NYSE · AAPL
Technology · Consumer Electronics
$337.00
Down-$0.87 (-0.26%)
Updated Sep 18, 2026, 11:24 PM
SID Score
7.2/10
Composite research score
Smart Money
57/100
Neutral
Price performance
1M range · 20 trading sessions · Daily adjusted prices
AAPL closed at $337.00 after 20 trading sessions, up 8.26% for the selected period.
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Sep 17, 2026 | $334.77 | $338.34 | $330.1833 | $337.00 | 36.7M |
| Sep 16, 2026 | $332.53 | $335.48 | $330.70 | $332.41 | 35.98M |
| Sep 15, 2026 | $330.135 | $331.78 | $328.35 | $331.34 | 31.75M |
| Sep 14, 2026 | $334.79 | $335.50 | $331.34 | $333.08 | 39.27M |
| Sep 11, 2026 | $327.45 | $336.22 | $326.30 | $332.27 | 50.72M |
| Sep 10, 2026 | $316.67 | $326.74 | $316.51 | $326.57 | 70.01M |
| Sep 9, 2026 | $315.485 | $319.15 | $309.90 | $315.34 | 65.64M |
| Sep 8, 2026 | $317.10 | $320.70 | $314.90 | $316.22 | 35.48M |
| Sep 4, 2026 | $328.305 | $328.93 | $317.86 | $319.97 | 39.61M |
| Sep 3, 2026 | $324.87 | $330.81 | $324.11 | $328.21 | 37.23M |
| Sep 2, 2026 | $326.865 | $328.40 | $323.53 | $324.96 | 33.78M |
| Sep 1, 2026 | $316.98 | $327.30 | $314.73 | $325.13 | 53.17M |
| Aug 31, 2026 | $319.60 | $321.235 | $312.80 | $316.85 | 41.24M |
| Aug 28, 2026 | $316.845 | $322.37 | $315.4504 | $319.70 | 38.65M |
| Aug 27, 2026 | $310.545 | $315.40 | $309.4001 | $314.58 | 32.42M |
| Aug 26, 2026 | $310.30 | $315.43 | $308.8001 | $313.45 | 34.02M |
| Aug 25, 2026 | $310.79 | $313.59 | $308.21 | $309.90 | 25.87M |
| Aug 24, 2026 | $311.47 | $313.36 | $309.97 | $310.34 | 34.67M |
| Aug 21, 2026 | $312.05 | $312.38 | $307.01 | $309.35 | 46.88M |
| Aug 20, 2026 | $317.455 | $320.28 | $310.65 | $311.30 | 40.96M |
The latest Smart Investors Daily articles mentioning AAPL.
AAPL research
Company profile and research snapshot.
Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone makes up a majority of the firm sales, and Apple's other products like Mac, iPad, and Watch are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, like streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors while working with subcontractors like Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with a majority of sales coming indirectly through partnerships and distribution.
Visit company websiteConsensus and target data currently published for this company.
| Date | Firm | Rating | Target |
|---|---|---|---|
| Sep 17, 2026 | B of A Securities | Buy | — |
| Sep 10, 2026 | TD Cowen | Buy | — |
| Sep 10, 2026 | Rosenblatt | Neutral | — |
| Sep 10, 2026 | B of A Securities | Buy | — |
| Sep 8, 2026 | HSBC | Buy | — |
Generated Sep 18, 2026, 9:00 PM
Apple shares declined 0.26% today amid mixed signals surrounding the iPhone 18 Pro launch, with labor disruptions in Italy offsetting some positive momentum from strong services performance and analyst optimism. The market is digesting conflicting demand signals as the company's new $2,000 foldable device enters the market while traditional iPhone demand shows signs of softening in key regions.
Bottom line: Apple faces a nuanced near-term picture: while services momentum and emerging market strength provide supports, the muted initial demand signals for the flagship iPhone 18 Pro and labor-related headwinds are weighing on sentiment today. Investors should closely monitor actual demand data and wait-time trends over the coming weeks to assess whether the foldable device and services growth can offset any smartphone cycle softness.
Yahoo · Sep 18, 2026
Intel (INTC) and SK Hynix (SKHY) have been among this week's hottest semiconductor stocks as investors react to reports that the companies are exploring partnership opportunities.
Yahoo · Sep 18, 2026
Apple's Italian stores remained open as unions pressed for more hiring, permanent contracts and increased hours for part-time employees
Yahoo · Sep 18, 2026
Apple Inc. (NASDAQ:AAPL) has just released its first foldable phone, the Duo, marking the most significant design change to an iPhone in recent years. The Duo is priced at a steep $1,999 in the United States and features a 7.6-inch inner display; its outer screen is 5.4 inches in size. It is driven by the […]
ChartMill · Sep 18, 2026
Looking for the most active S&P500 stocks in today's session? Join us as we dive into the US markets on Friday and discover the stocks that are dominating the trading activity and setting the pace for the market.
Interpretive context generated from the platform’s current data sources.
Apple Inc. shares closed at $337.00, reflecting a daily gain of 1.24% per SID market data. The stock has demonstrated consistent momentum across multiple timeframes, posting an 8.78% return over the trailing one-month period, an 11.08% gain over three months, and a robust 21.4% advance over the past twelve months. AAPL currently trades well above both key moving averages, with the 50-day moving average at $319.27 and the 200-day moving average at $284.63, confirming a sustained bullish technical posture. The 14-day relative strength index registers at 67.5, approaching but not yet breaching overbought territory. Average daily trading volume stands at approximately 48.3 million shares, according to Massive/Polygon data. Apple's beta of 1.107 indicates slightly elevated volatility relative to the broader market. The company's market capitalization has reached approximately $3.88 trillion, reinforcing its position as the world's most valuable publicly traded company.
Apple Inc. trades at a trailing price-to-earnings ratio of 33.08, reflecting a premium valuation relative to the broader Technology sector, per SID market data. The PEG ratio stands at 5.62, suggesting the current earnings multiple significantly exceeds the company's projected earnings growth rate. According to SEC filings and derived metrics, the price-to-book ratio registers at 44.18, a level consistent with Apple's historically capital-light, high-return business model and aggressive share repurchase program that has substantially reduced book value. The price-to-sales ratio of 10.02 places the stock at the upper end of its historical range. Apple currently offers a modest dividend yield of approximately 0.39%, as the company continues to prioritize share buybacks over dividend growth as its primary capital return mechanism. These valuation metrics collectively indicate the market is pricing in sustained revenue expansion and margin durability for Apple's services and hardware ecosystem.
Apple Inc. carries a composite smart money score of 57 out of 100 with a neutral overall signal, per SID market data. The institutional component scores a perfect 25 out of 25, reflecting overwhelming ownership and continued accumulation by major fund managers as documented in 13F institutional filings. Congressional trading activity also scores notably high at 23.3 out of 25, indicating significant recent transaction activity among members of Congress holding AAPL positions. In contrast, insider activity scores 0 out of 25, with SEC Form 4 filings revealing two insider transactions over the past 90 days — both sales and zero purchases. This pattern of insider selling, while common for large-cap technology executives managing diversified portfolios, provides no bullish signal from corporate officers. Dark pool activity registers a moderate 9.0 out of 25. The divergence between maximum institutional conviction and absent insider buying creates a mixed smart money profile, with institutional demand serving as the primary support factor while insider disposition activity warrants monitoring.
Apple Inc. has delivered four consecutive quarterly earnings beats, according to company earnings reports. In the most recent quarter reported on July 30, 2026, Apple posted earnings per share of $2.02 against analyst estimates of $1.89, representing a positive surprise of $0.13 or approximately 6.9%. The prior quarter ended April 30 produced EPS of $2.01 versus the $1.94 consensus, a $0.07 upside surprise. The strongest outperformance occurred in the fiscal first quarter reported January 29, where actual EPS of $2.84 exceeded the $2.66 estimate by $0.18, a 6.8% beat. An additional report on January 28 showed EPS of $2.84 against the $2.7257 estimate, per analyst estimates. The consistent pattern of beating consensus across all four periods suggests either conservative guidance practices by management or systematic underestimation by the analyst community. Aggregate EPS across the four reported quarters totaled $9.71.
Recent Wall Street coverage of Apple Inc. reflects a predominantly bullish consensus, per SID consensus data. In September 2026, Bank of America Securities reiterated its Buy rating on September 17, followed by TD Cowen also reiterating a Buy rating on September 10. HSBC reiterated its Buy rating on September 8, according to Wall Street analyst reports. The sole non-bullish voice among recent updates came from Rosenblatt, which maintained its Neutral rating on September 10. Bank of America Securities issued two separate reiterations during the period — one on September 17 and one on September 10 — both maintaining Buy recommendations. Notably, none of the five most recent analyst actions represented either upgrades or downgrades; all were reiterations of existing positions. This pattern indicates stable analyst conviction rather than shifting sentiment. With four of five recent ratings at Buy and one at Neutral, the near-term analyst consensus tilts decisively positive, reflecting confidence in Apple's current trajectory and fundamental outlook.
The latest Smart Investors Daily articles mentioning AAPL.
