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Smart Investors Daily
HR

NYSE · HRI

Herc Holdings Inc.

Industrials · Rental & Leasing Services

$165.76

Down-$8.19 (-4.71%)

Updated Oct 31, 2026, 7:32 PM

SID Score

6.3/10

Composite research score

Smart Money

58/100

Neutral

Market cap
5.1B
P/E ratio
-73.81
Dividend yield
2.09%
52-week range
$88.45 – $188.35
Volume
690.27K
Avg. volume
452.33K

Price performance · HRI

HRI price history

1M range · 21 trading sessions · Daily adjusted prices

Prices through Oct 30, 2026

HRI closed at $165.76 after 21 trading sessions, up 19.79% for the selected period.

Last close
$165.76
Period change
+19.79%
Period low
$121.57
Period high
$173.95
Daily close
View OHLC price history
HRI OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 30, 2026$172.01$172.6642$163.05$165.76690.27K
Oct 29, 2026$167.01$174.415$165.9998$173.95947.21K
Oct 28, 2026$163.09$168.19$160.9608$166.171.51M
Oct 27, 2026$138.90$158.195$135.2101$156.062.04M
Oct 26, 2026$123.15$131.49$121.80$127.131.25M
Oct 23, 2026$130.38$131.73$125.31$128.11691.8K
Oct 22, 2026$131.52$134.29$125.20$133.55724.66K
Oct 21, 2026$127.55$133.61$126.145$131.73595.64K
Oct 20, 2026$123.42$127.47$121.855$125.38602.1K
Oct 19, 2026$125.68$127.00$121.41$124.46617.37K
Oct 16, 2026$123.57$127.32$120.41$121.571.32M
Oct 15, 2026$122.48$124.76$120.48$124.00572.14K
Oct 14, 2026$127.90$129.86$120.675$123.11650.71K
Oct 13, 2026$127.10$129.60$125.09$128.70391.65K
Oct 12, 2026$123.46$128.94$122.47$127.22393.61K
Oct 9, 2026$125.14$125.15$121.85$123.46471.84K
Oct 8, 2026$122.34$126.085$121.05$123.86411.18K
Oct 7, 2026$133.66$133.66$123.13$124.42655.57K
Oct 6, 2026$135.14$141.29$134.35$134.73544.17K
Oct 5, 2026$140.05$140.885$134.9525$135.51547.58K
Oct 2, 2026$133.74$139.35$132.46$138.37519.84K

Latest HRI news

The latest Smart Investors Daily articles mentioning HRI.

HRI research

Overview

Company profile and research snapshot.

Company profile

Herc Holdings is an equipment rental company that was spun out of Hertz Global in 2016. It is currently the third-largest player in North America, after United Rentals and Sunbelt Rentals, with an approximate 6% market share pro forma for its 2025 acquisition of H&E Equipment Services. It serves a similar mix of companies to its peers (industrial, commercial, and residential construction) from its 450 locations targeting the top 100 metropolitan markets in the US. Herc's rental fleet of approximately $7 billion is also similar in composition to its peer group in terms of equipment offered. The company is also pursuing diversification by bundling and increasing specialty solutions for its customer base. Herc's portfolio skews toward local customers versus national accounts (60%/40%).

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
Buy
Average target
$185.00
Implied upside
—
Analysts
13
HRI recent ratings
DateFirmRatingTarget
Oct 29, 2026BarclaysOverweight—
Oct 28, 2026CitigroupBuy—
Oct 28, 2026BNP ParibasNeutral—
Oct 28, 2026JP MorganOverweight—
Oct 28, 2026BairdOutperform—
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News briefing

No generated briefing is available yet.

Yahoo · Oct 15, 2026

Should Value Investors Buy Herc Holdings (HRI) Stock?

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.

AI research layers

Interpretive context generated from the platform’s current data sources.

No results

AI research layers have not been published yet.