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Sally Beauty Holdings, Inc. logo

NYSE · SBH

Sally Beauty Holdings, Inc.

Consumer Cyclical · Specialty Retail

$16.04

Up+$0.22 (+1.37%)

Updated Oct 7, 2026, 12:14 AM

SID Score

5.7/10

Composite research score

Smart Money

—

Institutional and insider signal

Market cap
1.52B
P/E ratio
7.82
Dividend yield
0.00%
52-week range
$11.54 – $17.92
Volume
1.55M
Avg. volume
2.06M

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Stock researchCompany · Overview

SBH research

Overview

Company profile and research snapshot.

Company profile

Sally Beauty Holdings Inc is a professional beauty-products retailer based in the United States. The company operates throughout the United States, Puerto Rico, the United Kingdom, Belgium, Canada, Chile, Mexico, Peru, France, Ireland, Spain, Germany, Netherlands, and other geographical regions. The company operates through two business segments: Sally Beauty Supply and Beauty Systems Group. The products offered by the company include hair color and care, hair dryers and hair-styling appliances, nail care, skin care, and others.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
—
Average target
$13.75
Implied upside
—
Analysts
—
SBH recent ratings
DateFirmRatingTarget
Aug 4, 2026TD CowenBuy—
May 12, 2026TD CowenBuy—
May 12, 2026Morgan StanleyUnderweight—
Feb 10, 2026Canaccord GenuityBuy—
Feb 10, 2026Morgan StanleyUnderweight—
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Yahoo · Sep 22, 2026

Sally Beauty Announces Multi-Year Partnership as The Official Beauty Retailer of the Dallas Cowboys and Dallas Cowboys Cheerleaders

Sally Beauty, the leading destination for salon-quality hair color, hair care and nails and a division of Sally Beauty Holdings, Inc. (NYSE: SBH), today announced a multiyear partnership naming Sally Beauty the Official Beauty Retailer of the Dallas Cowboys and the Dallas Cowboys Cheerleaders. As an Official Partner, Sally Beauty and the Dallas Cowboys have entered into a multi-year partnership where together, they'll integrate hair color, hair care and nails throughout in-stadium advertising an

Yahoo · Sep 18, 2026

Is Yellow Professional’s Sally Beauty (SBH) Rollout Altering The Investment Case For Higher-Margin Assortments?

Yellow Professional, the Italian professional haircare brand backed by ALFAPARF MILANO Group, has already made its official U.S. retail debut nationwide through Sally Beauty stores and SallyBeauty.com, bringing four targeted collections for color care, nourishment, repair and tone correction to consumers at accessible price points. This move deepens Sally Beauty’s focus on curated, professional-grade assortments and broadens its exclusive-style offering, potentially strengthening...

Yahoo · Sep 16, 2026

Sally Beauty COLORfest Named 2026 BeautyMatter Awards Finalist for "Best Event"

PLANO, Texas, September 16, 2026--Sally Beauty, the industry-leading destination for professional-quality hair color, hair care and nails, is proud to announce that its March COLORfest event is a finalist in the 2026 BeautyMatterAwards in the "Best Event" category. The recognition highlights Sally Beauty’s innovative approach to creating meaningful, immersive consumer experiences that bring the brand’s color expertise and product assortment to life.

Yahoo · Sep 16, 2026

Yellow Professional Makes Official U.S. Retail Debut at Sally Beauty, Bringing Italian Professional Haircare to Consumers Nationwide

Yellow Professional, the Italian professional haircare brand backed by more than 40 years of salon expertise through ALFAPARF MILANO Group, today announced its official U.S. retail debut nationwide with Sally Beauty. As the industry-leading destination for professional-quality hair color, hair care and nails, Sally Beauty is uniquely positioned to bring Yellow Professional's salon-inspired formulas to consumers nationwide.

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