Yahoo · Oct 2, 2026
U.S. Holiday Retail Sales to Cross $1 Trillion: ETFs to Watch
Despite economic headwinds, U.S. holiday sales are projected to cross $1 trillion for the first time. Here are ETFs to watch.
ON
NYSE · ONLN
ProShares Online Retail ETF
Financial Services · Asset Management
$56.59
Down-$0.81 (-1.40%)
Updated Nov 1, 2026, 2:07 AM
SID Score
4.0/10
Composite research score
Smart Money
—
Institutional and insider signal
- Market cap
- 82.45M
- P/E ratio
- —
- Dividend yield
- 0.66%
- 52-week range
- $50.87 – $62.24
- Volume
- 7.4K
- Avg. volume
- 13.09K
Price performance · ONLN
ONLN price history
1M range · 20 trading sessions · Daily adjusted prices
Prices through Oct 30, 2026
ONLN closed at $56.59 after 20 trading sessions, up 2.80% for the selected period.
- Last close
- $56.59
- Period change
- +2.80%
- Period low
- $55.05
- Period high
- $58.50
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 30, 2026 | $56.57 | $56.865 | $56.35 | $56.5861 | 7.4K |
| Oct 29, 2026 | $57.63 | $57.66 | $57.37 | $57.37 | 3.22K |
| Oct 28, 2026 | $56.59 | $56.83 | $56.40 | $56.83 | 4.35K |
| Oct 27, 2026 | $56.16 | $56.52 | $55.73 | $56.52 | 4.97K |
| Oct 26, 2026 | $56.08 | $56.19 | $55.81 | $56.05 | 3.98K |
| Oct 23, 2026 | $56.61 | $56.68 | $56.27 | $56.28 | 2.8K |
| Oct 22, 2026 | $57.44 | $57.44 | $56.95 | $57.27 | 2.42K |
| Oct 21, 2026 | $58.09 | $58.1776 | $57.72 | $57.72 | 3.1K |
| Oct 20, 2026 | $57.92 | $58.65 | $57.82 | $58.4131 | 3.36K |
| Oct 19, 2026 | $57.51 | $57.95 | $57.51 | $57.7487 | 1.77K |
| Oct 16, 2026 | $57.90 | $57.90 | $57.04 | $57.0949 | 2.01K |
| Oct 15, 2026 | $56.71 | $58.50 | $56.71 | $58.50 | 3.61K |
| Oct 14, 2026 | $56.57 | $56.6834 | $56.43 | $56.6834 | 1.31K |
| Oct 13, 2026 | $57.02 | $57.56 | $57.02 | $57.181 | 1.67K |
| Oct 12, 2026 | $57.19 | $57.57 | $57.05 | $57.13 | 3.59K |
| Oct 9, 2026 | $56.25 | $57.2933 | $56.25 | $57.2933 | 3.17K |
| Oct 8, 2026 | $55.33 | $55.97 | $55.33 | $55.97 | 3.81K |
| Oct 7, 2026 | $54.931 | $55.5101 | $54.931 | $55.5101 | 921.64 |
| Oct 6, 2026 | $55.3371 | $55.3371 | $55.3371 | $55.3371 | 393.05 |
| Oct 5, 2026 | $54.26 | $55.30 | $54.26 | $55.0463 | 3.09K |
Latest ONLN news
The latest Smart Investors Daily articles mentioning ONLN.
Stock researchCompany · Overview
Company
Market Activity
Research & News
ONLN research
Overview
Company profile and research snapshot.
Company profile
Under normal circumstances, the fund will invest at least 80% of its total assets in component securities of the index. The index is designed to measure the performance of publicly traded companies that principally sell online or through other non-store sales channels, such as through mobile or app purchases, rather than through "brick and mortar" store locations. The fund is non-diversified.
Analyst outlook
Consensus and target data currently published for this company.
- Consensus
- —
- Average target
- —
- Implied upside
- —
- Analysts
- —
News briefing
No generated briefing is available yet.
zacks.com · Dec 4, 2025
Strong Start to Holiday Season Amid Strains Spotlight These Retail ETFs
Record holiday spending masks consumer strain, but strong retail earnings lift interest in ETFs XRT, RTH, IBUY and ONLN.
AI research layers
Interpretive context generated from the platform’s current data sources.
No results
AI research layers have not been published yet.
