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Smart Investors Daily
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NASDAQ · SO

The Southern Company

Utilities · Regulated Electric

$88.11

Down-$0.66 (-0.74%)

Updated Sep 6, 2026, 12:07 PM

SID Score

5.8/10

Composite research score

Smart Money

58/100

Neutral

Market cap
93.18B
P/E ratio
20.94
Dividend yield
3.34%
52-week range
$83.80 – $99.58
Volume
7.18M
Avg. volume
6.55M

Price performance

SO price history

1M range · 20 trading sessions · Daily adjusted prices

SO closed at $88.11 after 20 trading sessions, down 3.54% for the selected period.

Last close
$88.11
Period change
-3.54%
Period low
$88.00
Period high
$92.80
Daily close
View OHLC price history
SO OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Sep 4, 2026$88.32$88.94$87.65$88.117.18M
Sep 3, 2026$88.59$89.285$88.2091$88.776.02M
Sep 2, 2026$87.99$88.51$87.13$88.315.87M
Sep 1, 2026$88.43$88.78$87.75$88.094.89M
Aug 31, 2026$88.04$88.22$87.20$88.006.62M
Aug 28, 2026$89.37$89.57$87.88$88.256.35M
Aug 27, 2026$89.00$89.41$88.27$89.056.7M
Aug 26, 2026$89.92$90.58$89.67$89.764.55M
Aug 25, 2026$90.00$90.54$89.71$89.974.98M
Aug 24, 2026$89.06$90.47$89.055$90.108.59M
Aug 21, 2026$91.48$91.65$88.91$88.946.66M
Aug 20, 2026$91.75$92.65$91.41$91.436.42M
Aug 19, 2026$92.56$92.92$91.58$92.194.2M
Aug 18, 2026$93.16$93.475$92.01$92.074.18M
Aug 17, 2026$91.60$92.64$91.57$92.294.48M
Aug 14, 2026$92.59$93.3851$92.54$92.804.19M
Aug 13, 2026$92.82$93.005$92.44$92.793.45M
Aug 12, 2026$91.76$92.59$91.7325$92.523.44M
Aug 11, 2026$91.19$92.09$91.025$91.924.77M
Aug 10, 2026$92.35$93.0088$91.05$91.345.05M

Latest SO news

The latest Smart Investors Daily articles mentioning SO.

Stock researchCompany · Overview

SO research

Overview

Company profile and research snapshot.

Company profile

Southern is one of the largest utilities in the US. The company serves 9 million customers with vertically integrated electric utilities in three states and natural gas distribution utilities in four states. It owns 44 gigawatts of rate-regulated generating capacity, primarily for serving customers in Georgia, Alabama, and Mississippi. Subsidiary Southern Power owns 13 gigawatts of natural gas generation and renewable energy across the US and sells the electricity primarily under long-term contracts.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
Hold
Average target
$97.60
Implied upside
—
Analysts
16
SO recent ratings
DateFirmRatingTarget
Aug 21, 2026Morgan StanleyUnderweight—
Aug 13, 2026Truist SecuritiesHold—
Jul 27, 2026BMO CapitalOutperform—
Jul 23, 2026KeybancUnderweight—
Jul 22, 2026BMO CapitalOutperform—
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News briefing

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Yahoo · Sep 4, 2026

Southern Co (SO) Cleared PSC Review for 3.2GW of OpenAI Demand. Can Data Centers Lower Customer Bills Without Raising Grid Risk?

The Southern Company (NYSE:SO) cleared the Georgia Public Service Commission review process for Georgia Power to serve an OpenAI data center project in Effingham County, Georgia. The 25-year agreement covers approximately 3.2 gigawatts of new demand. According to Georgia Power, OpenAI will pay the full infrastructure and electric-service costs required to serve the facility and […]

Yahoo · Aug 28, 2026

Southern (SO) Following The OpenAI Power Deal Is Valuation Back In Focus

Georgia Power parent Southern (SO) is in focus after regulators approved the utility’s contract to serve OpenAI’s planned Effingham County project, part of large-load deals expected to generate about US$950 million in annual savings from 2029. Southern’s share price has eased in recent weeks, with a 30 day share price return of about 8% down and a 90 day share price return of around 3% down, yet the 3 year total shareholder return of roughly 46% and 5 year total shareholder return near 60%...

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