zacks.com · Dec 4, 2025
Strong Start to Holiday Season Amid Strains Spotlight These Retail ETFs
Record holiday spending masks consumer strain, but strong retail earnings lift interest in ETFs XRT, RTH, IBUY and ONLN.
ON
NYSE · ONLN
ProShares Online Retail ETF
Financial Services · Asset Management
$58.48
Up+$1.13 (+1.93%)
Updated Aug 29, 2026, 1:56 AM
SID Score
4.5/10
Composite research score
Smart Money
—
Institutional and insider signal
- Market cap
- 82.45M
- P/E ratio
- —
- Dividend yield
- 0.64%
- 52-week range
- $50.87 – $62.24
- Volume
- 16.09K
- Avg. volume
- 13.09K
Price performance
ONLN price history
1M range · 20 trading sessions · Daily adjusted prices
ONLN closed at $58.48 after 20 trading sessions, down 1.70% for the selected period.
- Last close
- $58.48
- Period change
- -1.70%
- Period low
- $58.31
- Period high
- $61.70
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Aug 27, 2026 | $58.69 | $58.8503 | $58.35 | $58.48 | 16.09K |
| Aug 26, 2026 | $59.32 | $59.32 | $59.045 | $59.08 | 2.22K |
| Aug 25, 2026 | $59.58 | $59.70 | $59.48 | $59.69 | 3.34K |
| Aug 24, 2026 | $59.37 | $59.57 | $59.32 | $59.57 | 4.92K |
| Aug 21, 2026 | $59.28 | $59.28 | $58.78 | $58.82 | 4.37K |
| Aug 20, 2026 | $59.03 | $59.43 | $59.01 | $59.38 | 2.2K |
| Aug 19, 2026 | $59.55 | $60.10 | $59.50 | $60.10 | 1.17K |
| Aug 18, 2026 | $58.83 | $58.83 | $58.28 | $58.31 | 3.92K |
| Aug 17, 2026 | $59.42 | $59.42 | $58.47 | $58.47 | 1.83K |
| Aug 14, 2026 | $59.63 | $59.63 | $59.33 | $59.36 | 3.85K |
| Aug 13, 2026 | $59.80 | $59.99 | $59.35 | $59.60 | 7K |
| Aug 12, 2026 | $60.68 | $60.68 | $59.91 | $59.92 | 9.2K |
| Aug 11, 2026 | $61.38 | $61.38 | $60.55 | $60.87 | 14.62K |
| Aug 10, 2026 | $61.07 | $61.27 | $61.07 | $61.2221 | 1.65K |
| Aug 7, 2026 | $62.00 | $62.12 | $61.12 | $61.3141 | 2.98K |
| Aug 6, 2026 | $60.43 | $60.45 | $59.85 | $60.21 | 6.09K |
| Aug 5, 2026 | $62.24 | $62.24 | $61.155 | $61.23 | 3.69K |
| Aug 4, 2026 | $60.99 | $61.98 | $60.99 | $61.70 | 7.24K |
| Aug 3, 2026 | $60.11 | $61.24 | $60.11 | $61.05 | 6.33K |
| Jul 31, 2026 | $58.89 | $59.49 | $58.79 | $59.49 | 6.52K |
Latest ONLN news
The latest Smart Investors Daily articles mentioning ONLN.
Stock researchCompany · Overview
ONLN research
Overview
Company profile and research snapshot.
Company profile
Under normal circumstances, the fund will invest at least 80% of its total assets in component securities of the index. The index is designed to measure the performance of publicly traded companies that principally sell online or through other non-store sales channels, such as through mobile or app purchases, rather than through "brick and mortar" store locations. The fund is non-diversified.
Analyst outlook
Consensus and target data currently published for this company.
- Consensus
- —
- Average target
- —
- Implied upside
- —
- Analysts
- —
News briefing
No generated briefing is available yet.
AI research layers
Interpretive context generated from the platform’s current data sources.
No results
AI research layers have not been published yet.
