Benzinga · Sep 10, 2026
JP Morgan Maintains Overweight on Vipshop Holdings, Lowers Price Target to $17
JP Morgan analyst Andre Chang maintains Vipshop Holdings (NYSE:VIPS) with a Overweight and lowers the price target from $21 to $17.
NYSE · VIPS
Consumer Cyclical · Specialty Retail
$12.86
Up+$0.34 (+2.60%)
Updated Oct 15, 2026, 4:17 PM
SID Score
5.6/10
Composite research score
Smart Money
58/100
Neutral
Price performance · VIPS
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 14, 2026
VIPS closed at $12.86 after 21 trading sessions, up 4.98% for the selected period.
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 14, 2026 | $12.88 | $12.92 | $12.745 | $12.86 | 1.97M |
| Oct 13, 2026 | $12.93 | $13.03 | $12.75 | $12.88 | 2.1M |
| Oct 12, 2026 | $12.93 | $12.9399 | $12.66 | $12.86 | 1.33M |
| Oct 9, 2026 | $12.88 | $13.13 | $12.85 | $12.90 | 2.77M |
| Oct 8, 2026 | $12.71 | $12.82 | $12.615 | $12.72 | 3.72M |
| Oct 7, 2026 | $12.66 | $12.865 | $12.57 | $12.77 | 3.13M |
| Oct 6, 2026 | $12.69 | $12.795 | $12.45 | $12.75 | 3.23M |
| Oct 5, 2026 | $12.42 | $12.8075 | $12.42 | $12.71 | 2.95M |
| Oct 2, 2026 | $12.42 | $12.42 | $12.21 | $12.33 | 2.26M |
| Oct 1, 2026 | $12.59 | $12.74 | $12.425 | $12.44 | 2.74M |
| Sep 30, 2026 | $12.51 | $12.725 | $12.48 | $12.51 | 3.83M |
| Sep 29, 2026 | $12.39 | $12.4667 | $12.275 | $12.38 | 2.29M |
| Sep 28, 2026 | $12.38 | $12.555 | $12.3548 | $12.47 | 2.31M |
| Sep 25, 2026 | $12.39 | $12.41 | $12.27 | $12.38 | 2M |
| Sep 24, 2026 | $12.40 | $12.46 | $12.23 | $12.37 | 2.26M |
| Sep 23, 2026 | $12.54 | $12.545 | $12.345 | $12.37 | 2.88M |
| Sep 22, 2026 | $12.58 | $12.813 | $12.429 | $12.67 | 2.96M |
| Sep 21, 2026 | $12.45 | $12.52 | $12.28 | $12.50 | 2.27M |
| Sep 18, 2026 | $12.20 | $12.467 | $12.20 | $12.31 | 3.38M |
| Sep 17, 2026 | $12.34 | $12.39 | $12.18 | $12.19 | 2.15M |
| Sep 16, 2026 | $12.12 | $12.33 | $12.05 | $12.25 | 3.13M |
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Market Activity
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VIPS research
Company profile and research snapshot.
Vipshop is a leading Chinese online discount retailer offering branded products at attractive discounts ranging from 10%-90% off their original price through daily flash sales. It operates warehousing, retailing, product procurements, software development, and information technology support in-house while outsourcing to third-party logistics providers for distribution and shipments. Branded products on Vipshop's platform are sourced mostly through a consignment model with global brand partners . As of March 31, 2025, Eric Ya Shen, chairman and CEO, had 64.5% voting rights. Leading Chinese social media firm and strategic shareholder Tencent also holds an 12.5% interest.
Visit company websiteConsensus and target data currently published for this company.
| Date | Firm | Rating | Target |
|---|---|---|---|
| Sep 29, 2026 | Citigroup | Neutral | — |
| Sep 10, 2026 | JP Morgan | Overweight | — |
| Aug 27, 2026 | Barclays | Overweight | — |
| Mar 31, 2026 | JP Morgan | Overweight | — |
| Nov 21, 2025 | Barclays | Overweight | — |
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Benzinga · Sep 10, 2026
JP Morgan analyst Andre Chang maintains Vipshop Holdings (NYSE:VIPS) with a Overweight and lowers the price target from $21 to $17.
Benzinga · Sep 10, 2026
It was reported on September 10, that Yuhua Wang, Chief Financial Officer at Vipshop Holdings (NYSE:VIPS) executed a significant insider sell, according to an SEC filing. What Happened: After conducting a thorough
Yahoo · Sep 2, 2026
Vipshop Holdings (VIPS) is back in focus after issuing third quarter 2026 revenue guidance alongside second quarter results and a fresh share repurchase update, giving investors several new data points to assess. Over the past year, Vipshop Holdings has seen its share price weaken, with the latest close at $13.02 and the stock down 16.27% on a 1 month share price return basis and 26.48% year to date, while the 1 year total shareholder return is down 20.10%. This suggests that recent guidance...
Yahoo · Sep 1, 2026
SVIP members hit 10 million, driving over half of online spending.
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