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Smart Investors Daily
VA

NYSE · VAC

Marriott Vacations Worldwide Corporation

Consumer Cyclical · Gambling, Resorts & Casinos

$115.75

Up+$3.56 (+3.17%)

Updated Oct 30, 2026, 11:11 AM

SID Score

7.4/10

Composite research score

Smart Money

—

Institutional and insider signal

Market cap
2B
P/E ratio
11.64
Dividend yield
2.73%
52-week range
$44.58 – $131.34
Volume
350.04K
Avg. volume
634.92K

Price performance · VAC

VAC price history

1M range · 21 trading sessions · Daily adjusted prices

Prices through Oct 29, 2026

VAC closed at $115.75 after 21 trading sessions, up 12.25% for the selected period.

Last close
$115.75
Period change
+12.25%
Period low
$101.93
Period high
$115.75
Daily close
View OHLC price history
VAC OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 29, 2026$114.44$117.02$112.4931$115.75350.04K
Oct 28, 2026$111.66$112.76$110.54$112.19286.77K
Oct 27, 2026$109.07$111.25$107.995$111.09300.92K
Oct 26, 2026$110.15$113.00$107.71$109.75323.7K
Oct 23, 2026$110.70$115.00$107.34$109.31315.72K
Oct 22, 2026$111.41$114.24$111.03$112.93267.13K
Oct 21, 2026$114.16$114.16$111.46$113.11276.81K
Oct 20, 2026$110.05$113.68$109.96$113.29354.16K
Oct 19, 2026$109.79$110.83$108.75$110.11395.1K
Oct 16, 2026$112.89$116.08$110.52$110.93353.83K
Oct 15, 2026$107.04$113.60$107.04$112.30631.38K
Oct 14, 2026$106.76$107.55$105.36$106.23404.79K
Oct 13, 2026$105.38$108.845$104.43$108.54484.02K
Oct 12, 2026$104.34$106.03$104.125$105.13331.28K
Oct 9, 2026$103.93$106.055$103.75$105.34231.2K
Oct 8, 2026$103.85$105.54$103.07$104.21313.26K
Oct 7, 2026$103.05$103.505$101.8543$103.08243.11K
Oct 6, 2026$102.70$105.04$102.70$104.57251.4K
Oct 5, 2026$104.34$104.925$101.78$101.93347.32K
Oct 2, 2026$104.48$105.515$103.5023$104.20274.92K
Oct 1, 2026$102.33$103.61$101.51$103.12230.42K

Latest VAC news

The latest Smart Investors Daily articles mentioning VAC.

VAC research

Overview

Company profile and research snapshot.

Company profile

Marriott Vacations Worldwide Corp functions in the United States leisure industry. It owns and manages a cluster of resorts and accommodation facilities under trademarks like Marriott Vacation Club, Grand Residencies, and The Ritz-Carlton Destination Club predominantly in the United States. Some of its properties are also spread across Europe and Asia Pacific. Marriott's majority revenue components include the sale of vacation ownership products such as luxurious vacation packages. In addition, it offers purchase money financing to the end users of its core services. The company operates in two reportable segments: Vacation Ownership and Exchange & Third-Party Management. The majority of revenue is derived from the Vacation Ownership segment.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
Buy
Average target
$78.00
Implied upside
—
Analysts
15
VAC recent ratings
DateFirmRatingTarget
Oct 22, 2026Morgan StanleyUnderweight—
Oct 19, 2026Wells FargoUnderweight—
Oct 15, 2026SusquehannaNeutral—
Oct 8, 2026JP MorganOverweight—
Sep 10, 2026Truist SecuritiesBuy—
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Yahoo · Oct 25, 2026

Marriott Vacations Worldwide (VAC) Stock Looks Undervalued After Its 86% Rise

Marriott Vacations Worldwide has rallied strongly this year, and the sharp move puts fresh focus on whether the current price lines up with the cash the business can realistically generate. With the stock now far above where it started the year, the key issue is how that market optimism stacks up against its underlying cash flow profile. The share price is up 85.7% year to date, which raises the question of whether recent enthusiasm is fully backed by the cash the company is expected to...

Yahoo · Oct 25, 2026

Why Is Marriott Vacations Worldwide (VAC) Adding A Chief Revenue Management Officer?

Marriott Vacations Worldwide (NYSE: VAC) has appointed Heena Patel as Chief Revenue Management Officer in a newly created role. Patel brings over 25 years of leadership experience in revenue management, inventory optimization, and digital commerce to the position. The role is designed to refine how the business manages inventory, serves rental demand, and supports value creation for owners. The creation of the Chief Revenue Management Officer role is only one piece of what today’s Patel...

Yahoo · Oct 25, 2026

Marriott Vacations Worldwide (VAC) Dropped, What Is Behind The Latest Attention?

Marriott Vacations Worldwide (VAC) just completed a $460 million securitization of vacation ownership loans, issuing three tranches of fixed-rate notes with a blended 5.91% cost to refinance existing credit lines. The refinancing arrives after a sharp recovery in Marriott Vacations Worldwide’s shares, with a 30-day share price return of 6.31% and a 90-day gain of 10.56%, while the year-to-date share price return of 85.74% contrasts with a 5-year total shareholder return that is still down...

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