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Smart Investors Daily
SO

NYSE · SOJE

Southern Company (The) Series 2

Utilities · Regulated Electric

$14.98

Up+$0.02 (+0.13%)

Updated Nov 14, 2026, 6:59 PM

SID Score

4.5/10

Composite research score

Smart Money

54/100

Neutral

Market cap
19.73B
P/E ratio
20.94
Dividend yield
8.78%
52-week range
$14.79 – $18.18
Volume
100.34K
Avg. volume
60.64K

Price performance · SOJE

SOJE price history

1M range · 21 trading sessions · Daily adjusted prices

Prices through Nov 13, 2026

SOJE closed at $14.98 after 21 trading sessions, down 4.40% for the selected period.

Last close
$14.98
Period change
-4.40%
Period low
$14.96
Period high
$15.67
Daily close
View OHLC price history
SOJE OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Nov 13, 2026$14.87$15.04$14.79$14.98100.34K
Nov 12, 2026$15.24$15.2652$14.84$14.96102.39K
Nov 11, 2026$15.41$15.46$15.20$15.3378.98K
Nov 10, 2026$15.43$15.56$15.21$15.45144.06K
Nov 9, 2026$15.45$15.66$15.45$15.5586.88K
Nov 6, 2026$15.36$15.62$15.27$15.42120.14K
Nov 5, 2026$15.50$15.50$15.2001$15.3570.07K
Nov 4, 2026$15.21$15.59$15.2022$15.5556.57K
Nov 3, 2026$15.25$15.33$15.13$15.1365.51K
Nov 2, 2026$15.33$15.39$15.19$15.2785.9K
Oct 30, 2026$15.18$15.41$15.08$15.23140.22K
Oct 29, 2026$15.07$15.30$15.0515$15.2589.6K
Oct 28, 2026$15.07$15.2499$14.95$15.12185.21K
Oct 27, 2026$15.22$15.25$15.02$15.14126.26K
Oct 26, 2026$15.37$15.53$15.22$15.2467.48K
Oct 23, 2026$15.36$15.5041$15.30$15.3237.15K
Oct 22, 2026$15.36$15.6399$15.2286$15.3981.92K
Oct 21, 2026$15.61$15.6399$15.33$15.3697.95K
Oct 20, 2026$15.60$15.70$15.42$15.61119.64K
Oct 19, 2026$15.67$15.77$15.58$15.5869.29K
Oct 16, 2026$15.68$15.93$15.6201$15.67270.91K

Latest SOJE news

The latest Smart Investors Daily articles mentioning SOJE.

SOJE research

Overview

Company profile and research snapshot.

Company profile

The Southern Co is a holding company, which engages in the generation and sale of electricity. It operates through the following segments: Traditional Electric Operating Companies, Southern Power, and Southern Company Gas. The Traditional Electric Operating Companies segment refers to vertically integrated utilities that own generation, transmission and distribution facilities, and supplies electric services in the states of Alabama, Georgia, Florida, and Mississippi. The Southern Power segment constructs, acquires, owns, and manages generation assets such as renewable energy projects and sells electricity in the wholesale market. The Southern Company Gas segment distributes natural gas through natural gas distribution facilities in the states of Illinois, Georgia, Virginia, New Jersey, Florida, Tennessee, and Maryland. The company was founded on November 9, 1945, and is headquartered in Atlanta, GA.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
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Average target
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Implied upside
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Analysts
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SOJE recent ratings
DateFirmRatingTarget
Oct 22, 2026HSBCBuy—
Oct 21, 2026Morgan StanleyUnderweight—
Oct 20, 2026JefferiesHold—
Oct 16, 2026BarclaysEqual-Weight—
Oct 15, 2026Truist SecuritiesHold—
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News briefing

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AI research layers

Interpretive context generated from the platform’s current data sources.

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