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NASDAQ · SO

The Southern Company

Utilities · Regulated Electric

$82.88

Down-$0.01 (-0.01%)

Updated Sep 26, 2026, 5:35 PM

SID Score

5.3/10

Composite research score

Smart Money

58/100

Neutral

Market cap
93.18B
P/E ratio
20.94
Dividend yield
3.55%
52-week range
$82.09 – $99.58
Volume
4.92M
Avg. volume
6.55M

Price performance

SO price history

1M range · 20 trading sessions · Daily adjusted prices

SO closed at $82.88 after 20 trading sessions, down 6.08% for the selected period.

Last close
$82.88
Period change
-6.08%
Period low
$82.88
Period high
$88.99
Daily close
View OHLC price history
SO OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Sep 25, 2026$82.67$83.01$82.09$82.884.92M
Sep 24, 2026$83.98$83.98$82.835$82.894.92M
Sep 23, 2026$84.76$84.90$83.21$83.475.57M
Sep 22, 2026$85.24$85.9391$84.97$85.154.35M
Sep 21, 2026$85.52$86.15$85.18$85.467.83M
Sep 18, 2026$86.33$86.35$85.425$85.5215.15M
Sep 17, 2026$86.64$86.79$86.0165$86.765.31M
Sep 16, 2026$86.41$86.83$85.87$86.235.92M
Sep 15, 2026$87.17$87.22$85.91$85.955.1M
Sep 14, 2026$87.72$87.97$86.66$87.005.23M
Sep 11, 2026$88.37$88.6548$86.986$87.175.14M
Sep 10, 2026$88.92$89.045$87.67$87.754.84M
Sep 9, 2026$89.05$89.19$88.01$88.344.55M
Sep 8, 2026$88.16$89.335$88.10$88.996.42M
Sep 4, 2026$88.32$88.94$87.65$88.117.18M
Sep 3, 2026$88.59$89.285$88.2091$88.776.02M
Sep 2, 2026$87.99$88.51$87.13$88.315.87M
Sep 1, 2026$88.43$88.78$87.75$88.094.89M
Aug 31, 2026$88.04$88.22$87.20$88.006.62M
Aug 28, 2026$89.37$89.57$87.88$88.256.35M

Latest SO news

The latest Smart Investors Daily articles mentioning SO.

SO research

Overview

Company profile and research snapshot.

Company profile

Southern is one of the largest utilities in the US. The company serves 9 million customers with vertically integrated electric utilities in three states and natural gas distribution utilities in four states. It owns 44 gigawatts of rate-regulated generating capacity, primarily for serving customers in Georgia, Alabama, and Mississippi. Subsidiary Southern Power owns 13 gigawatts of natural gas generation and renewable energy across the US and sells the electricity primarily under long-term contracts.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
Hold
Average target
$97.60
Implied upside
—
Analysts
16
SO recent ratings
DateFirmRatingTarget
Sep 18, 2026Morgan StanleyUnderweight—
Aug 21, 2026Morgan StanleyUnderweight—
Aug 13, 2026Truist SecuritiesHold—
Jul 27, 2026BMO CapitalOutperform—
Jul 23, 2026KeybancUnderweight—
Open full forecast

News briefing

Generated Sep 26, 2026, 5:18 PM

What's Happening With SO? Tech Partnership Offsets Recent Weakness

Southern Company is holding relatively flat today despite a 7% decline over the past four weeks, as investors digest mixed signals between bullish long-term growth catalysts and near-term valuation concerns. The utility is navigating a transition into AI-powered infrastructure while facing analyst skepticism about near-term earnings power.

    Bottom line: Southern Company appears caught between justified optimism about its AI infrastructure partnerships and near-term market skepticism about valuation and execution. Investors should monitor November's earnings release and any additional Big Tech partnership announcements, as the company's ability to capitalize on AI power demand could unlock significant upside from current levels despite recent weakness.

    Yahoo · Sep 24, 2026

    Down 7% in 4 Weeks, Here's Why You Should You Buy the Dip in Southern Co. (SO)

    The heavy selling pressure might have exhausted for Southern Co. (SO) as it is technically in oversold territory now. In addition to this technical measure, strong agreement among Wall Street analysts in revising earnings estimates higher indicates that the stock is ripe for a trend reversal.

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