NASDAQ · HOG
Consumer Cyclical · Auto - Recreational Vehicles
$25.97
Up+$1.74 (+6.70%)
Updated Aug 13, 2026, 7:08 PM
SID Score
6.8/10
Composite research score
Smart Money
58/100
Neutral
Price performance
1M range · 21 trading sessions · Daily adjusted prices
HOG closed at $25.97 after 21 trading sessions, up 0.08% for the selected period.
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Aug 12, 2026 | $26.88 | $26.99 | $25.78 | $25.97 | 1.62M |
| Aug 11, 2026 | $26.09 | $27.15 | $25.9032 | $26.72 | 1.67M |
| Aug 10, 2026 | $25.82 | $26.10 | $25.59 | $26.09 | 1.06M |
| Aug 7, 2026 | $25.88 | $26.30 | $25.76 | $26.01 | 1.12M |
| Aug 6, 2026 | $26.57 | $26.57 | $25.55 | $25.70 | 1.37M |
| Aug 5, 2026 | $26.55 | $26.74 | $26.07 | $26.19 | 2.15M |
| Aug 4, 2026 | $26.11 | $26.945 | $25.87 | $26.51 | 2.78M |
| Aug 3, 2026 | $24.77 | $25.42 | $24.70 | $25.31 | 2.6M |
| Jul 31, 2026 | $24.66 | $24.92 | $24.19 | $24.54 | 1.66M |
| Jul 30, 2026 | $24.80 | $24.945 | $24.33 | $24.64 | 1.69M |
| Jul 29, 2026 | $25.44 | $25.71 | $24.43 | $24.83 | 3M |
| Jul 28, 2026 | $24.53 | $25.64 | $24.45 | $25.29 | 3.25M |
| Jul 27, 2026 | $25.69 | $25.85 | $24.58 | $24.79 | 3.33M |
| Jul 24, 2026 | $26.33 | $26.40 | $25.41 | $25.49 | 3.21M |
| Jul 23, 2026 | $27.46 | $27.9547 | $25.585 | $26.52 | 4.84M |
| Jul 22, 2026 | $28.425 | $28.77 | $27.38 | $27.62 | 3.1M |
| Jul 21, 2026 | $27.65 | $28.49 | $27.29 | $28.45 | 4.71M |
| Jul 20, 2026 | $27.485 | $28.035 | $26.96 | $27.82 | 5.27M |
| Jul 17, 2026 | $26.57 | $27.22 | $26.30 | $26.58 | 2.15M |
| Jul 16, 2026 | $26.18 | $26.87 | $26.02 | $26.81 | 2.32M |
| Jul 15, 2026 | $25.18 | $26.13 | $24.96 | $25.95 | 2.07M |
The latest Smart Investors Daily articles mentioning HOG.
HOG research
Company profile and research snapshot.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
Visit company websiteConsensus and target data currently published for this company.
| Date | Firm | Rating | Target |
|---|---|---|---|
| Jul 28, 2026 | Morgan Stanley | Underweight | — |
| Jul 24, 2026 | Baird | Neutral | — |
| Jul 20, 2026 | Loop Capital | Buy | — |
| Jul 13, 2026 | Citigroup | Neutral | — |
| Jul 6, 2026 | DA Davidson | Buy | — |
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Yahoo · Aug 10, 2026
Stocks in the $10-50 range offer a sweet spot between affordability and stability as they’re typically more established than penny stocks. But their headline prices don’t guarantee quality, and investors should exercise caution as some have shaky business models.
ChartMill · Aug 10, 2026
Harley-Davidson (HOG) earns a 7/10 dividend rating with a 2.92% yield, 10.4% dividend growth, and a 36.89% payout ratio, backed by solid profitability and moderate health.
Yahoo · Aug 9, 2026
Tilley Harley-Davidson will host Freedom Revival, a 1970s-themed classic motorcycle show and community event, on Saturday, August 29, 2026, from 11 a.m. to 3 p.m. at the dealership in Statesville, North Carolina.
Yahoo · Aug 5, 2026
Nova's stake surged 526% following a year of minimal stock gains, signaling confidence in the motorcycle maker's turnaround prospects.
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The latest Smart Investors Daily articles mentioning HOG.
