Yahoo · Oct 10, 2026
T-Mobile closes more retail stores
The company wants subscribers to embrace a change they may not want.
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NYSE · AAPL
Apple Inc.
Technology · Consumer Electronics
$336.64
Down-$3.78 (-1.11%)
Updated Oct 10, 2026, 11:12 PM
SID Score
7.1/10
Composite research score
Smart Money
47/100
Neutral
- Market cap
- 3.88T
- P/E ratio
- 33.08
- Dividend yield
- 0.31%
- 52-week range
- $243.42 – $345.34
- Volume
- 37.88M
- Avg. volume
- 48.28M
Price performance · AAPL
AAPL price history
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 9, 2026
AAPL closed at $336.64 after 21 trading sessions, up 1.32% for the selected period.
- Last close
- $336.64
- Period change
- +1.32%
- Period low
- $329.40
- Period high
- $341.07
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 9, 2026 | $331.695 | $338.61 | $330.70 | $336.64 | 37.88M |
| Oct 8, 2026 | $336.815 | $341.57 | $335.90 | $340.42 | 35.33M |
| Oct 7, 2026 | $336.96 | $338.67 | $332.78 | $336.67 | 34.15M |
| Oct 6, 2026 | $332.28 | $334.38 | $330.62 | $333.63 | 30.45M |
| Oct 5, 2026 | $332.815 | $336.21 | $331.65 | $332.89 | 34.4M |
| Oct 2, 2026 | $333.26 | $334.54 | $330.61 | $333.69 | 33.28M |
| Oct 1, 2026 | $330.00 | $332.4816 | $325.81 | $330.32 | 36.31M |
| Sep 30, 2026 | $330.80 | $339.50 | $330.1401 | $333.02 | 49.99M |
| Sep 29, 2026 | $336.965 | $337.085 | $328.70 | $329.40 | 38.48M |
| Sep 28, 2026 | $340.37 | $342.988 | $338.04 | $338.40 | 32.82M |
| Sep 25, 2026 | $336.04 | $341.67 | $334.53 | $341.07 | 30M |
| Sep 24, 2026 | $336.72 | $338.91 | $334.30 | $335.92 | 24.73M |
| Sep 23, 2026 | $341.075 | $341.80 | $335.50 | $337.02 | 31.66M |
| Sep 22, 2026 | $340.135 | $345.34 | $338.75 | $339.75 | 40.71M |
| Sep 21, 2026 | $335.28 | $339.64 | $333.05 | $338.98 | 35M |
| Sep 18, 2026 | $337.905 | $338.49 | $332.53 | $336.13 | 86.59M |
| Sep 17, 2026 | $334.77 | $338.34 | $330.1833 | $337.00 | 36.7M |
| Sep 16, 2026 | $332.53 | $335.48 | $330.70 | $332.41 | 35.98M |
| Sep 15, 2026 | $330.135 | $331.78 | $328.35 | $331.34 | 31.75M |
| Sep 14, 2026 | $334.79 | $335.50 | $331.34 | $333.08 | 39.27M |
| Sep 11, 2026 | $327.45 | $336.22 | $326.30 | $332.27 | 50.72M |
Latest AAPL news
The latest Smart Investors Daily articles mentioning AAPL.
Stock researchCompany · Overview
Company
Market Activity
Research & News
AAPL research
Overview
Company profile and research snapshot.
Company profile
Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone makes up a majority of the firm sales, and Apple's other products like Mac, iPad, and Watch are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, like streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors while working with subcontractors like Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with a majority of sales coming indirectly through partnerships and distribution.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Buy
- Average target
- $292.37
- Implied upside
- —
- Analysts
- 27
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 1, 2026 | Needham | Hold | — |
| Oct 1, 2026 | Morgan Stanley | Overweight | — |
| Sep 29, 2026 | Morgan Stanley | Overweight | — |
| Sep 23, 2026 | B of A Securities | Buy | — |
| Sep 18, 2026 | Evercore ISI Group | Outperform | — |
News briefing
Generated Oct 10, 2026, 9:00 PM
Why Is AAPL Down Today?
Apple shares declined 1.11% today amid mixed signals about iPhone 18 Pro demand and concerns about the company's AI investment strategy following softer memory costs. While some analysts maintain a constructive view of the product cycle, headline risk around demand softness and internal cost-cutting efforts is weighing on sentiment.
Bottom line: Apple faces a near-term credibility test as it transitions leadership and navigates softer iPhone demand amid restructuring efforts. While the company's massive scale and AI positioning offer long-term upside, investors should monitor Q4 iPhone sales, App Store trends, and any further announcements about workforce reductions as key indicators of whether this weakness is cyclical or structural.
Yahoo · Oct 10, 2026
Like Meta's Muse AI Agents? 4 AI Semiconductor Stocks Set to Benefit From the Rise of AI Agents.
The data center CPU market looks set to explode.
Yahoo · Oct 10, 2026
Tim Cook's Final Apple Earnings Call Showed the Company Made More Quarterly Revenue Than It Booked in All of Fiscal 2011, the Year He Became CEO. What Does That Growth Curve Mean for Apple Under John Ternus?
CEO John Ternus is inheriting a much larger, more concentrated company than Tim Cook did.
Yahoo · Oct 10, 2026
Did Softer iPhone 18 Pro Demand and Memory Costs Just Rewire Apple’s (AAPL) AI Investment Narrative?
In early October 2026, reports indicated Apple asked suppliers to cut October component orders for its new iPhone 18 Pro and Pro Max by at least 15% to 20% amid softer demand and sharply higher memory chip costs linked to AI infrastructure. The move highlights how pressure from elevated component pricing and mixed reception to higher flagship iPhone prices is already influencing Apple’s product planning and shipment timing around the upcoming foldable iPhone Duo. We’ll now examine how...
AI research layers
Interpretive context generated from the platform’s current data sources.
Apple Inc. Stock Performance
Apple Inc. shares closed at $336.64, reflecting a daily gain of 1.24% per SID market data. Over the trailing twelve months, AAPL has delivered a 25.61% return, while the one-month and three-month gains stand at 7.95% and 7.96%, respectively. The stock is currently trading above both its 50-day moving average of $322.32 and its 200-day moving average of $290.96, according to Massive/Polygon data, indicating sustained bullish momentum across multiple timeframes. The 14-day relative strength index registers at 55.1, placing AAPL in neutral territory without immediate overbought or oversold signals. Average daily trading volume stands at approximately 48.3 million shares, underscoring continued high liquidity. Apple's beta of 1.107 indicates the stock exhibits slightly above-market sensitivity to broader index movements. The company's market capitalization currently sits at approximately $3.88 trillion, maintaining its position as one of the world's most valuable publicly traded companies.
Apple Inc. Valuation Analysis
Apple Inc. currently trades at a price-to-earnings ratio of 33.08, per SID market data, positioning the stock at a premium relative to the broader Technology sector. The PEG ratio stands at 5.62, according to SEC filings and consensus growth estimates, suggesting that the current earnings multiple significantly exceeds the company's projected earnings growth rate. Apple's price-to-book ratio registers at 44.18, reflecting the market's substantial premium over the company's reported book value, which is characteristic of asset-light technology businesses with significant intangible value. The price-to-sales ratio of 10.02 further illustrates the premium investors currently assign to each dollar of Apple's revenue. On the income return front, AAPL offers a dividend yield of 0.39%, indicating the company prioritizes capital appreciation and share buybacks over direct shareholder distributions. These valuation metrics collectively indicate that the market continues to price in expectations for sustained long-term growth and margin expansion from Apple's ecosystem.
Smart Money Activity for AAPL
Apple Inc. registers a composite smart money score of 47 out of 100, generating a neutral signal per SID market data. The institutional component scores a perfect 25 out of 25, reflecting robust and sustained institutional ownership and accumulation patterns across major fund holders, according to 13F institutional filings. In contrast, the insider trading component scores 0.0 out of 25, driven by a pronounced sell-side imbalance. SEC Form 4 filings reveal 20 insider transactions over the past 90 days, comprising only 3 purchases against 17 sales, indicating consistent net disposition by company executives and directors. The dark pool activity component registers at 9.1 out of 25, suggesting moderate but not elevated off-exchange trading interest. Congressional trading activity scores 13.0 out of 25, reflecting notable but not extreme legislative trading involvement in AAPL shares. The divergence between strong institutional conviction and persistent insider selling creates a mixed directional signal, warranting continued monitoring of Form 4 disclosures for shifts in insider sentiment.
Apple Inc. Earnings Outlook
Apple Inc. has delivered consecutive positive earnings surprises across its three most recently reported quarters, according to company earnings reports. In the fiscal quarter reported January 29, 2026, Apple posted earnings per share of $2.84 versus an analyst consensus estimate of $2.66, generating a positive surprise of $0.18. The April 30, 2026 quarter saw EPS of $2.01 against estimates of $1.94, a $0.07 beat, while the July 30, 2026 quarter produced $2.02 in EPS versus the $1.89 consensus, representing a $0.13 upside surprise. Looking ahead, analyst estimates project EPS of $1.98 for the quarter scheduled for reporting on October 29, 2026. The consistent pattern of estimate beats across recent quarters demonstrates Apple's ability to outperform Wall Street expectations. The upcoming quarter's estimate reflects continued revenue contributions from Apple's services segment and hardware product cycles, per analyst estimates.
Wall Street Analyst Ratings for AAPL
Wall Street analyst coverage of Apple Inc. reflects a predominantly constructive outlook, per SID consensus data. In the most recent rating actions through October 2026, Morgan Stanley reiterated its Overweight rating on two separate occasions, on September 29 and October 1, signaling sustained conviction in Apple's growth trajectory. Bank of America Securities maintained its Buy rating on September 23, while Evercore ISI Group reaffirmed its Outperform rating on September 18, according to Wall Street analyst reports. The sole neutral stance comes from Needham, which reiterated its Hold rating on October 1, 2026. Notably, none of the five most recent analyst actions involved a downgrade, and all represented reiterations of existing positions rather than initiations or directional changes. This pattern of four out of five analysts maintaining bullish-equivalent ratings — with no downgrades among recent coverage updates — indicates broad institutional analyst confidence in Apple's fundamental positioning and near-term business momentum across its hardware and services segments.
