NASDAQ · PRPL
Consumer Cyclical · Furnishings, Fixtures & Appliances
$3.00
Down-$0.09 (-2.91%)
Updated Nov 1, 2026, 7:23 AM
SID Score
6.6/10
Composite research score
Smart Money
—
Institutional and insider signal
Price performance · PRPL
1M range · 20 trading sessions · Daily adjusted prices
Prices through Oct 30, 2026
PRPL closed at $3.00 after 20 trading sessions, up 37.61% for the selected period.
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 30, 2026 | $3.5416 | $3.57 | $2.845 | $3.00 | 18.58K |
| Oct 29, 2026 | $3.24 | $3.512 | $3.05 | $3.09 | 19.21K |
| Oct 28, 2026 | $3.08 | $3.39 | $2.9205 | $3.29 | 23.45K |
| Oct 27, 2026 | $2.76 | $3.20 | $2.57 | $3.07 | 9.34K |
| Oct 26, 2026 | $2.74 | $2.84 | $2.55 | $2.81 | 18.15K |
| Oct 23, 2026 | $2.57 | $2.66 | $2.40 | $2.66 | 10.52K |
| Oct 22, 2026 | $2.395 | $2.53 | $2.3201 | $2.53 | 30.6K |
| Oct 21, 2026 | $2.39 | $2.39 | $2.315 | $2.34 | 2.51K |
| Oct 20, 2026 | $2.38 | $2.4895 | $2.29 | $2.41 | 11.99K |
| Oct 19, 2026 | $2.41 | $2.49 | $2.1104 | $2.31 | 10.31K |
| Oct 16, 2026 | $2.24 | $2.40 | $2.155 | $2.39 | 41.64K |
| Oct 15, 2026 | $1.90 | $2.2999 | $1.90 | $2.27 | 45.35K |
| Oct 14, 2026 | $1.93 | $2.0099 | $1.85 | $1.90 | 19.82K |
| Oct 13, 2026 | $1.86 | $1.98 | $1.86 | $1.97 | 9.44K |
| Oct 12, 2026 | $1.91 | $1.95 | $1.87 | $1.88 | 15.69K |
| Oct 9, 2026 | $1.89 | $1.94 | $1.86 | $1.87 | 9.15K |
| Oct 8, 2026 | $1.89 | $1.95 | $1.83 | $1.88 | 31.13K |
| Oct 7, 2026 | $2.15 | $2.189 | $1.85 | $1.91 | 65.14K |
| Oct 6, 2026 | $2.15 | $2.2199 | $2.131 | $2.16 | 20.12K |
| Oct 5, 2026 | $2.11 | $2.2399 | $2.10 | $2.18 | 21.73K |
The latest Smart Investors Daily articles mentioning PRPL.
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PRPL research
Company profile and research snapshot.
Purple Innovation Inc is a comfort innovation company. The company designs, manufactures and sells a range of comfort technology offerings, including mattresses, a pillow, cushions, sheets, bed platforms and other products. The Company has one reportable segment that operates an omni-channel distribution which allows the Company to offer a seamless shopping experience to its customers across multiple sales channels. It sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.
Visit company websiteConsensus and target data currently published for this company.
| Date | Firm | Rating | Target |
|---|---|---|---|
| Apr 29, 2026 | UBS | Neutral | — |
| Apr 29, 2026 | Keybanc | Sector Weight | — |
| Apr 1, 2026 | UBS | Neutral | — |
| Mar 26, 2025 | Wedbush | Neutral | — |
| Sep 4, 2024 | Wedbush | Neutral | — |
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Yahoo · Dec 29, 2025
Small-cap stocks can be incredibly lucrative investments because their lack of analyst coverage leads to frequent mispricings. However, these businesses (and their stock prices) often stay small because their subscale operations make it harder to expand their competitive moats.
defenseworld.net · Dec 1, 2025
Purple Innovation (NASDAQ: PRPL - Get Free Report) and Grocery Outlet (NASDAQ: GO - Get Free Report) are both small-cap consumer staples companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, institutional ownership, valuation, profitability, risk, analyst recommendations and dividends. Risk and Volatility Purple Innovation has
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The latest Smart Investors Daily articles mentioning PRPL.
