Franklin Resources, Inc.

Franklin Resources provides investment services for individual and institutional investors. At the end of July 2025, Franklin had $1.617 trillion in managed assets, composed primarily of equity (41%), fixed-income (27%), multi-asset/balanced (11%) funds, alternatives (16%) and money market funds (5%). Distribution tends to be weighted between retail investors (56% of AUM) and institutional accounts (41%), with high-net-worth clients accounting for the remainder. Franklin is one of the more global of the US-based asset managers we cover, with 31% of its assets under management invested in global/international strategies and just as much sourced from clients domiciled outside the United States.

Consensus

Hold

Average target

$26.89

Implied upside

—

Analysts

19

Why Is BEN Up Today? Tokenization Push and AUM Growth Drive 3.5% Rally

Franklin Resources (BEN) climbed $1.18 (3.52%) today as investors respond positively to the company's higher assets under management (AUM) and strategic initiatives around tokenized funds. The combination of organic growth and innovative product offerings appears to be resonating with the market, though analyst sentiment remains cautiously optimistic about valuation.

Bottom line: Franklin Resources' today's rally reflects genuine business momentum from rising AUM and strategic positioning in tokenized assets, though valuation remains mixed depending on which metrics you prioritize. Investors should monitor whether tokenized fund adoption accelerates and whether the company can maintain AUM growth amid competitive pressures—these factors will ultimately determine if today's gains are justified or represent a temporary bounce.