Yahoo · Oct 30, 2026
What Are Dell Investors Betting On?
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AA
NYSE · AAPL
Apple Inc.
Technology · Consumer Electronics
$344.63
Down-$4.28 (-1.23%)
Updated Oct 31, 2026, 6:04 AM
SID Score
7.2/10
Composite research score
Smart Money
47/100
Neutral
- Market cap
- 3.88T
- P/E ratio
- 33.08
- Dividend yield
- 0.30%
- 52-week range
- $243.42 – $351.73
- Volume
- 68.84M
- Avg. volume
- 48.28M
Price performance · AAPL
AAPL price history
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 30, 2026
AAPL closed at $344.63 after 21 trading sessions, up 3.28% for the selected period.
- Last close
- $344.63
- Period change
- +3.28%
- Period low
- $332.89
- Period high
- $348.91
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 30, 2026 | $346.715 | $349.19 | $334.35 | $344.63 | 68.84M |
| Oct 29, 2026 | $348.00 | $351.43 | $347.30 | $348.91 | 42.58M |
| Oct 28, 2026 | $346.92 | $347.18 | $343.52 | $343.83 | 35.71M |
| Oct 27, 2026 | $343.165 | $347.78 | $342.39 | $347.10 | 39.98M |
| Oct 26, 2026 | $343.92 | $347.09 | $341.03 | $343.91 | 42.74M |
| Oct 23, 2026 | $349.115 | $351.73 | $345.75 | $347.725 | 39.54M |
| Oct 22, 2026 | $344.94 | $348.36 | $342.28 | $348.22 | 46.9M |
| Oct 21, 2026 | $339.36 | $345.25 | $338.83 | $343.99 | 35.61M |
| Oct 20, 2026 | $339.86 | $343.06 | $338.70 | $339.50 | 35.85M |
| Oct 19, 2026 | $340.775 | $346.00 | $340.115 | $342.94 | 34.57M |
| Oct 16, 2026 | $346.085 | $347.82 | $340.46 | $343.46 | 59.95M |
| Oct 15, 2026 | $346.95 | $347.85 | $341.60 | $342.00 | 39.77M |
| Oct 14, 2026 | $344.605 | $347.09 | $341.72 | $342.96 | 50.06M |
| Oct 13, 2026 | $344.665 | $348.1499 | $340.74 | $341.27 | 38.98M |
| Oct 12, 2026 | $338.215 | $342.63 | $337.60 | $340.97 | 25.9M |
| Oct 9, 2026 | $331.695 | $338.61 | $330.70 | $336.64 | 37.88M |
| Oct 8, 2026 | $336.815 | $341.57 | $335.90 | $340.42 | 35.33M |
| Oct 7, 2026 | $336.96 | $338.67 | $332.78 | $336.67 | 34.15M |
| Oct 6, 2026 | $332.28 | $334.38 | $330.62 | $333.63 | 30.45M |
| Oct 5, 2026 | $332.815 | $336.21 | $331.65 | $332.89 | 34.4M |
| Oct 2, 2026 | $333.26 | $334.54 | $330.61 | $333.69 | 33.28M |
Latest AAPL news
The latest Smart Investors Daily articles mentioning AAPL.
Stock researchCompany · Overview
Company
Market Activity
Research & News
AAPL research
Overview
Company profile and research snapshot.
Company profile
Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone makes up a majority of the firm sales, and Apple's other products like Mac, iPad, and Watch are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, like streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors while working with subcontractors like Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with a majority of sales coming indirectly through partnerships and distribution.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Buy
- Average target
- $292.37
- Implied upside
- —
- Analysts
- 26
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 20, 2026 | Loop Capital | Hold | — |
| Oct 20, 2026 | MoffettNathanson | Neutral | — |
| Oct 12, 2026 | JP Morgan | Overweight | — |
| Oct 1, 2026 | Needham | Hold | — |
| Oct 1, 2026 | Morgan Stanley | Overweight | — |
News briefing
Generated Oct 30, 2026, 9:00 PM
Why Is AAPL Down Today?
Apple shares declined 1.23% ($4.28) today amid a broader tech sector selloff and mounting concerns about near-term operational headwinds. The stock is facing pressure from multiple directions: moderating iPhone demand, regulatory fines, margin compression warnings, and cautious guidance for the December quarter.
Bottom line: Apple is navigating a challenging near-term environment characterized by moderating iPhone demand, regulatory headwinds, and sector-wide repricing of tech valuations. While December quarter guidance remains concerning and near-term momentum is negative, the company's long-term growth fundamentals and market position suggest today's 1.23% decline may offer tactical opportunities for investors with a multi-year horizon. Key metrics to monitor: iPhone demand trends, services segment resilience, and guidance revisions in upcoming earnings.
Yahoo · Oct 30, 2026
What to expect from Apple's Q4 earnings this Monday
Apple (AAPL) is set to report its fiscal fourth quarter earnings results this Monday, November 2. Yahoo Finance Tech Editor Dan Howley looks ahead to the figures and metrics investors are most eager to get from the iPhone developer.
Yahoo · Oct 30, 2026
Apple's $1,999 iPhone Duo is already rewarding buyers who wait
Early resale premiums on the iPhone Duo are falling fast in China.
Yahoo · Oct 30, 2026
Apple Is Near a Record. Netflix Is Down More Than Half. I'd Buy Only 1 of Them.
One of these stocks costs under half as much relative to expected earnings. Is the cheaper one the better buy?
AI research layers
Interpretive context generated from the platform’s current data sources.
Apple Inc. Stock Performance
Apple Inc. shares closed at $348.91, reflecting a daily gain of 1.24% per SID market data. Over the trailing twelve months, AAPL has delivered a robust 32.56% return, while the one-month and three-month gains stand at 4.38% and 3.12%, respectively. The stock currently trades above both its 50-day moving average of $331.73 and its 200-day moving average of $295.74, according to Massive/Polygon data, indicating sustained upward momentum across multiple timeframes. The 14-day relative strength index registers at 54.7, positioning the stock in neutral territory and below the commonly cited overbought threshold of 70. Average daily trading volume stands at approximately 48.3 million shares. AAPL carries a beta of 1.107 per SID market data, suggesting modestly higher volatility relative to the broader market. The company's market capitalization currently sits at approximately $3.88 trillion, reinforcing its position as the world's most valuable publicly traded company.
Apple Inc. Valuation Analysis
Apple Inc. currently trades at a price-to-earnings ratio of 33.08, per SID market data, reflecting a premium valuation relative to the broader market. The PEG ratio stands at 5.62, according to SEC filings, indicating that the stock's earnings multiple significantly exceeds its projected earnings growth rate. The price-to-book ratio registers at 44.18, a level characteristic of asset-light technology companies with substantial intangible value and aggressive share buyback programs that have reduced book value over time. Apple's price-to-sales ratio of 10.02 further underscores the premium investors assign to the company's revenue stream. On the income return front, AAPL offers a dividend yield of 0.39%, positioning it as a modest income generator within the Technology sector. These valuation metrics collectively reflect the market's pricing of Apple's brand strength, ecosystem lock-in, and consistent free cash flow generation, though the elevated PEG ratio warrants consideration in the context of forward growth expectations.
Smart Money Activity for AAPL
Apple Inc. carries an aggregate smart money score of 47 out of 100, signaling a neutral composite reading across institutional and insider tracking metrics, per SID market data. The institutional component scores a perfect 25 out of 25, reflecting maximum institutional conviction and broad ownership among large fund managers according to 13F institutional filings. In contrast, the insider activity component scores 0 out of 25, driven by a pronounced sell-side bias. SEC Form 4 filings reveal 20 insider transactions over the past 90 days, with 17 sales compared to just 3 purchases, representing a sell-to-buy ratio of approximately 5.7 to 1. The dark pool activity component registers at 9 out of 25, while congressional trading activity scores 12.6 out of 25, suggesting moderate legislative interest in the stock. The divergence between strong institutional support and persistent insider selling presents a mixed signal, as insiders have consistently reduced their direct holdings despite the stock's upward trajectory over the past year.
Apple Inc. Earnings Outlook
Apple Inc. has exceeded analyst earnings expectations in its two most recently reported quarters, according to company earnings reports. In the quarter ending April 2026, Apple posted earnings per share of $2.01 versus the consensus estimate of $1.94, delivering a positive surprise of $0.07. The July 2026 quarter showed an even stronger beat, with actual EPS of $2.02 against expectations of $1.89, resulting in a $0.13 upside surprise. Looking ahead, analyst estimates compiled by consensus data providers project EPS of $1.98 for both the October 2026 and the subsequent quarter, suggesting expectations for a modest sequential decline from the July quarter's $2.02 result. The consecutive earnings beats reflect Apple's capacity to outperform Wall Street forecasts, though the flattening estimate trajectory for upcoming quarters indicates analysts anticipate a period of earnings stabilization rather than continued acceleration through the fiscal year's second half.
Wall Street Analyst Ratings for AAPL
Recent Wall Street analyst activity on Apple Inc. reflects a mixed but modestly constructive stance, per SID consensus data. On October 20, 2026, Loop Capital downgraded AAPL from Buy to Hold, representing the most notable negative shift in recent coverage according to Wall Street analyst reports. On the same date, MoffettNathanson maintained its Neutral rating, reinforcing a cautious outlook from that firm. Conversely, JP Morgan reiterated its Overweight rating on October 12, 2026, while Morgan Stanley maintained its Overweight call on October 1, 2026, signaling continued bullish conviction from two major bulge-bracket banks. Needham reiterated its Hold rating on October 1, 2026. Of the five most recent analyst actions tracked, two firms hold Overweight positions, while three maintain Hold or Neutral ratings. The Loop Capital downgrade marks a shift in sentiment from one previously bullish firm, though the sustained Overweight ratings from JP Morgan and Morgan Stanley indicate that major institutional research desks continue to view AAPL favorably.
