last close
- $93.99
- Period change
- +5.87%
- Period low
- $87.35
- Period high
- $97.04
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Aug 18, 2026 | $95.80 | $96.075 | $93.9022 | $93.99 | 1.37M |
| Aug 17, 2026 | $96.16 | $96.705 | $94.8098 | $95.05 | 1.24M |
| Aug 14, 2026 | $97.10 | $98.07 | $96.23 | $96.70 | 1.27M |
| Aug 13, 2026 | $95.75 | $96.98 | $94.35 | $96.70 | 1.05M |
| Aug 12, 2026 | $96.86 | $96.89 | $94.52 | $94.89 | 2.2M |
| Aug 11, 2026 | $94.50 | $97.89 | $94.27 | $97.04 | 2.12M |
| Aug 10, 2026 | $92.90 | $94.605 | $92.66 | $94.49 | 2.12M |
| Aug 7, 2026 | $92.26 | $93.8532 | $91.67 | $93.52 | 1.03M |
| Aug 6, 2026 | $92.14 | $92.67 | $90.56 | $91.69 | 1.7M |
| Aug 5, 2026 | $91.95 | $92.84 | $90.735 | $91.16 | 1.09M |
| Aug 4, 2026 | $90.58 | $91.87 | $89.10 | $91.51 | 2.41M |
| Aug 3, 2026 | $94.23 | $95.125 | $91.37 | $91.47 | 1.88M |
| Jul 31, 2026 | $94.97 | $95.35 | $93.675 | $93.94 | 2.81M |
| Jul 30, 2026 | $94.49 | $95.22 | $93.0443 | $94.53 | 1.26M |
| Jul 29, 2026 | $95.64 | $97.00 | $95.07 | $95.17 | 2M |
| Jul 28, 2026 | $92.00 | $96.44 | $91.40 | $96.34 | 4.06M |
| Jul 27, 2026 | $90.025 | $90.715 | $88.791 | $90.61 | 1.49M |
| Jul 24, 2026 | $87.43 | $89.00 | $87.25 | $88.79 | 1.68M |
| Jul 23, 2026 | $88.09 | $88.73 | $86.70 | $87.35 | 2.51M |
| Jul 22, 2026 | $88.92 | $89.99 | $87.78 | $89.04 | 2.88M |
| Jul 21, 2026 | $84.51 | $93.05 | $83.91 | $88.78 | 8.06M |
Latest HAS news
The latest Smart Investors Daily articles mentioning HAS.
Stock researchCompany · Overview
HAS research
Overview
Company profile and research snapshot.
Company profile
Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Nerf, and Magic: The Gathering. The firm acquired EOne in 2019, bolting on popular family properties like Peppa Pig and PJ Masks, and since has divested noncore lines from the tie-up. Furthermore, the addition of Dungeons & Dragons Beyond in 2022, offers the firm access to 19 million digital tabletop players.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- —
- Average target
- $89.33
- Implied upside
- —
- Analysts
- —
| Date | Firm | Rating | Target |
|---|---|---|---|
| Jul 23, 2026 | Argus Research | Buy | — |
| Jul 22, 2026 | DA Davidson | Neutral | — |
| Jul 22, 2026 | JP Morgan | Overweight | — |
| Jul 16, 2026 | Jefferies | Buy | — |
| Jul 16, 2026 | B of A Securities | Buy | — |
News briefing
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Yahoo · Feb 27, 2026
Toymaker Hasbro joins wave of companies suing U.S. government over IEEPA tariff payments
NEW YORK, NY, Feb 27 - Toymaker Hasbro on Friday joined hundreds of companies suing for refunds of tariffs paid under President Donald Trump’s emergency trade measures, which were deemed illegal by the U. Supreme Court last week, according to court documents.
Yahoo · Feb 25, 2026
Hasbro Leans On Harry Potter Deal And Toy Fair To Bridge Valuation Gap
Hasbro (NasdaqGS:HAS) announced a multi-year licensing partnership with Warner Bros. for Harry Potter. The company showcased new toy products and technology at the North American International Toy Fair. Hasbro also introduced inclusivity focused toys and brand collaborations across several core franchises. For a company built around branded entertainment and play, Hasbro (NasdaqGS:HAS) is leaning further into well known worlds and fan communities. The new Harry Potter agreement with Warner...
CNBC · Feb 22, 2026
As American Girl turns 40, Mattel grapples with bringing dolls into a new era
American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as Mattel faces industry pressures.
AI research layers
Interpretive context generated from the platform’s current data sources.
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