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Smart Investors Daily
SC

NASDAQ · SCOR

comScore, Inc.

Communication Services · Internet Content & Information

$4.30

Down-$0.07 (-1.63%)

Updated Oct 7, 2026, 1:51 AM

SID Score

2.7/10

Composite research score

Smart Money

—

Institutional and insider signal

Market cap
32.65M
P/E ratio
-3.38
Dividend yield
0.00%
52-week range
$4.19 – $9.34
Volume
34.37K
Avg. volume
58.12K

Price performance · SCOR

SCOR price history

1M range · 20 trading sessions · Daily adjusted prices

Prices through Oct 5, 2026

SCOR closed at $4.30 after 20 trading sessions, down 12.78% for the selected period.

Last close
$4.30
Period change
-12.78%
Period low
$4.24
Period high
$5.18
Daily close
View OHLC price history
SCOR OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 5, 2026$4.35$4.525$4.185$4.3034.37K
Oct 2, 2026$4.50$4.735$4.192$4.2458.15K
Oct 1, 2026$4.925$4.925$4.53$4.5310.05K
Sep 30, 2026$4.64$4.745$4.52$4.68532.18K
Sep 29, 2026$4.8055$4.81$4.6882$4.7310.36K
Sep 28, 2026$4.75$4.94$4.715$4.8624.54K
Sep 25, 2026$4.80$4.915$4.78$4.9110.23K
Sep 24, 2026$4.7736$4.86$4.73$4.818.9K
Sep 23, 2026$4.74$5.005$4.72$4.9427.32K
Sep 22, 2026$4.8792$4.93$4.65$4.8437.07K
Sep 21, 2026$4.865$5.00$4.76$4.8735.93K
Sep 18, 2026$5.27$5.27$4.80$4.9649.88K
Sep 17, 2026$5.055$5.17$4.93$5.1146.98K
Sep 16, 2026$5.18$5.25$4.8601$5.1638.06K
Sep 15, 2026$5.07$5.19$4.8546$5.1851.64K
Sep 14, 2026$4.92$5.10$4.89$5.1035.76K
Sep 11, 2026$5.02$5.0642$4.73$4.9635.28K
Sep 10, 2026$4.81$5.07$4.72$5.0241.21K
Sep 9, 2026$5.21$5.21$4.7708$4.8554.13K
Sep 8, 2026$5.20$5.20$4.88$4.9355.43K

Latest SCOR news

The latest Smart Investors Daily articles mentioning SCOR.

SCOR research

Overview

Company profile and research snapshot.

Company profile

comScore Inc is a United States-based information and analytics company that measures advertising, content, and the consumer audiences of each across media platforms. The platforms it measures include televisions, mobile devices, computers, tablets, CTV devices, and movie theaters. The company generates almost all its revenue from the United States, followed by Europe, Latin America, Canada, and other regions. It provides solutions for the automotive, digital media, financial services, pharmaceutical, retail, technology, travel, and other industries.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
—
Average target
$12.50
Implied upside
—
Analysts
—
SCOR recent ratings
DateFirmRatingTarget
Aug 29, 2024Craig-HallumHold—
Aug 7, 2024NeedhamBuy—
Jun 7, 2024NeedhamBuy—
May 21, 2024NeedhamBuy—
May 8, 2024Craig-HallumBuy—
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Yahoo · Sep 23, 2026

Comscore Partners with datafuelX to Bring Seamless Currency Adoption Into the Full Planning and Stewardship Workflow

Integration enables Comscore’s full range of transactional age-and-gender demographics to be leveraged in datafuelX workflowsNEW YORK, Sept. 23, 2026 (GLOBE NEWSWIRE) -- Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behavior, today announced a national data integration partnership with datafuelX, a predictive analytics platform used by network groups and publishers to buy, forecast and optimize cross-platform video and Connected TV (CTV) campaigns. This integration

Yahoo · Sep 22, 2026

U.S. JIC Recertifies Comscore, iSpot, VideoAmp For 'Transactability'

The media industry group says it has re-certified Comscore, iSpot and VideoAmp as "national currencies" for 2026-28, and that these media-measurement providers have met criteria for "transactability, across total households, advanced audiences and personified demographics."

Yahoo · Sep 22, 2026

Comscore's Latest AI Intelligence Report Shows Competition Intensifying as Claude and Gemini Gain Ground on ChatGPT

New report finds AI assistant adoption climbing across every age group, women continuing to lead usage on mobile, and early growth in ad monetizationNEW YORK, Sept. 22, 2026 (GLOBE NEWSWIRE) -- Comscore, a global leader in measuring and analyzing consumer behaviors, today released its Q2 2026 AI Intelligence Report, which shows that consumers are rapidly diversifying which AI assistants they use even as the overall category keeps expanding. According to Comscore panel data, Claude's share of tot

AI research layers

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