Skip to main content
S&P 5007,659.44-1.09%DOW52,002.41-0.34%NASDAQ26,140.03-2.14%BTC$81,442.00-0.92%ETH$2,417.14-0.81%GOLD$4,186.70+0.40%OIL$99.04+2.63%
Smart Investors Daily
SID Premium
RO

NASDAQ · ROKU

Roku, Inc.

Communication Services · Entertainment

$154.54

Down-$0.13 (-0.08%)

Updated Oct 18, 2026, 7:39 PM

SID Score

6.8/10

Composite research score

Smart Money

58/100

Neutral

Market cap
15.7B
P/E ratio
-564.08
Dividend yield
0.00%
52-week range
$78.53 – $159.89
Volume
1.69M
Avg. volume
3.14M

Price performance · ROKU

ROKU price history

1M range · 20 trading sessions · Daily adjusted prices

Prices through Oct 16, 2026

ROKU closed at $154.54 after 20 trading sessions, up 0.14% for the selected period.

Last close
$154.54
Period change
+0.14%
Period low
$151.26
Period high
$154.67
Daily close
View OHLC price history
ROKU OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 16, 2026$155.82$156.49$153.89$154.541.69M
Oct 15, 2026$152.84$155.13$152.84$154.671.78M
Oct 14, 2026$152.76$152.875$151.495$152.571.82M
Oct 13, 2026$152.68$153.58$152.56$152.661.04M
Oct 12, 2026$152.75$153.49$152.60$152.81572.92K
Oct 9, 2026$154.31$154.31$152.75$152.85628.52K
Oct 8, 2026$152.25$154.07$152.25$153.811.03M
Oct 7, 2026$150.03$153.33$150.03$152.7251.21M
Oct 6, 2026$153.50$153.7444$151.22$152.061.56M
Oct 5, 2026$152.08$153.48$151.00$153.411.95M
Oct 2, 2026$151.26$152.56$150.815$152.391.42M
Oct 1, 2026$152.21$152.49$150.18$151.261.89M
Sep 30, 2026$152.55$153.51$151.96$152.281.46M
Sep 29, 2026$152.67$152.82$151.60$152.141.14M
Sep 28, 2026$152.32$153.50$151.6536$152.671.8M
Sep 25, 2026$153.33$153.33$152.20$152.681.71M
Sep 24, 2026$153.44$154.10$152.79$153.331.96M
Sep 23, 2026$153.77$153.81$152.81$153.491.39M
Sep 22, 2026$155.27$155.27$153.57$154.251.42M
Sep 21, 2026$154.475$155.07$153.85$154.331.85M

Latest ROKU news

The latest Smart Investors Daily articles mentioning ROKU.

Stock researchCompany · Overview

ROKU research

Overview

Company profile and research snapshot.

Company profile

Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.

Visit company website

Analyst outlook

Consensus and target data currently published for this company.

Consensus
Buy
Average target
$117.61
Implied upside
—
Analysts
38
ROKU recent ratings
DateFirmRatingTarget
Sep 24, 2026WedbushNeutral—
Aug 14, 2026Wells FargoEqual-Weight—
Aug 10, 2026RosenblattBuy—
Aug 7, 2026GuggenheimNeutral—
Aug 7, 2026Seaport GlobalNeutral—
Open full forecast

News briefing

No generated briefing is available yet.

Yahoo · Feb 24, 2026

TV ONE NETWORKS APPOINTS KEITH HOPKINS AS VICE PRESIDENT, CONTENT DISTRIBUTION & MARKETING

Keith Hopkins VP, Content Distribution & Marketing for TV One Networks SILVER SPRING, MD., Feb. 24, 2026 (GLOBE NEWSWIRE) -- TV One Networks today announced the appointment of Keith Hopkins as the new Vice President of Content Distribution & Marketing. Hopkins brings two decades of experience spanning content distribution, sports partnerships, and streaming strategy, having held senior leadership roles at Roku, Nexstar Media Group, Pac-12 Conference and NBCUniversal/Comcast. In his new role, Hop

AI research layers

Interpretive context generated from the platform’s current data sources.

No results

AI research layers have not been published yet.

Featured By