Fintel · Jul 25, 2026
SO
NYSE · SOJC
The Southern Company JR 2017B NT 77
Utilities · Regulated Electric
$18.63
Down-$0.13 (-0.67%)
Updated Sep 29, 2026, 7:01 PM
SID Score
4.4/10
Composite research score
Smart Money
51/100
Neutral
- Market cap
- 21.86B
- P/E ratio
- 20.94
- Dividend yield
- 7.04%
- 52-week range
- $18.18 – $22.09
- Volume
- 49.18K
- Avg. volume
- 23.84K
Price performance · SOJC
SOJC price history
1M range · 20 trading sessions · Daily adjusted prices
Prices through Sep 28, 2026
SOJC closed at $18.63 after 20 trading sessions, down 5.14% for the selected period.
- Last close
- $18.63
- Period change
- -5.14%
- Period low
- $18.63
- Period high
- $19.64
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Sep 28, 2026 | $18.59 | $18.64 | $18.18 | $18.63 | 49.18K |
| Sep 25, 2026 | $18.919 | $18.919 | $18.565 | $18.65 | 32.5K |
| Sep 24, 2026 | $18.63 | $18.72 | $18.48 | $18.65 | 66.75K |
| Sep 23, 2026 | $18.78 | $18.93 | $18.58 | $18.66 | 103.92K |
| Sep 22, 2026 | $19.09 | $19.09 | $18.8101 | $18.90 | 31.55K |
| Sep 21, 2026 | $19.10 | $19.25 | $18.9001 | $18.99 | 53.11K |
| Sep 18, 2026 | $19.2499 | $19.2499 | $18.97 | $19.13 | 34.29K |
| Sep 17, 2026 | $19.22 | $19.3999 | $19.00 | $19.27 | 35.08K |
| Sep 16, 2026 | $18.90 | $19.3399 | $18.90 | $19.25 | 32.31K |
| Sep 15, 2026 | $18.97 | $19.15 | $18.73 | $18.90 | 64.8K |
| Sep 14, 2026 | $19.10 | $19.1499 | $19.00 | $19.07 | 39.32K |
| Sep 11, 2026 | $19.06 | $19.2199 | $19.02 | $19.10 | 31.3K |
| Sep 10, 2026 | $19.11 | $19.168 | $18.96 | $19.01 | 63.89K |
| Sep 9, 2026 | $19.32 | $19.33 | $19.15 | $19.20 | 31.58K |
| Sep 8, 2026 | $19.46 | $19.535 | $19.32 | $19.35 | 30.31K |
| Sep 4, 2026 | $19.56 | $19.56 | $19.38 | $19.50 | 29.63K |
| Sep 3, 2026 | $19.56 | $19.60 | $19.47 | $19.52 | 12.37K |
| Sep 2, 2026 | $19.55 | $19.5963 | $19.44 | $19.53 | 38.92K |
| Sep 1, 2026 | $19.51 | $19.5999 | $19.43 | $19.46 | 42.14K |
| Aug 31, 2026 | $19.70 | $19.70 | $19.4199 | $19.64 | 59.17K |
Latest SOJC news
The latest Smart Investors Daily articles mentioning SOJC.
Stock researchCompany · Overview
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Research & News
SOJC research
Overview
Company profile and research snapshot.
Company profile
The Southern Co is a holding company, which engages in the generation and sale of electricity. It operates through the following segments: Traditional Electric Operating Companies, Southern Power, and Southern Company Gas. The Traditional Electric Operating Companies segment refers to vertically integrated utilities that own generation, transmission and distribution facilities, and supplies electric services in the states of Alabama, Georgia, Florida, and Mississippi. The Southern Power segment constructs, acquires, owns, and manages generation assets such as renewable energy projects and sells electricity in the wholesale market. The Southern Company Gas segment distributes natural gas through natural gas distribution facilities in the states of Illinois, Georgia, Virginia, New Jersey, Florida, Tennessee, and Maryland. The company was founded on November 9, 1945, and is headquartered in Atlanta, GA.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- —
- Average target
- —
- Implied upside
- —
- Analysts
- —
| Date | Firm | Rating | Target |
|---|---|---|---|
| Sep 25, 2026 | Citigroup | Buy | — |
| Sep 18, 2026 | Morgan Stanley | Underweight | — |
| Aug 21, 2026 | Morgan Stanley | Underweight | — |
| Aug 13, 2026 | Truist Securities | Hold | — |
| Jul 27, 2026 | BMO Capital | Outperform | — |
News briefing
No generated briefing is available yet.
Fintel · Mar 5, 2026
Keybanc Upgrades Southern Company - Corporate Bond (SOJC)
Fintel · Feb 21, 2026
Mizuho Upgrades Southern Company - Corporate Bond (SOJC)
Fintel · Feb 21, 2026
Wells Fargo Upgrades Southern Company - Corporate Bond (SOJC)
AI research layers
Interpretive context generated from the platform’s current data sources.
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