SeekingAlpha · Aug 5, 2026
Cricut Is Crafting Value Where It Matters Most
Cricut, Inc. Q2 2026 results: revenue dipped but platform profits surged. Click for this CRCT earnings update and see why I remain bullish on the stock.
CR
NYSE · CRCT
Cricut, Inc.
Technology · Computer Hardware
$5.43
Up+$0.04 (+0.73%)
Updated Aug 20, 2026, 5:06 PM
SID Score
6.1/10
Composite research score
Smart Money
—
Institutional and insider signal
- Market cap
- 1.11B
- P/E ratio
- 13.72
- Dividend yield
- 19.34%
- 52-week range
- $3.74 – $6.93
- Volume
- 1.05M
- Avg. volume
- 649.58K
Price performance
CRCT price history
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Stock researchCompany · Overview
CRCT research
Overview
Company profile and research snapshot.
Company profile
Cricut Inc designs and builds a creativity platform that enables users to turn ideas into professional-looking handmade goods. With its connected machines, design apps and accessories, and materials, the users create everything from personalized birthday cards, mugs and T-shirts to large-scale interior decorations. It has two segments including the Platform segment which derives revenue from monthly and annual subscription fees, purchases of digital content, and a minimal amount of the revenue allocated to unspecified future upgrades and enhancements related to the essential software and access to the Company's cloud-based services and Products segment which derives revenue from the sale of its connected machine hardware, and sale of craft, DIY, home decor products and extensions.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- —
- Average target
- $8.25
- Implied upside
- —
- Analysts
- —
| Date | Firm | Rating | Target |
|---|---|---|---|
| Jan 14, 2026 | Goldman Sachs | Sell | — |
| Oct 17, 2025 | Goldman Sachs | Sell | — |
| Apr 14, 2025 | Citigroup | Sell | — |
| Mar 6, 2025 | Morgan Stanley | Underweight | — |
| Nov 6, 2024 | Goldman Sachs | Neutral | — |
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SeekingAlpha · Aug 5, 2026
Cricut, Inc. (CRCT) Q2 2026 Earnings Call Transcript
Cricut, Inc. (CRCT) Q2 2026 Earnings Call August 4, 2026 5:00 PM EDTCompany ParticipantsChris BelfioreAshish Arora - CEO, President & DirectorKimball...
SeekingAlpha · Aug 5, 2026
Cricut, Inc. 2026 Q2 - Results - Earnings Call Presentation
2026-08-05. The following slide deck was published by Cricut, Inc.
ChartMill · Aug 5, 2026
Cricut (NASDAQ:CRCT) Beats Q2 Earnings Estimates as Margin Expansion Drives After-Market Pop
Cricut (CRCT) beats Q2 earnings with EPS $0.19, revenue misses, stock up 2.8% after hours on margin expansion and subscriber growth.
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