Yahoo · Oct 11, 2026
Major business software company HubSpot cuts nearly 7% of workforce
The software company is flattening its organization around a new AI-focused strategy.
NASDAQ · HUBS
HubSpot, Inc.
Technology · Software - Application
$226.23
Up+$11.34 (+5.01%)
Updated Oct 15, 2026, 7:49 PM
SID Score
5.7/10
Composite research score
Smart Money
56/100
Neutral
- Market cap
- 20.25B
- P/E ratio
- -5,746.71
- Dividend yield
- 0.00%
- 52-week range
- $169.63 – $497.96
- Volume
- 1.43M
- Avg. volume
- 868.75K
Price performance · HUBS
HUBS price history
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 14, 2026
HUBS closed at $226.23 after 21 trading sessions, down 4.33% for the selected period.
- Last close
- $226.23
- Period change
- -4.33%
- Period low
- $197.67
- Period high
- $236.46
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 14, 2026 | $221.23 | $228.70 | $220.265 | $226.23 | 1.43M |
| Oct 13, 2026 | $224.00 | $230.86 | $220.18 | $221.28 | 786.9K |
| Oct 12, 2026 | $229.455 | $234.00 | $220.87 | $223.37 | 878.86K |
| Oct 9, 2026 | $233.74 | $235.59 | $227.025 | $228.30 | 1.46M |
| Oct 8, 2026 | $220.17 | $232.57 | $219.00 | $231.84 | 1.89M |
| Oct 7, 2026 | $216.61 | $222.29 | $214.02 | $220.27 | 1.07M |
| Oct 6, 2026 | $219.59 | $222.86 | $215.13 | $217.09 | 1.18M |
| Oct 5, 2026 | $212.51 | $221.205 | $212.12 | $220.61 | 1.07M |
| Oct 2, 2026 | $218.10 | $219.37 | $209.50 | $214.53 | 1.23M |
| Oct 1, 2026 | $213.20 | $218.95 | $208.41 | $217.45 | 1.36M |
| Sep 30, 2026 | $199.25 | $208.95 | $199.25 | $204.98 | 1.53M |
| Sep 29, 2026 | $201.32 | $205.00 | $194.2701 | $197.67 | 1.47M |
| Sep 28, 2026 | $200.00 | $204.29 | $190.03 | $202.84 | 2.48M |
| Sep 25, 2026 | $221.26 | $223.87 | $212.36 | $213.74 | 870.49K |
| Sep 24, 2026 | $229.00 | $233.49 | $219.20 | $221.56 | 965.08K |
| Sep 23, 2026 | $220.05 | $231.01 | $218.00 | $226.03 | 1.75M |
| Sep 22, 2026 | $221.01 | $228.9999 | $210.41 | $217.88 | 2.05M |
| Sep 21, 2026 | $219.01 | $221.06 | $212.415 | $213.86 | 1.55M |
| Sep 18, 2026 | $230.00 | $230.00 | $215.27 | $216.12 | 8.99M |
| Sep 17, 2026 | $234.50 | $242.90 | $225.03 | $229.58 | 1.84M |
| Sep 16, 2026 | $239.335 | $245.37 | $234.62 | $236.46 | 1.35M |
Latest HUBS news
The latest Smart Investors Daily articles mentioning HUBS.
Stock researchCompany · Overview
Company
Market Activity
Research & News
HUBS research
Overview
Company profile and research snapshot.
Company profile
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Buy
- Average target
- $582.00
- Implied upside
- —
- Analysts
- 41
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 12, 2026 | Barclays | Equal-Weight | — |
| Oct 8, 2026 | JP Morgan | Neutral | — |
| Oct 7, 2026 | Cantor Fitzgerald | Neutral | — |
| Oct 6, 2026 | Needham | Buy | — |
| Oct 5, 2026 | Raymond James | Market Perform | — |
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Yahoo · Oct 9, 2026
Why Is HubSpot (HUBS) Cutting 7% Of Staff To Focus On AI?
HubSpot (NYSE:HUBS) plans to cut about 660 roles, or 7% of staff, as part of a global restructuring announced this week. Management intends to reorient spending toward AI-driven customer tools and reduce management layers across product, engineering and go-to-market teams. The workforce plan includes role eliminations across multiple regions, with affected employees expected to depart over the coming quarters. HubSpot's workforce reduction and AI refocus is important, but investors should...
Yahoo · Oct 8, 2026
How Cadillac Nearly Died (and why it’s back)
After 120+ years of ups and downs, Cadillac isn’t just staging a comeback – it’s plotting a revenge tour. The brand designed a $350k ultra-luxury EV and reportedly spent $1B on its entry into Formula 1. Why is it investing so much in a reinvention now? The answer can be traced back to a 1982 model that almost killed the brand. Subscribe to The Hustle:🔗 https://clickhubspot.com/vu3lGet the 5-minute newsletter keeping 2M+ innovators in the loop🔗 https://clickhubspot.com/3klnAbout HubSpot: HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.#TheHustle #HubSpot
Benzinga · Oct 8, 2026
JP Morgan Downgrades HubSpot to Neutral, Lowers Price Target to $240
JP Morgan analyst Mark Murphy downgrades HubSpot (NYSE:HUBS) from Overweight to Neutral and lowers the price target from $268 to $240.
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