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NASDAQ · HOG

Harley-Davidson, Inc.

Consumer Cyclical · Auto - Recreational Vehicles

$27.47

Down-$0.51 (-1.86%)

Updated Oct 14, 2026, 8:47 PM

SID Score

6.8/10

Composite research score

Smart Money

58/100

Neutral

Market cap
2.75B
P/E ratio
5.38
Dividend yield
2.62%
52-week range
$17.09 – $28.86
Volume
1.39M
Avg. volume
1.94M

Price performance · HOG

HOG price history

1M range · 21 trading sessions · Daily adjusted prices

Prices through Oct 13, 2026

HOG closed at $27.47 after 21 trading sessions, down 0.36% for the selected period.

Last close
$27.47
Period change
-0.36%
Period low
$24.43
Period high
$27.57
Daily close
View OHLC price history
HOG OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 13, 2026$27.57$27.65$26.96$27.471.39M
Oct 12, 2026$26.86$27.515$26.505$27.371.75M
Oct 9, 2026$26.75$27.27$26.66$26.901.51M
Oct 8, 2026$26.74$27.575$26.59$26.752.97M
Oct 7, 2026$26.77$26.99$25.92$26.952.09M
Oct 6, 2026$26.67$27.14$26.5258$26.942.27M
Oct 5, 2026$25.79$27.195$25.41$26.193.7M
Oct 2, 2026$24.99$25.075$24.4701$24.551.71M
Oct 1, 2026$24.43$25.00$24.00$24.831.95M
Sep 30, 2026$25.11$25.23$24.31$24.431.88M
Sep 29, 2026$24.52$24.83$24.18$24.822.15M
Sep 28, 2026$25.33$25.35$24.54$24.671.75M
Sep 25, 2026$25.63$25.715$25.17$25.452.3M
Sep 24, 2026$25.97$26.135$25.14$25.522.24M
Sep 23, 2026$25.78$26.015$25.36$25.981.97M
Sep 22, 2026$26.57$26.995$25.995$26.031.58M
Sep 21, 2026$25.66$26.385$25.155$26.211.31M
Sep 18, 2026$26.38$26.63$25.59$25.932.94M
Sep 17, 2026$26.91$27.2131$26.25$26.501.76M
Sep 16, 2026$27.54$27.73$26.61$26.842.03M
Sep 15, 2026$27.48$27.815$27.26$27.571.36M

Latest HOG news

The latest Smart Investors Daily articles mentioning HOG.

Stock researchCompany · Overview

HOG research

Overview

Company profile and research snapshot.

Company profile

Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
Hold
Average target
$27.00
Implied upside
—
Analysts
21
HOG recent ratings
DateFirmRatingTarget
Oct 5, 2026CitigroupBuy—
Sep 8, 2026CitigroupNeutral—
Sep 2, 2026UBSNeutral—
Aug 17, 2026DA DavidsonBuy—
Jul 28, 2026Morgan StanleyUnderweight—
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News briefing

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Yahoo · Oct 12, 2026

FuelCell Energy Appoints Manufacturing Executive to Lead Expansion Toward 500 MW Annual Capacity

FuelCell Energy has appointed John Dansby to oversee manufacturing scale-up at its Connecticut facility, targeting 500 megawatts of annual production capacity as the company prepares to meet demand for distributed power systems. Key Investor TakeawaysFuelCell Energy (NASDAQ:FCEL) has appointed John Dansby as Senior Vice President, Scale Up Manufacturing, to lead its production expansion strategy.

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