SeekingAlpha · Jul 7, 2026
Regis Corporation: Cutting The Dead Ends Out Of A Profitable Franchise Network
Regis Corporation is a deeply mispriced turnaround, with an intrinsic value estimate of $86.85. Read why I rate RGS stock a Buy now.

NASDAQ · RGS
Consumer Cyclical · Personal Products & Services
$27.73
Down-$0.32 (-1.12%)
Updated Aug 16, 2026, 3:13 PM
SID Score
4.3/10
Composite research score
Smart Money
—
Institutional and insider signal
Price performance
1M range · 20 trading sessions · Daily adjusted prices
RGS closed at $27.73 after 20 trading sessions, down 6.44% for the selected period.
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Aug 14, 2026 | $28.64 | $29.53 | $27.72 | $27.73 | 7.76K |
| Aug 13, 2026 | $27.92 | $28.59 | $27.92 | $28.045 | 3.34K |
| Aug 12, 2026 | $28.2836 | $28.31 | $27.00 | $27.745 | 8.04K |
| Aug 11, 2026 | $28.6214 | $28.73 | $27.3239 | $27.3239 | 2.44K |
| Aug 10, 2026 | $27.1322 | $28.99 | $27.1322 | $28.325 | 5.53K |
| Aug 7, 2026 | $28.2684 | $28.50 | $27.8072 | $28.115 | 5.25K |
| Aug 6, 2026 | $27.12 | $28.79 | $27.12 | $28.79 | 2.55K |
| Aug 5, 2026 | $26.745 | $27.488 | $26.0463 | $27.47 | 12.11K |
| Aug 4, 2026 | $27.05 | $27.4899 | $26.00 | $26.50 | 10.58K |
| Aug 3, 2026 | $27.69 | $27.8099 | $27.015 | $27.50 | 5.67K |
| Jul 31, 2026 | $27.49 | $27.4999 | $27.00 | $27.38 | 2.96K |
| Jul 30, 2026 | $27.45 | $27.45 | $27.43 | $27.43 | 1.6K |
| Jul 29, 2026 | $27.35 | $27.6898 | $27.00 | $27.38 | 7.87K |
| Jul 28, 2026 | $27.25 | $27.53 | $27.00 | $27.29 | 13.28K |
| Jul 27, 2026 | $27.91 | $27.91 | $27.25 | $27.35 | 2.4K |
| Jul 24, 2026 | $28.00 | $28.00 | $27.11 | $27.98 | 3.53K |
| Jul 23, 2026 | $28.50 | $28.895 | $27.54 | $27.54 | 4.75K |
| Jul 22, 2026 | $29.04 | $29.14 | $28.90 | $29.10 | 4.37K |
| Jul 21, 2026 | $29.51 | $29.92 | $29.14 | $29.26 | 9.89K |
| Jul 20, 2026 | $30.00 | $30.48 | $29.56 | $29.64 | 12.08K |
The latest Smart Investors Daily articles mentioning RGS.
RGS research
Company profile and research snapshot.
Regis Corporation owns, franchises, and operates beauty salons in North America and the U.K., serving mainly price-conscious customers. Its salons, located mostly in strip malls, shopping centers, and Walmart stores, offer services like haircutting, styling, shampooing, conditioning, and hair coloring, along with hair care and beauty products. The company's primary brands include Supercuts, SmartStyle, and Cost Cutters. Regis generates the majority of its revenue from these mass-market locations and reports operations in two segments: franchise and company-owned, with services making up about 94% of company-owned salon sales.
Visit company websiteConsensus and target data currently published for this company.
| Date | Firm | Rating | Target |
|---|---|---|---|
| May 26, 2026 | Lake Street | Buy | — |
| Aug 18, 2023 | Small Cap Consumer Research | Buy | — |
| Jul 12, 2023 | Small Cap Consumer Research | Buy | — |
| Mar 2, 2023 | Small Cap Consumer Research | Buy | — |
| Jan 22, 2021 | Jefferies | Hold | — |
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SeekingAlpha · Jul 7, 2026
Regis Corporation is a deeply mispriced turnaround, with an intrinsic value estimate of $86.85. Read why I rate RGS stock a Buy now.
Benzinga · Mar 16, 2026
Regis Corporation (NasdaqGM: RGS), a leader in the haircare industry, today announced key executive leadership and board appointments that will build on the company's recent strategic progress, further enhance
Yahoo · Feb 6, 2026
Regis (NASDAQ:RGS) executives said the company made “continued progress” in its transformation efforts during the fiscal second quarter of 2026, pointing to higher profitability and improved cash generation even as traffic remained the biggest headwind across the system. Interim CEO Jim Lain told l
Yahoo · Feb 5, 2026
Jim Lain: Good morning, everyone, and thank you for joining us for Regis Corporation's Second Quarter Fiscal 2026 Earnings Call. As I mentioned last quarter, our focus remains on building a more durable, modern and disciplined Regis, one that is positioned to sustain consistent cash generation, improve financial performance and create long-term value for all stakeholders. For the second quarter, adjusted EBITDA was $8 million, an increase of $900,000 year-over-year, driven by continued G&A discipline and contributions from our company-owned salon portfolio.
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The latest Smart Investors Daily articles mentioning RGS.
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