NASDAQ · HOG
Consumer Cyclical · Auto - Recreational Vehicles
$27.57
Down-$0.02 (-0.07%)
Updated Sep 16, 2026, 12:59 PM
SID Score
6.5/10
Composite research score
Smart Money
58/100
Neutral
Price performance
1M range · 20 trading sessions · Daily adjusted prices
HOG closed at $27.57 after 20 trading sessions, up 1.25% for the selected period.
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Sep 15, 2026 | $27.48 | $27.815 | $27.26 | $27.57 | 1.36M |
| Sep 14, 2026 | $28.00 | $28.2233 | $27.55 | $27.59 | 2.1M |
| Sep 11, 2026 | $27.51 | $27.925 | $27.24 | $27.87 | 1.49M |
| Sep 10, 2026 | $26.68 | $26.98 | $26.22 | $26.96 | 1.49M |
| Sep 9, 2026 | $27.30 | $27.47 | $26.60 | $26.67 | 1.27M |
| Sep 8, 2026 | $28.38 | $28.39 | $27.07 | $27.18 | 1.43M |
| Sep 4, 2026 | $27.49 | $28.86 | $27.49 | $28.30 | 1.3M |
| Sep 3, 2026 | $28.00 | $28.65 | $27.17 | $27.67 | 1.75M |
| Sep 2, 2026 | $27.18 | $27.945 | $26.96 | $27.81 | 1.46M |
| Sep 1, 2026 | $27.46 | $27.97 | $27.12 | $27.15 | 1.66M |
| Aug 31, 2026 | $27.88 | $27.90 | $27.32 | $27.60 | 1.59M |
| Aug 28, 2026 | $28.26 | $28.35 | $27.62 | $28.10 | 1.15M |
| Aug 27, 2026 | $28.25 | $28.27 | $27.635 | $27.84 | 1.59M |
| Aug 26, 2026 | $27.62 | $27.965 | $27.29 | $27.85 | 1.8M |
| Aug 25, 2026 | $28.35 | $28.3867 | $27.255 | $27.49 | 2.03M |
| Aug 24, 2026 | $28.29 | $28.4799 | $28.02 | $28.29 | 2.23M |
| Aug 21, 2026 | $27.84 | $28.65 | $27.84 | $28.20 | 2.11M |
| Aug 20, 2026 | $27.41 | $27.66 | $27.275 | $27.63 | 1.26M |
| Aug 19, 2026 | $27.20 | $27.8971 | $27.20 | $27.66 | 1.39M |
| Aug 18, 2026 | $27.13 | $27.715 | $26.785 | $27.23 | 2.48M |
The latest Smart Investors Daily articles mentioning HOG.
HOG research
Company profile and research snapshot.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
Visit company websiteConsensus and target data currently published for this company.
| Date | Firm | Rating | Target |
|---|---|---|---|
| Sep 8, 2026 | Citigroup | Neutral | — |
| Sep 2, 2026 | UBS | Neutral | — |
| Aug 17, 2026 | DA Davidson | Buy | — |
| Jul 28, 2026 | Morgan Stanley | Underweight | — |
| Jul 24, 2026 | Baird | Neutral | — |
Generated Sep 15, 2026, 9:13 PM
Harley-Davidson shares are essentially flat, declining just $0.02 (0.07%) in modest trading activity. The minimal price movement reflects a mixed sentiment environment, with the motorcycle manufacturer appearing in both cautionary and opportunistic investment discussions amid broader market volatility concerns.
Bottom line: Harley-Davidson is caught between bearish concerns about consumer discretionary spending and neutral-to-cautiously-optimistic views on its defensive qualities amid election volatility. Investors should monitor broader consumer confidence indicators and the company's upcoming earnings reports to assess whether HOG can maintain pricing power and sales volume in the current economic environment.
Yahoo · Sep 14, 2026
Most consumer discretionary businesses succeed or fail based on the broader economy. Over the past six months, it seems like demand may be facing some headwinds as the industry’s 3.8% return has lagged the S&P 500 by 9.4 percentage points.
Yahoo · Sep 11, 2026
What a time it’s been for Harley-Davidson. In the past six months alone, the company’s stock price has increased by a massive 48.6%, reaching $27.05 per share. This was partly due to its solid quarterly results, and the performance may have investors wondering how to approach the situation.
Yahoo · Sep 11, 2026
Headlines on Ford Motor (F) read like a business in retreat: a $1.3 billion net loss for the second quarter of 2026 and a 10.2% drop in U.S. sales in July. Underneath, second-quarter adjusted EBIT rose 17% to $2.5 billion as revenue fell 4% to $48.3 billion, and management lifted its 2026 adjusted EBIT guidance to a range of $10 billion to $11 billion.
Yahoo · Sep 10, 2026
Income investors screen for yield, but a dividend is only as durable as the cash flow behind it. Three big consumer brands currently flash warning signs that go beyond a single quarter of weakness: a suspended payout hiding behind stale screen data, a beer giant guiding double-digit earnings declines into its dividend, and a motorcycle […]
Interpretive context generated from the platform’s current data sources.
No results
AI research layers have not been published yet.
The latest Smart Investors Daily articles mentioning HOG.
