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Betterware de México, S.A.P.I. de C.V. logo

NYSE · BWMX

Betterware de México, S.A.P.I. de C.V.

Consumer Cyclical · Specialty Retail

$16.46

Up+$0.18 (+1.11%)

Updated Oct 10, 2026, 2:44 PM

SID Score

5.1/10

Composite research score

Smart Money

—

Institutional and insider signal

Market cap
526.91M
P/E ratio
9.27
Dividend yield
6.93%
52-week range
$15.15 – $19.29
Volume
28.67K
Avg. volume
37.14K

Price performance · BWMX

BWMX price history

1M range · 21 trading sessions · Daily adjusted prices

Prices through Oct 9, 2026

BWMX closed at $16.46 after 21 trading sessions, up 5.92% for the selected period.

Last close
$16.46
Period change
+5.92%
Period low
$15.52
Period high
$17.31
Daily close
View OHLC price history
BWMX OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 9, 2026$16.40$16.55$16.32$16.4628.67K
Oct 8, 2026$16.30$16.32$16.10$16.2823.35K
Oct 7, 2026$16.58$16.58$16.17$16.2233.38K
Oct 6, 2026$16.20$16.50$16.20$16.3026.61K
Oct 5, 2026$16.18$16.49$15.8492$16.3264.28K
Oct 2, 2026$16.60$16.79$16.206$16.5027.17K
Oct 1, 2026$16.51$16.6499$16.26$16.4040.73K
Sep 30, 2026$16.83$16.86$16.56$16.6141.37K
Sep 29, 2026$16.96$17.23$16.72$16.7424.83K
Sep 28, 2026$17.00$17.15$16.52$16.9649.62K
Sep 25, 2026$16.58$16.905$16.51$16.7430.39K
Sep 24, 2026$16.50$16.6646$16.285$16.4531.13K
Sep 23, 2026$16.75$16.75$16.4808$16.5153.19K
Sep 22, 2026$16.65$17.0633$16.57$16.7573K
Sep 21, 2026$17.16$17.30$16.52$16.69101.37K
Sep 18, 2026$16.77$17.36$16.5034$17.3197.74K
Sep 17, 2026$16.16$16.28$15.96$15.9749.57K
Sep 16, 2026$16.15$16.61$15.717$16.13221.76K
Sep 15, 2026$15.57$16.62$15.36$16.18332.55K
Sep 14, 2026$15.50$15.71$15.48$15.5241.9K
Sep 11, 2026$15.37$15.8533$15.37$15.5429.41K

Latest BWMX news

The latest Smart Investors Daily articles mentioning BWMX.

BWMX research

Overview

Company profile and research snapshot.

Company profile

Betterware de Mexico SAPI de CV is a direct-to-consumer selling company. The company operates through two business segments: the home organization products (Betterware segment or BWM segment) and the beauty and personal care products (B and PC) (JAFRA segment). The Betterware's segment is divided in seven categories of the home organization: Kitchen and food preservation, Home solutions, Bedroom, Bathroom, Laundry & Cleaning, Tech & mobility and wellness. The JAFRA's segment is divided into four categories beauty and personal care: fragrance, color (cosmetics), skin care and toiletries. The company generates a majority of its revenue from the Beauty and personal care (B&PC) (JAFRA segment). Geographically, key revenue for the company is derived from Mexico.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
—
Average target
$18.00
Implied upside
—
Analysts
—
BWMX recent ratings
DateFirmRatingTarget
Jun 9, 2026Small Cap Consumer ResearchBuy—
Apr 24, 2026Small Cap Consumer ResearchBuy—
Apr 16, 2026Small Cap Consumer ResearchBuy—
Apr 1, 2026Small Cap Consumer ResearchBuy—
Mar 4, 2026Small Cap Consumer ResearchBuy—
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News briefing

No generated briefing is available yet.

Yahoo · Feb 28, 2026

Betterware de Mexico SAPI de C Q4 Earnings Call Highlights

BeFra executives highlighted steady improvement through 2025 and a stronger cash and leverage profile during the company’s fourth-quarter earnings call, even as management characterized the year as “complex” amid macro volatility, sociopolitical uncertainty and softer consumption trends in its core

Yahoo · Feb 27, 2026

Should Value Investors Buy Betterware de Mexico SAPI de C (BWMX) Stock?

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.

AI research layers

Interpretive context generated from the platform’s current data sources.

No results

AI research layers have not been published yet.