Rating Change
Argus Research reiterated its Buy rating on Booking Holdings Inc. (NASDAQ:BKNG) on August 10, 2026.
reiterateNASDAQ:BKNG
Argus Research Reiterates Buy Rating on Booking Holdings Inc. (BKNG)
Argus Research reiterated its Buy rating on Booking Holdings Inc. (NASDAQ:BKNG) on August 10, 2026.
At publication ·
What changed
Booking Holdings Inc. (NASDAQ:BKNG) · reiterate
- Firm
- Argus Research
- Rating
- Buy to Buy
- Price at event
- $212.88
- Market capitalization
- $170.2B
At a glance
Key takeaways
- Argus Research reiterated a Buy rating on Booking Holdings Inc. (BKNG) on August 10, 2026, with the stock trading at $212.88 and a market capitalization of $170.2 billion.
Market Context
Booking Holdings Inc. operates in the Consumer Cyclical sector. The stock currently trades at $212.88 with a market capitalization of $170.2B. The stock has declined 95.5% over the past 52 weeks.
Analyst coverage from Argus Research provides professional research and price targets that many institutional investors reference when making allocation decisions. The consensus of analyst opinions — along with the range of price targets — helps frame market expectations for Booking Holdings Inc.
Analyst ratings and price targets are one input among many for investment decisions. Historical studies show that consensus analyst recommendations have mixed predictive power on their own, but significant changes in consensus — such as multiple upgrades or downgrades in a short period — can be more meaningful signals.
Recent Analyst Activity for Booking Holdings Inc.
Among the 10 most recent ratings: 7 Buy, 3 Hold, 0 Sell.
| Date | Firm | Rating | Price Target |
|---|---|---|---|
| Aug 10, 2026 | Argus Research | Buy | N/A |
| Aug 05, 2026 | Wells Fargo | Equal-Weight | N/A |
| Aug 05, 2026 | B. Riley Securities | Buy | N/A |
| Aug 05, 2026 | UBS | Buy | N/A |
| Aug 05, 2026 | Wedbush | Outperform | N/A |
Related Tools: Analyst Ratings Dashboard | View BKNG Stock Page
Frequently Asked Questions
What does the Buy rating mean for BKNG?
A rating of Buy from Argus Research reflects the analyst's outlook on Booking Holdings Inc. (NASDAQ:BKNG). Analyst ratings are one factor investors consider alongside earnings, valuation, and sector trends.
Where can I find more analyst ratings?
Browse recent upgrades and downgrades on our Analyst Ratings Dashboard or the BKNG forecast page.
