Skip to main content
Smart Investors Daily
The Southern Company logo

NASDAQ · SO

The Southern Company

Utilities · Regulated Electric

$92.80

Up+$0.01 (+0.01%)

Updated Aug 16, 2026, 9:47 AM

SID Score

5.6/10

Composite research score

Smart Money

58/100

Neutral

Market cap
93.18B
P/E ratio
20.94
Dividend yield
3.17%
52-week range
$83.80 – $99.58
Volume
4.19M
Avg. volume
6.55M

Price performance

SO price history

1M range · 20 trading sessions · Daily adjusted prices

SO closed at $92.80 after 20 trading sessions, down 1.76% for the selected period.

Last close
$92.80
Period change
-1.76%
Period low
$91.34
Period high
$97.25
Daily close
View OHLC price history
SO OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Aug 14, 2026$92.59$93.3851$92.54$92.804.19M
Aug 13, 2026$92.82$93.005$92.44$92.793.45M
Aug 12, 2026$91.76$92.59$91.7325$92.523.44M
Aug 11, 2026$91.19$92.09$91.025$91.924.77M
Aug 10, 2026$92.35$93.0088$91.05$91.345.05M
Aug 7, 2026$92.20$93.59$91.745$92.697.71M
Aug 6, 2026$94.02$94.2077$92.00$92.903.96M
Aug 5, 2026$93.50$94.4396$91.905$93.105.35M
Aug 4, 2026$92.09$93.54$91.25$93.2511.14M
Aug 3, 2026$92.91$95.31$92.705$92.948.96M
Jul 31, 2026$93.89$95.27$93.23$94.545.58M
Jul 30, 2026$97.20$97.31$93.72$94.346.39M
Jul 29, 2026$97.29$97.65$95.7027$96.055.29M
Jul 28, 2026$97.29$98.86$96.78$96.785.49M
Jul 27, 2026$96.85$98.06$96.30$96.484.64M
Jul 24, 2026$97.01$97.95$96.63$97.254.84M
Jul 23, 2026$95.01$96.67$94.84$96.604.47M
Jul 22, 2026$94.81$95.85$94.40$95.804.51M
Jul 21, 2026$94.01$94.4432$93.21$93.854.62M
Jul 20, 2026$95.77$96.3781$94.45$94.464.96M

Latest SO news

The latest Smart Investors Daily articles mentioning SO.

SO research

Overview

Company profile and research snapshot.

Company profile

Southern is one of the largest utilities in the US. The company serves 9 million customers with vertically integrated electric utilities in three states and natural gas distribution utilities in four states. It owns 44 gigawatts of rate-regulated generating capacity, primarily for serving customers in Georgia, Alabama, and Mississippi. Subsidiary Southern Power owns 13 gigawatts of natural gas generation and renewable energy across the US and sells the electricity primarily under long-term contracts.

Visit company website

Analyst outlook

Consensus and target data currently published for this company.

Consensus
Hold
Average target
$97.60
Implied upside
Analysts
16
SO recent ratings
DateFirmRatingTarget
Aug 13, 2026Truist SecuritiesHold
Jul 27, 2026BMO CapitalOutperform
Jul 23, 2026KeybancUnderweight
Jul 22, 2026BMO CapitalOutperform
Jul 16, 2026JP MorganNeutral
Open full forecast

News briefing

No generated briefing is available yet.

AI research layers

Interpretive context generated from the platform’s current data sources.

No results

AI research layers have not been published yet.