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Smart Investors Daily
HR

NYSE · HRI

Herc Holdings Inc.

Industrials · Rental & Leasing Services

$142.04

Down-$2.75 (-1.90%)

Updated Sep 11, 2026, 7:25 AM

SID Score

5.7/10

Composite research score

Smart Money

58/100

Neutral

Market cap
5.1B
P/E ratio
-73.81
Dividend yield
2.44%
52-week range
$88.45 – $176.00
Volume
620.88K
Avg. volume
452.33K

Price performance

HRI price history

1M range · 20 trading sessions · Daily adjusted prices

HRI closed at $142.04 after 20 trading sessions, down 15.81% for the selected period.

Last close
$142.04
Period change
-15.81%
Period low
$137.77
Period high
$173.51
Daily close
View OHLC price history
HRI OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Sep 10, 2026$144.80$145.395$141.47$142.04620.88K
Sep 9, 2026$146.85$153.82$143.6875$144.79668.74K
Sep 8, 2026$149.99$153.425$144.61$146.271.23M
Sep 4, 2026$136.25$142.52$136.09$140.92449.49K
Sep 3, 2026$138.42$141.965$135.065$138.94390.31K
Sep 2, 2026$140.37$143.60$137.03$137.77483.52K
Sep 1, 2026$149.81$151.00$139.40$141.06667.25K
Aug 31, 2026$151.07$153.66$147.31$152.34420.33K
Aug 28, 2026$156.61$156.61$148.04$150.60418.99K
Aug 27, 2026$154.63$157.765$152.55$155.43416.22K
Aug 26, 2026$157.57$160.215$155.00$156.24305.81K
Aug 25, 2026$164.35$168.00$155.18$156.09393.49K
Aug 24, 2026$162.67$163.045$157.85$158.00305.68K
Aug 21, 2026$164.08$167.04$158.13$161.90289.57K
Aug 20, 2026$165.14$167.08$159.69$161.66338K
Aug 19, 2026$167.00$169.885$164.97$168.10302.91K
Aug 18, 2026$170.89$170.99$165.95$166.82309.96K
Aug 17, 2026$175.75$176.00$171.13$173.12305.11K
Aug 14, 2026$168.28$174.02$168.28$173.51206.97K
Aug 13, 2026$169.48$171.00$165.56$168.71264.32K

Latest HRI news

The latest Smart Investors Daily articles mentioning HRI.

HRI research

Overview

Company profile and research snapshot.

Company profile

Herc Holdings is an equipment rental company that was spun out of Hertz Global in 2016. It is currently the third-largest player in North America, after United Rentals and Sunbelt Rentals, with an approximate 6% market share pro forma for its 2025 acquisition of H&E Equipment Services. It serves a similar mix of companies to its peers (industrial, commercial, and residential construction) from its 450 locations targeting the top 100 metropolitan markets in the US. Herc's rental fleet of approximately $7 billion is also similar in composition to its peer group in terms of equipment offered. The company is also pursuing diversification by bundling and increasing specialty solutions for its customer base. Herc's portfolio skews toward local customers versus national accounts (60%/40%).

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
Buy
Average target
$185.00
Implied upside
Analysts
13
HRI recent ratings
DateFirmRatingTarget
Aug 17, 2026Wells FargoOverweight
Jul 29, 2026BNP ParibasNeutral
Jul 29, 2026KeybancOverweight
Jul 14, 2026CitigroupBuy
Jul 13, 2026JP MorganNeutral
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News briefing

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AI research layers

Interpretive context generated from the platform’s current data sources.

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