Yahoo · Jan 15, 2026
New Strong Sell Stocks for Jan. 15
VRA, GPK and PHG have been added to the Zacks Rank #5 (Strong Sell) List on Jan.15, 2026.
VR
NASDAQ · VRA
Vera Bradley, Inc.
Consumer Cyclical · Apparel - Footwear & Accessories
$4.98
Up+$0.24 (+4.82%)
Updated Oct 8, 2026, 1:55 PM
SID Score
5.0/10
Composite research score
Smart Money
—
Institutional and insider signal
- Market cap
- 50.29M
- P/E ratio
- -0.52
- Dividend yield
- 0.00%
- 52-week range
- $2.45 – $5.22
- Volume
- 178.61K
- Avg. volume
- 764.07K
Price performance · VRA
VRA price history
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 7, 2026
VRA closed at $4.98 after 21 trading sessions, up 61.69% for the selected period.
- Last close
- $4.98
- Period change
- +61.69%
- Period low
- $3.04
- Period high
- $5.11
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 7, 2026 | $4.99 | $5.03 | $4.825 | $4.98 | 178.61K |
| Oct 6, 2026 | $5.04 | $5.22 | $4.85 | $5.08 | 551.33K |
| Oct 5, 2026 | $5.16 | $5.19 | $4.93 | $5.02 | 413.02K |
| Oct 2, 2026 | $5.04 | $5.135 | $4.85 | $5.11 | 450.24K |
| Oct 1, 2026 | $4.60 | $5.11 | $4.51 | $4.98 | 911.32K |
| Sep 30, 2026 | $4.30 | $4.6884 | $4.26 | $4.62 | 393.81K |
| Sep 29, 2026 | $4.20 | $4.41 | $4.18 | $4.27 | 284.52K |
| Sep 28, 2026 | $4.02 | $4.19 | $4.02 | $4.15 | 322.91K |
| Sep 25, 2026 | $4.07 | $4.10 | $4.00 | $4.025 | 298.01K |
| Sep 24, 2026 | $4.09 | $4.2004 | $4.01 | $4.07 | 276.9K |
| Sep 23, 2026 | $4.29 | $4.29 | $4.00 | $4.04 | 253.1K |
| Sep 22, 2026 | $4.23 | $4.36 | $4.18 | $4.29 | 323.82K |
| Sep 21, 2026 | $4.37 | $4.578 | $4.06 | $4.16 | 743.33K |
| Sep 18, 2026 | $4.27 | $4.35 | $4.1607 | $4.25 | 323.91K |
| Sep 17, 2026 | $4.14 | $4.27 | $3.965 | $4.25 | 584.29K |
| Sep 16, 2026 | $4.25 | $4.5399 | $4.00 | $4.02 | 2.68M |
| Sep 15, 2026 | $3.61 | $4.15 | $3.24 | $4.09 | 11.57M |
| Sep 14, 2026 | $3.21 | $3.215 | $2.865 | $3.04 | 537.53K |
| Sep 11, 2026 | $3.10 | $3.1536 | $3.10 | $3.14 | 58.17K |
| Sep 10, 2026 | $3.08 | $3.25 | $3.035 | $3.05 | 217.11K |
| Sep 9, 2026 | $3.36 | $3.3601 | $3.04 | $3.08 | 167.26K |
Latest VRA news
The latest Smart Investors Daily articles mentioning VRA.
Stock researchCompany · Overview
Company
Market Activity
Research & News
VRA research
Overview
Company profile and research snapshot.
Company profile
Vera Bradley Inc designs women's handbags, travel items, and accessories. Each category comprises a substantial component of total sales, with the bags category comprising the majority of the company's sales are made directly to customers through Vera Bradley's retail stores and e-commerce sites. The company also has a substantial wholesale business selling to specialty retail and department stores. Almost all company sales are in the United States. Vera Bradley uses third-party manufacturers in Asia to produce its products, and the company distributes the products through its distribution center in Indiana. The Company has three reportable segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The majority of revenue is from the Vera Bradley Direct segment.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Sell
- Average target
- $5.61
- Implied upside
- —
- Analysts
- 8
| Date | Firm | Rating | Target |
|---|---|---|---|
| Jun 16, 2026 | Small Cap Consumer Research | Hold | — |
| Jun 12, 2026 | Small Cap Consumer Research | Hold | — |
| Jun 4, 2026 | Small Cap Consumer Research | Hold | — |
| Jan 26, 2026 | Small Cap Consumer Research | Hold | — |
| Jan 7, 2026 | Small Cap Consumer Research | Hold | — |
News briefing
No generated briefing is available yet.
Yahoo · Jan 2, 2026
Vera Bradley Goes Back to Its Whimsical Roots
The maker of quilted bags and accessories says it is returning to what makes its products unique after a rebrand turned off consumers.
seekingalpha.com · Dec 11, 2025
Vera Bradley, Inc. (VRA) Q3 2026 Earnings Call Transcript
Vera Bradley, Inc. (VRA) Q3 2026 Earnings Call Transcript
AI research layers
Interpretive context generated from the platform’s current data sources.
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