Benzinga · Sep 25, 2026
Citigroup Maintains Buy on Southern, Lowers Price Target to $104
Citigroup analyst Ryan Levine maintains Southern (NYSE:SO) with a Buy and lowers the price target from $114 to $104.
NASDAQ · SO
The Southern Company
Utilities · Regulated Electric
$89.18
Up+$2.00 (+2.24%)
Updated Oct 16, 2026, 9:30 PM
SID Score
6.5/10
Composite research score
Smart Money
58/100
Neutral
- Market cap
- 93.18B
- P/E ratio
- 20.94
- Dividend yield
- 3.30%
- 52-week range
- $81.69 – $99.58
- Volume
- 8.55M
- Avg. volume
- 6.55M
Price performance · SO
SO price history
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 15, 2026
SO closed at $89.18 after 21 trading sessions, up 2.79% for the selected period.
- Last close
- $89.18
- Period change
- +2.79%
- Period low
- $82.35
- Period high
- $89.38
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 15, 2026 | $91.00 | $91.00 | $89.02 | $89.18 | 8.55M |
| Oct 14, 2026 | $88.29 | $89.645 | $87.3964 | $89.38 | 7.26M |
| Oct 13, 2026 | $87.53 | $88.34 | $86.24 | $88.11 | 6.57M |
| Oct 12, 2026 | $86.22 | $87.075 | $85.735 | $87.04 | 3.39M |
| Oct 9, 2026 | $85.94 | $86.225 | $85.71 | $86.17 | 3.13M |
| Oct 8, 2026 | $85.32 | $86.23 | $84.945 | $86.15 | 5.99M |
| Oct 7, 2026 | $85.50 | $86.0102 | $85.185 | $85.44 | 5.63M |
| Oct 6, 2026 | $84.20 | $85.52 | $84.14 | $85.44 | 5.77M |
| Oct 5, 2026 | $83.75 | $84.385 | $83.17 | $83.79 | 6.57M |
| Oct 2, 2026 | $83.72 | $84.31 | $83.59 | $83.72 | 7.8M |
| Oct 1, 2026 | $82.64 | $83.605 | $82.01 | $83.47 | 7.57M |
| Sep 30, 2026 | $83.76 | $83.98 | $82.88 | $82.89 | 8.55M |
| Sep 29, 2026 | $81.95 | $83.65 | $81.69 | $83.45 | 9.86M |
| Sep 28, 2026 | $82.96 | $83.07 | $81.91 | $82.35 | 5.05M |
| Sep 25, 2026 | $82.67 | $83.01 | $82.09 | $82.88 | 4.92M |
| Sep 24, 2026 | $83.98 | $83.98 | $82.835 | $82.89 | 4.92M |
| Sep 23, 2026 | $84.76 | $84.90 | $83.21 | $83.47 | 5.57M |
| Sep 22, 2026 | $85.24 | $85.9391 | $84.97 | $85.15 | 4.35M |
| Sep 21, 2026 | $85.52 | $86.15 | $85.18 | $85.46 | 7.83M |
| Sep 18, 2026 | $86.33 | $86.35 | $85.425 | $85.52 | 15.15M |
| Sep 17, 2026 | $86.64 | $86.79 | $86.0165 | $86.76 | 5.31M |
Latest SO news
The latest Smart Investors Daily articles mentioning SO.
Stock researchCompany · Overview
Company
Market Activity
Research & News
SO research
Overview
Company profile and research snapshot.
Company profile
Southern is one of the largest utilities in the US. The company serves 9 million customers with vertically integrated electric utilities in three states and natural gas distribution utilities in four states. It owns 44 gigawatts of rate-regulated generating capacity, primarily for serving customers in Georgia, Alabama, and Mississippi. Subsidiary Southern Power owns 13 gigawatts of natural gas generation and renewable energy across the US and sells the electricity primarily under long-term contracts.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Hold
- Average target
- $97.60
- Implied upside
- —
- Analysts
- 16
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 15, 2026 | Truist Securities | Hold | — |
| Oct 13, 2026 | JP Morgan | Neutral | — |
| Oct 13, 2026 | Keybanc | Underweight | — |
| Sep 25, 2026 | Citigroup | Buy | — |
| Sep 18, 2026 | Morgan Stanley | Underweight | — |
News briefing
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Benzinga · Sep 21, 2026
Google Partners With Southern Co's Georgia Power for AI Data Centers, Deal Projected to Deliver $900 Million in Customer Benefits
Southern Company's Georgia Power and Google announced an agreement to support nuclear power uprates to secure clean power for data centers.
SeekingAlpha · Sep 11, 2026
Southern Company: ROIC, Electricity Pricing, EV/EBITDA All Agree; Buy
Southern Company offers a 3.4% yield, low utility valuation, and 6â8% EPS growth outlook as Vogtle headwinds fade. Click to get the latest SO analysis now.
Benzinga · Sep 10, 2026
Georgia Power Receives Georgia Public Service Commission Approval For 1,137 Megawatts Of New Solar Power Purchase Agreements
Georgia Power has received approval from the Georgia Public Service Commission (PSC) for 1,137 megawatts (MW) of new solar power purchase agreements (PPAs) through the CARES 2023 and CARES 2025 request for proposals
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