SeekingAlpha · Oct 3, 2026
Choice Hotels International: A $130 Million Bet On RV Travelers
Choice Hotels maintains FY 2026 adjusted EBITDA guidance of $635â$650M and buybacks of $175â$225M. Click to read more on the Buy rating for the CHH stock.

NYSE · CHH
Consumer Cyclical · Travel Lodging
$103.06
Up+$3.48 (+3.49%)
Updated Oct 7, 2026, 6:53 AM
SID Score
5.7/10
Composite research score
Smart Money
58/100
Neutral
Price performance · CHH
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 6, 2026
CHH closed at $103.06 after 21 trading sessions, up 3.05% for the selected period.
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 6, 2026 | $99.08 | $104.715 | $99.08 | $103.06 | 567.97K |
| Oct 5, 2026 | $101.77 | $101.77 | $98.69 | $99.58 | 876.45K |
| Oct 2, 2026 | $103.16 | $105.33 | $102.085 | $102.50 | 661.73K |
| Oct 1, 2026 | $102.12 | $102.95 | $100.31 | $102.31 | 466.82K |
| Sep 30, 2026 | $105.44 | $105.44 | $102.23 | $102.41 | 678.58K |
| Sep 29, 2026 | $103.87 | $105.58 | $103.1405 | $104.25 | 558.98K |
| Sep 28, 2026 | $102.11 | $103.11 | $100.9575 | $103.00 | 406.8K |
| Sep 25, 2026 | $101.39 | $102.76 | $100.32 | $101.81 | 376.33K |
| Sep 24, 2026 | $101.89 | $103.04 | $99.2317 | $100.96 | 552.8K |
| Sep 23, 2026 | $100.38 | $101.94 | $99.40 | $101.64 | 427.87K |
| Sep 22, 2026 | $101.03 | $103.09 | $99.29 | $100.32 | 676.89K |
| Sep 21, 2026 | $97.78 | $99.31 | $96.85 | $99.05 | 807.2K |
| Sep 18, 2026 | $98.10 | $99.00 | $96.095 | $96.85 | 851.25K |
| Sep 17, 2026 | $99.47 | $100.075 | $97.41 | $98.64 | 675.97K |
| Sep 16, 2026 | $97.39 | $99.575 | $97.285 | $98.19 | 566.68K |
| Sep 15, 2026 | $96.85 | $99.55 | $95.90 | $97.42 | 690.37K |
| Sep 14, 2026 | $97.27 | $97.805 | $95.77 | $96.54 | 542.13K |
| Sep 11, 2026 | $98.87 | $100.225 | $96.725 | $96.77 | 456.83K |
| Sep 10, 2026 | $100.50 | $101.305 | $97.99 | $98.23 | 618.07K |
| Sep 9, 2026 | $99.25 | $100.61 | $98.43 | $99.61 | 463.86K |
| Sep 8, 2026 | $100.42 | $101.9251 | $99.50 | $100.01 | 769.37K |
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CHH research
Company profile and research snapshot.
At year-end 2024, Choice Hotels operated 654,000 rooms across the economy, midscale, upscale, and extended-stay segments. Comfort Inn and Comfort Suites are the largest brands (26% of the company's total domestic rooms), while Ascend and Cambria (10%) are newer lifestyle and select-service brands. Choice closed on its Radisson acquisition in August 2022, which added about 70,000 rooms. Franchises account for 100% of total revenue, and the United States represented 78% of total rooms in 2024.
Visit company websiteConsensus and target data currently published for this company.
| Date | Firm | Rating | Target |
|---|---|---|---|
| Sep 29, 2026 | Baird | Outperform | — |
| Sep 10, 2026 | Truist Securities | Buy | — |
| Aug 28, 2026 | UBS | Neutral | — |
| Aug 27, 2026 | Mizuho | Neutral | — |
| Aug 18, 2026 | Morgan Stanley | Underweight | — |
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SeekingAlpha · Oct 3, 2026
Choice Hotels maintains FY 2026 adjusted EBITDA guidance of $635â$650M and buybacks of $175â$225M. Click to read more on the Buy rating for the CHH stock.
Yahoo · Oct 2, 2026
Choice Hotels International (CHH) has drawn investor attention after announcing that long-serving Chief Human Resources Officer Patrick Cimerola will retire at the end of 2026, with an external search planned for his successor. The recent executive update lands after a busy spell for Choice Hotels International, with fresh upscale openings and an agreement to acquire Harvest Hosts reshaping its growth avenues. The share price sits at US$102.31 with a 30 day share price return of 4.27%. Over a...
Yahoo · Oct 2, 2026
Plus, Choice Hotels launched a new points-sharing feature, allowing loyalty members to share points “seamlessly and for free.”
Yahoo · Oct 1, 2026
The six openings grow Choice’s upscale portfolio across “a diverse mix of markets,” as the company aims to meet shifting owner and guest demands.
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The latest Smart Investors Daily articles mentioning CHH.