Yahoo · Sep 18, 2026
Ulta Beauty's move to win back shoppers takes a new turn
Ulta Beauty to make new changes to products on shelves.
NASDAQ · ULTA
Ulta Beauty, Inc.
Consumer Cyclical · Specialty Retail
$540.98
Down-$2.75 (-0.51%)
Updated Sep 21, 2026, 7:45 AM
SID Score
6.5/10
Composite research score
Smart Money
58/100
Neutral
- Market cap
- 26.61B
- P/E ratio
- 22.3
- Dividend yield
- 0.00%
- 52-week range
- $443.60 – $714.97
- Volume
- 1.15M
- Avg. volume
- 632.5K
Price performance
ULTA price history
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The latest Smart Investors Daily articles mentioning ULTA.
Stock researchCompany · Overview
ULTA research
Overview
Company profile and research snapshot.
Company profile
Ulta Beauty is the largest specialized beauty retailer in the US with about 1,500 freestanding stores. The firm offers cosmetics (39% of 2024 sales), fragrances (13%), skin care (23%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for about 4% of its revenue and drive traffic. Outside of the US, Ulta acquired premium beauty retailer Space NK and its 83 stores in the UK and Ireland in 2025, is opening franchised stores in Mexico, and has formed a joint venture to expand into the Middle East. In addition, Ulta collects royalties through its Target partnership (set to end in 2026) and credit card revenue. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Buy
- Average target
- $621.50
- Implied upside
- —
- Analysts
- 33
| Date | Firm | Rating | Target |
|---|---|---|---|
| Sep 15, 2026 | Wells Fargo | Equal-Weight | — |
| Sep 14, 2026 | DA Davidson | Buy | — |
| Sep 9, 2026 | BMO Capital | Market Perform | — |
| Aug 28, 2026 | DA Davidson | Buy | — |
| Aug 28, 2026 | Goldman Sachs | Buy | — |
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Yahoo · Sep 18, 2026
Is Ulta Beauty Stock Underperforming the S&P 500?
Lagging behind the S&P 500 Index over the past year, analyst confidence towards Ulta Beauty remains somewhat bullish.
Yahoo · Sep 18, 2026
1 Safe-and-Steady Stock on Our Buy List and 2 Facing Challenges
Low-volatility stocks may offer stability, but that often comes at the cost of slower growth and the upside potential of more dynamic companies.
Yahoo · Sep 17, 2026
Ulta Beauty (ULTA) Stock Looks Fully Valued After Its 41% Five Year Run
Ulta Beauty has seen its share price move around in recent years, and the question now is whether the current US$530.52 level can be supported by the cash the business is expected to generate over time. With the focus back on fundamentals, investors are asking how the stock lines up against an intrinsic value estimate built from its cash flows. Over the past 5 years, Ulta Beauty has delivered a total return of 41.2%, which puts real weight on whether that journey is matched by the value of...
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