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NASDAQ · ULTA
Ulta Beauty, Inc.
Consumer Cyclical · Specialty Retail
$517.50
Up+$19.60 (+3.79%)
Updated Aug 31, 2026, 9:24 PM
SID Score
6.3/10
Composite research score
Smart Money
58/100
Neutral
- Market cap
- 26.61B
- P/E ratio
- 22.3
- Dividend yield
- 0.00%
- 52-week range
- $443.60 – $714.97
- Volume
- 1.61M
- Avg. volume
- 632.5K
Price performance
ULTA price history
1M range · 20 trading sessions · Daily adjusted prices
ULTA closed at $517.50 after 20 trading sessions, down 3.16% for the selected period.
- Last close
- $517.50
- Period change
- -3.16%
- Period low
- $493.33
- Period high
- $565.15
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Aug 28, 2026 | $542.00 | $542.54 | $503.0501 | $517.50 | 1.61M |
| Aug 27, 2026 | $536.07 | $543.29 | $526.95 | $540.10 | 1.24M |
| Aug 26, 2026 | $535.21 | $546.51 | $529.025 | $543.19 | 629.65K |
| Aug 25, 2026 | $533.80 | $537.95 | $526.07 | $537.22 | 716.06K |
| Aug 24, 2026 | $528.81 | $540.99 | $526.74 | $538.76 | 612.5K |
| Aug 21, 2026 | $517.61 | $529.66 | $513.59 | $521.46 | 468.44K |
| Aug 20, 2026 | $522.01 | $526.779 | $513.58 | $515.14 | 496.98K |
| Aug 19, 2026 | $520.11 | $542.39 | $517.56 | $527.85 | 646.01K |
| Aug 18, 2026 | $496.75 | $524.799 | $496.75 | $516.74 | 773.19K |
| Aug 17, 2026 | $506.27 | $507.4946 | $493.11 | $493.33 | 556.51K |
| Aug 14, 2026 | $515.48 | $517.525 | $506.9725 | $510.75 | 639.28K |
| Aug 13, 2026 | $531.89 | $534.27 | $512.20 | $515.57 | 758.94K |
| Aug 12, 2026 | $537.99 | $539.74 | $530.62 | $531.89 | 510.75K |
| Aug 11, 2026 | $546.00 | $553.18 | $540.30 | $541.35 | 414.64K |
| Aug 10, 2026 | $560.99 | $561.50 | $545.92 | $548.66 | 727.48K |
| Aug 7, 2026 | $538.85 | $566.73 | $537.915 | $565.15 | 566.4K |
| Aug 6, 2026 | $539.61 | $543.9599 | $536.51 | $538.79 | 358.33K |
| Aug 5, 2026 | $547.13 | $550.77 | $535.29 | $539.47 | 459.33K |
| Aug 4, 2026 | $526.39 | $546.13 | $526.39 | $543.86 | 494.7K |
| Aug 3, 2026 | $519.31 | $535.26 | $516.425 | $534.41 | 977.92K |
Latest ULTA news
The latest Smart Investors Daily articles mentioning ULTA.
Stock researchCompany · Overview
ULTA research
Overview
Company profile and research snapshot.
Company profile
Ulta Beauty is the largest specialized beauty retailer in the US with about 1,500 freestanding stores. The firm offers cosmetics (39% of 2024 sales), fragrances (13%), skin care (23%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for about 4% of its revenue and drive traffic. Outside of the US, Ulta acquired premium beauty retailer Space NK and its 83 stores in the UK and Ireland in 2025, is opening franchised stores in Mexico, and has formed a joint venture to expand into the Middle East. In addition, Ulta collects royalties through its Target partnership (set to end in 2026) and credit card revenue. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Buy
- Average target
- $621.50
- Implied upside
- —
- Analysts
- 33
| Date | Firm | Rating | Target |
|---|---|---|---|
| Aug 28, 2026 | DA Davidson | Buy | — |
| Aug 28, 2026 | Goldman Sachs | Buy | — |
| Aug 28, 2026 | B of A Securities | Buy | — |
| Aug 28, 2026 | Barclays | Overweight | — |
| Aug 28, 2026 | Citigroup | Neutral | — |
News briefing
No generated briefing is available yet.
Benzinga · Aug 28, 2026
UBS Maintains Buy on Ulta Beauty, Lowers Price Target to $710
UBS analyst Michael Lasser maintains Ulta Beauty (NASDAQ:ULTA) with a Buy and lowers the price target from $735 to $710.
Benzinga · Aug 28, 2026
Citigroup Maintains Neutral on Ulta Beauty, Raises Price Target to $580
Citigroup analyst Steven Zaccone maintains Ulta Beauty (NASDAQ:ULTA) with a Neutral and raises the price target from $560 to $580.
Benzinga · Aug 28, 2026
Barclays Maintains Overweight on Ulta Beauty, Lowers Price Target to $645
Barclays analyst Adrienne Yih maintains Ulta Beauty (NASDAQ:ULTA) with a Overweight and lowers the price target from $647 to $645.
AI research layers
Interpretive context generated from the platform’s current data sources.
No results
AI research layers have not been published yet.
