Yahoo · Aug 7, 2026
Why Dutch Bros Stock Is Plummeting Lower This Week
Dutch Bros' stock is being punished, but its actual operations remain stronger than ever.
NYSE · BROS
Dutch Bros Inc.
Consumer Cyclical · Restaurants
$51.13
Up+$0.89 (+1.74%)
Updated Aug 15, 2026, 12:45 AM
SID Score
3.7/10
Composite research score
Smart Money
58/100
Neutral
- Market cap
- 10.57B
- P/E ratio
- 125.03
- Dividend yield
- 0.00%
- 52-week range
- $44.58 – $74.65
- Volume
- 3.54M
- Avg. volume
- 3.95M
Price performance
BROS price history
1M range · 20 trading sessions · Daily adjusted prices
BROS closed at $51.13 after 20 trading sessions, down 25.20% for the selected period.
- Last close
- $51.13
- Period change
- -25.20%
- Period low
- $49.57
- Period high
- $68.36
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Aug 13, 2026 | $51.42 | $52.79 | $50.87 | $51.13 | 3.54M |
| Aug 12, 2026 | $50.00 | $51.48 | $49.72 | $51.02 | 4.29M |
| Aug 11, 2026 | $51.64 | $52.02 | $49.50 | $49.57 | 4.46M |
| Aug 10, 2026 | $52.85 | $53.24 | $50.98 | $51.29 | 5.33M |
| Aug 7, 2026 | $53.855 | $53.95 | $52.21 | $53.01 | 7.22M |
| Aug 6, 2026 | $56.46 | $56.46 | $53.015 | $53.33 | 16.1M |
| Aug 5, 2026 | $65.19 | $66.47 | $64.5575 | $65.67 | 3.88M |
| Aug 4, 2026 | $65.45 | $65.51 | $63.91 | $64.11 | 3.58M |
| Aug 3, 2026 | $67.15 | $68.20 | $64.39 | $64.98 | 3.12M |
| Jul 31, 2026 | $65.69 | $67.02 | $65.45 | $65.83 | 2M |
| Jul 30, 2026 | $65.77 | $67.2399 | $64.68 | $65.43 | 2.17M |
| Jul 29, 2026 | $64.08 | $66.4879 | $64.00 | $64.61 | 3.48M |
| Jul 28, 2026 | $64.81 | $66.21 | $64.18 | $64.67 | 2.38M |
| Jul 27, 2026 | $65.51 | $66.21 | $64.51 | $65.70 | 3.06M |
| Jul 24, 2026 | $64.24 | $65.50 | $62.925 | $64.00 | 1.59M |
| Jul 23, 2026 | $64.00 | $64.9299 | $63.24 | $63.99 | 1.64M |
| Jul 22, 2026 | $65.75 | $66.46 | $64.30 | $64.95 | 1.86M |
| Jul 21, 2026 | $66.78 | $68.22 | $66.05 | $66.13 | 2.43M |
| Jul 20, 2026 | $69.09 | $69.8699 | $65.76 | $66.25 | 2.45M |
| Jul 17, 2026 | $66.36 | $69.39 | $65.85 | $68.36 | 3.06M |
Latest BROS news
The latest Smart Investors Daily articles mentioning BROS.
Stock researchCompany · Overview
BROS research
Overview
Company profile and research snapshot.
Company profile
Dutch Bros Inc is an operator and franchisor of drive-thru coffee shops that are focused on serving hand-crafted beverages. The company's hand-crafted beverage-focused lineup features hot and cold espresso-based beverages, cold brew coffee products, proprietary energy drinks, tea, lemonade, smoothies and other beverages. The company has two reportable operating segments Company-operated shops and Franchising. It derives maximum revenue from Company operated shops.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- —
- Average target
- $77.00
- Implied upside
- —
- Analysts
- —
| Date | Firm | Rating | Target |
|---|---|---|---|
| Aug 6, 2026 | Stephens & Co. | Overweight | — |
| Aug 6, 2026 | DA Davidson | Buy | — |
| Aug 6, 2026 | RBC Capital | Outperform | — |
| Jul 31, 2026 | Telsey Advisory Group | Outperform | — |
| Jul 17, 2026 | Stephens & Co. | Overweight | — |
News briefing
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Yahoo · Aug 7, 2026
Dutch Bros' food menu will add to 'third morning' approach: CEO
Dutch Bros (BROS) stock continues to slide as its full-year guidance and earnings beat failed to impress investors. The stock has sank nearly 20% this week. Dutch Bros CEO Christine Barone sits down with Yahoo Finance Executive Editor Brian Sozzi and Senior Reporter Brooke DiPalma to discuss the coffee chain's second quarter results and its addition of food menu items.
Yahoo · Aug 7, 2026
APP Vs CELH Vs BROS Vs AXON: Retail Traders Are Most Interested In Buying Post-Earnings Dips Of These 2 Stocks
Growth-stock selloffs after second-quarter earnings sparked retail dip-buying, with AppLovin and Dutch Bros leading investor interest.
Yahoo · Aug 6, 2026
Salad and Go founder hiring displaced employees. 'They deserved more'
When Salad and Go closed all of its locations, thousands of employees lost their jobs. Phoenix-based Angie's Prime Grill wants to hire them.
AI research layers
Interpretive context generated from the platform’s current data sources.
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