Yahoo · Oct 6, 2026
Founder-Led and Affordable Beauty Brands Are Growing Faster by DTC Traffic
Data from Similarweb shows beauty’s top growers by year-over-year online traffic growth primarily fall into two distinct buckets.
NYSE · SMWB
Similarweb Ltd.
Communication Services · Internet Content & Information
$8.13
Up+$0.10 (+1.25%)
Updated Oct 8, 2026, 3:49 AM
SID Score
6.1/10
Composite research score
Smart Money
—
Institutional and insider signal
- Market cap
- 642.75M
- P/E ratio
- -22.18
- Dividend yield
- 0.00%
- 52-week range
- $2.22 – $9.50
- Volume
- 300.94K
- Avg. volume
- 318.3K
Price performance · SMWB
SMWB price history
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 7, 2026
SMWB closed at $8.13 after 21 trading sessions, up 1.12% for the selected period.
- Last close
- $8.13
- Period change
- +1.12%
- Period low
- $7.53
- Period high
- $8.61
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 7, 2026 | $8.00 | $8.20 | $7.91 | $8.13 | 300.94K |
| Oct 6, 2026 | $8.26 | $8.27 | $8.02 | $8.03 | 297.39K |
| Oct 5, 2026 | $8.00 | $8.15 | $7.87 | $8.08 | 322.25K |
| Oct 2, 2026 | $8.28 | $8.45 | $7.945 | $7.96 | 301.5K |
| Oct 1, 2026 | $7.88 | $8.17 | $7.78 | $8.16 | 578.51K |
| Sep 30, 2026 | $7.72 | $7.99 | $7.72 | $7.76 | 390.29K |
| Sep 29, 2026 | $7.62 | $7.74 | $7.355 | $7.69 | 432.04K |
| Sep 28, 2026 | $7.45 | $7.64 | $7.28 | $7.59 | 506.77K |
| Sep 25, 2026 | $7.50 | $7.7442 | $7.42 | $7.58 | 565.9K |
| Sep 24, 2026 | $8.30 | $8.40 | $7.30 | $7.53 | 1.39M |
| Sep 23, 2026 | $8.60 | $8.64 | $8.37 | $8.58 | 351.74K |
| Sep 22, 2026 | $8.56 | $8.56 | $8.22 | $8.50 | 463.71K |
| Sep 21, 2026 | $8.36 | $8.4983 | $8.26 | $8.48 | 360.17K |
| Sep 18, 2026 | $8.41 | $8.41 | $8.10 | $8.23 | 627.99K |
| Sep 17, 2026 | $8.39 | $8.515 | $8.19 | $8.34 | 364.65K |
| Sep 16, 2026 | $8.88 | $8.96 | $8.22 | $8.34 | 653.97K |
| Sep 15, 2026 | $8.43 | $8.70 | $8.167 | $8.47 | 321.55K |
| Sep 14, 2026 | $8.03 | $8.70 | $8.03 | $8.61 | 560.45K |
| Sep 11, 2026 | $8.06 | $8.16 | $7.94 | $8.07 | 597.35K |
| Sep 10, 2026 | $8.02 | $8.22 | $7.8896 | $8.10 | 695.85K |
| Sep 9, 2026 | $8.31 | $8.31 | $7.985 | $8.04 | 914.44K |
Latest SMWB news
The latest Smart Investors Daily articles mentioning SMWB.
Stock researchCompany · Overview
Company
Market Activity
Research & News
SMWB research
Overview
Company profile and research snapshot.
Company profile
Similarweb Ltd provides digital data and analytics that power critical business decisions. The group recognizes revenue from subscriptions to the platform and other subscription products on a straight-line basis over the term of the contract subscription period beginning on the date access to the platform is granted, provided all other revenue recognition criteria have been met. It has geographic presence in Israel, the United States, the United Kingdom, Asia Pacific, Europe, and Other. The group generates the majority of its revenue from the United States.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Buy
- Average target
- $12.50
- Implied upside
- —
- Analysts
- 15
| Date | Firm | Rating | Target |
|---|---|---|---|
| Sep 16, 2026 | Needham | Buy | — |
| Aug 13, 2026 | Citigroup | Neutral | — |
| Aug 13, 2026 | Barclays | Overweight | — |
| Aug 12, 2026 | Northland Capital Markets | Outperform | — |
| Aug 5, 2026 | Oppenheimer | Outperform | — |
News briefing
Generated Oct 7, 2026, 9:21 PM
Why Is SMWB Up Today?
Similarweb Ltd. gained 1.25% today as the digital analytics platform continues to benefit from growing interest in direct-to-consumer (DTC) business intelligence. Recent market data highlighting the outperformance of founder-led and affordable beauty brands via DTC channels underscores the ongoing demand for web traffic analytics and consumer behavior insights that Similarweb provides.
Bottom line: Similarweb's modest gain reflects growing validation that DTC commerce analytics remain in strong demand, particularly as founder-led beauty brands demonstrate the ROI of data-driven strategies. Investors should monitor whether this specific DTC growth narrative translates into accelerating customer additions and pricing power for Similarweb, while remaining vigilant about broader SaaS spending slowdowns that could pressure the company's enterprise sales cycle.
SeekingAlpha · Sep 26, 2026
Similarweb: Enterprise Push Is Taking Root
Similarweb (SMWB) shifts to enterprise data intelligence as blue-chip and LLM clients grow.
Yahoo · Sep 26, 2026
3 Stocks Riding The New Rules In Financial Infrastructure
Global markets are being rewired in real time as regulators push through tougher rules on transparency, capital and cross-border flows. That kind of reset can quietly reshape where money is made in finance. Miss it and you risk watching others catch the move first. This article walks through three stocks exposed to the new rulebook, showing how changing market plumbing could help or hinder long term investors. The stocks covered below are just a sample, and the full screen surfaced 12 more...
Yahoo · Sep 24, 2026
TinyFish launches the Data Partners Alliance, opening the licensed web to AI agents
Fifteen founding providers make market, company, legal, and research data reachable from agent code PALO ALTO, Calif., Sept. 24, 2026 (GLOBE NEWSWIRE) -- TinyFish, the infrastructure powering how AI agents reach the entire web, open and closed, today launched Data Partners Alliance, which connects builders directly to the licensed data their agents cannot crawl. Fifteen founding partners span a diverse range of data: market data providers Alpha Vantage and Databento; company and market intellige
AI research layers
Interpretive context generated from the platform’s current data sources.
No results
AI research layers have not been published yet.
