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NYSE · GOOG

Alphabet Inc.

Technology · Internet Content & Information

$317.28

Down-$3.48 (-1.08%)

Updated Oct 26, 2026, 7:57 AM

SID Score

5.9/10

Composite research score

Smart Money

57/100

Neutral

Market cap
3.79T
P/E ratio
30.4
Dividend yield
0.26%
52-week range
$271.54 – $404.47
Volume
10.86M
Avg. volume
23.39M

Price performance · GOOG

GOOG price history

1M range · 20 trading sessions · Daily adjusted prices

Prices through Oct 23, 2026

GOOG closed at $317.28 after 20 trading sessions, down 6.45% for the selected period.

Last close
$317.28
Period change
-6.45%
Period low
$317.28
Period high
$349.52
Daily close
View OHLC price history
GOOG OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 23, 2026$317.75$321.2299$316.9899$317.2810.86M
Oct 22, 2026$326.765$327.70$318.45$320.7621.09M
Oct 21, 2026$333.32$333.80$326.26$330.9519.3M
Oct 20, 2026$339.715$341.00$334.60$336.4014.79M
Oct 19, 2026$340.125$342.52$338.251$340.1612.72M
Oct 16, 2026$344.30$346.60$335.50$336.9117.04M
Oct 15, 2026$340.53$348.3982$336.82$344.9116.43M
Oct 14, 2026$351.43$355.25$342.40$343.6520.11M
Oct 13, 2026$352.415$354.50$347.57$349.5214.47M
Oct 12, 2026$348.34$352.66$347.1601$348.9711.85M
Oct 9, 2026$348.00$351.06$346.88$347.8611.14M
Oct 8, 2026$349.645$353.53$343.51$344.8613.99M
Oct 7, 2026$343.68$347.61$340.28$347.3711.34M
Oct 6, 2026$344.64$345.67$341.70$344.5913.18M
Oct 5, 2026$339.21$344.99$339.15$343.8313.98M
Oct 2, 2026$338.10$342.78$337.96$340.3517.5M
Oct 1, 2026$347.755$350.0935$332.65$334.9320.05M
Sep 30, 2026$340.65$349.055$337.72$340.7424.24M
Sep 29, 2026$338.54$339.64$335.02$337.3214M
Sep 28, 2026$337.60$340.11$336.60$339.1613.87M

Latest GOOG news

The latest Smart Investors Daily articles mentioning GOOG.

GOOG research

Overview

Company profile and research snapshot.

Company profile

Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform accounts for roughly 10% of Alphabet's revenue. The firm's investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
Buy
Average target
$329.13
Implied upside
—
Analysts
36
GOOG recent ratings
DateFirmRatingTarget
Oct 22, 2026CitizensMarket Outperform—
Oct 20, 2026BMO CapitalOutperform—
Oct 19, 2026KeybancOverweight—
Oct 15, 2026JP MorganOverweight—
Oct 14, 2026UBSNeutral—
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News briefing

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Yahoo · Oct 24, 2026

The $500 Billion Question: Can Google Cloud’s Massive AI Backlog Outrun Its Mind-Boggling CapEx Boom on Oct. 28?

Alphabet (NASDAQ:GOOGL, NASDAQ:GOOG) reports third-quarter results after the close on Wednesday, October 28. Google Cloud’s backlog stands at $514 billion, and 2026 CapEx guidance runs $195 billion to $205 billion. This report shows which one is growing faster. Record Cloud Growth Meets Negative Free Cash Flow Last quarter, revenue rose 24.2% to $119.80 billion, ahead […]

AI research layers

Interpretive context generated from the platform’s current data sources.

Alphabet Inc. Stock Performance

Alphabet Inc. shares closed at $317.28, trading below both key moving averages, with the 50-day moving average at $339.58 and the 200-day moving average at $336.58, per SID market data. The stock has declined 6.41% over the past month and 2.84% over the trailing three months, while maintaining a modest 0.68% gain over the past twelve months. The 14-day Relative Strength Index stands at 24.5, placing GOOG firmly in oversold territory below the conventional 30 threshold. Average daily trading volume registers at approximately 23.4 million shares, according to Massive/Polygon data. Alphabet carries a beta of 1.07, indicating slightly elevated volatility relative to the broader market. The company's market capitalization stands at approximately $3.79 trillion, reinforcing its position among the largest publicly traded companies globally. The convergence of declining price action and an oversold RSI reading marks a technically notable period for the stock.

Alphabet Inc. Valuation Analysis

Alphabet Inc. currently trades at a price-to-earnings ratio of 30.40, positioning the technology giant at a premium relative to broader market averages, per SID market data. The PEG ratio stands at 3.84, suggesting the stock's earnings multiple exceeds its projected growth rate when evaluated through a growth-adjusted lens. Alphabet's price-to-book ratio registers at 9.76, according to SEC filings, reflecting the market's valuation of the company's substantial intangible assets including its search, cloud, and advertising platforms. The company has introduced a dividend yield of approximately 0.27%, a relatively recent addition to Alphabet's capital return strategy. Within the technology sector, these valuation metrics place Alphabet in a moderately elevated range. The $3.79 trillion market capitalization underscores the scale at which investors are pricing Alphabet's diversified revenue streams across digital advertising, cloud infrastructure, and emerging artificial intelligence initiatives.

Smart Money Activity for GOOG

Alphabet Inc. registers an aggregate smart money score of 57 out of 100, generating a neutral overall signal, per SID market data. The institutional component scores a perfect 25 out of 25, reflecting robust accumulation and sustained conviction among major fund managers in their 13F institutional filings. Insider activity scores 12.5 out of 25, indicating a moderate level of buying or selling among corporate executives and directors, according to SEC Form 4 filings. Dark pool activity registers at 9.1 out of 25, suggesting relatively subdued off-exchange institutional trading volume in recent periods. Congressional trading activity scores 10.5 out of 25, reflecting limited but present legislative portfolio adjustments involving GOOG shares. The disparity between maximum institutional conviction and more tempered readings across insider, dark pool, and congressional channels creates the composite neutral positioning. Institutional holders continue to represent the most decisive cohort among tracked smart money participants in Alphabet shares.

Alphabet Inc. Earnings Outlook

Alphabet Inc. has delivered substantial earnings surprises in its two most recently reported quarters, according to company earnings reports. In the quarter reported on July 22, 2026, Alphabet posted actual earnings per share of $9.11 against a consensus estimate of $2.88, representing a positive surprise of $6.23, or approximately 216% above expectations. The prior quarter reported on April 29, 2026, showed actual EPS of $5.11 versus an estimate of $2.63, delivering a $2.48 positive surprise. Looking ahead, analyst estimates project EPS of $2.88 for the quarter expected on July 27, 2026, and $2.96 for the quarter anticipated on October 28, 2026. The forward estimates appear conservative relative to recent actual results, though they align with pre-surprise consensus methodology. The pattern of consecutive triple-digit percentage beats underscores the current difficulty analysts face in accurately modeling Alphabet's earnings trajectory amid evolving revenue dynamics.

Wall Street Analyst Ratings for GOOG

Wall Street consensus on Alphabet Inc. remains predominantly positive, with four of the five most recent analyst actions maintaining bullish ratings, per SID consensus data. On October 22, 2026, Citizens reiterated a Market Outperform rating, while BMO Capital reaffirmed Outperform on October 20. Keybanc maintained its Overweight rating on October 19, and JP Morgan echoed the same Overweight stance on October 15, according to Wall Street analyst reports. UBS represents the sole neutral voice among recent coverage, maintaining its Neutral rating on October 14, 2026. Notably, none of the five recent analyst actions involved a rating change, with each firm reiterating its prior stance, suggesting established conviction levels remain intact despite the stock's 6.41% monthly decline. The 80% bullish skew among recent ratings contrasts with the stock's current oversold technical positioning at an RSI of 24.5, creating a divergence between fundamental analyst sentiment and near-term price action.