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Smart Investors Daily
HO

NYSE · HOOY

YieldMax HOOD Option Income Strategy ETF

Financial Services · Asset Management

$29.90

Up+$0.15 (+0.50%)

Updated Sep 23, 2026, 4:45 AM

SID Score

4.2/10

Composite research score

Smart Money

Institutional and insider signal

Market cap
190.07M
P/E ratio
Dividend yield
127.75%
52-week range
$23.85 – $34.65
Volume
123.59K
Avg. volume
249.03K

Price performance

HOOY price history

1M range · 20 trading sessions · Daily adjusted prices

HOOY closed at $29.90 after 20 trading sessions, up 4.47% for the selected period.

Last close
$29.90
Period change
+4.47%
Period low
$25.99
Period high
$30.72
Daily close
View OHLC price history
HOOY OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Sep 22, 2026$29.75$30.10$29.50$29.90123.59K
Sep 21, 2026$30.00$30.24$29.3047$29.75157.18K
Sep 18, 2026$27.46$29.24$27.09$29.10248.79K
Sep 17, 2026$27.00$27.00$25.94$26.83172.19K
Sep 16, 2026$27.41$27.41$25.26$25.99312.54K
Sep 15, 2026$27.58$27.74$26.2501$27.35138.53K
Sep 14, 2026$27.46$28.39$27.46$28.06122.67K
Sep 11, 2026$27.82$28.46$27.25$27.64174.76K
Sep 10, 2026$27.64$28.41$27.3359$27.81114.53K
Sep 9, 2026$30.07$30.07$28.75$28.82242.4K
Sep 8, 2026$30.57$30.9186$29.13$29.28121.97K
Sep 4, 2026$29.75$30.63$29.60$30.05122.22K
Sep 3, 2026$28.34$30.77$28.34$30.72210.75K
Sep 2, 2026$27.00$27.7199$26.5206$27.609958.11K
Sep 1, 2026$27.11$27.50$26.60$26.9171.76K
Aug 31, 2026$26.91$27.27$26.1801$27.01110.93K
Aug 28, 2026$28.00$28.0739$26.88$27.0084.04K
Aug 27, 2026$28.00$28.28$27.55$27.9245.98K
Aug 26, 2026$28.36$28.54$28.03$28.1749.3K
Aug 25, 2026$26.86$28.7656$26.86$28.6282.95K

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HOOY research

Overview

Company profile and research snapshot.

Company profile

HOOY is the YieldMax™ Option Income Strategy ETF on Robinhood Markets, Inc. (HOOD), managed by Tidal Financial Group. The ETF seeks to generate current income by pursuing options-based strategies on Robinhood Markets, Inc. (HOOD). HOOY does not invest directly in HOOD shares but uses derivatives to achieve its investment objective. It is part of the YieldMax™ ETF family, which aims to deliver current income to investors.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
Average target
Implied upside
Analysts
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