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NYSE · GOOGL

Alphabet Inc.

Technology · Internet Content & Information

$279.84

Down-$3.98 (-1.40%)

Updated Oct 31, 2026, 5:16 AM

SID Score

5.6/10

Composite research score

Smart Money

44/100

Neutral

Market cap
3.77T
P/E ratio
30.4
Dividend yield
0.30%
52-week range
$272.11 – $408.61
Volume
65.67M
Avg. volume
36.59M

Price performance · GOOGL

GOOGL price history

1M range · 21 trading sessions · Daily adjusted prices

Prices through Oct 30, 2026

GOOGL closed at $279.84 after 21 trading sessions, down 18.53% for the selected period.

Last close
$279.84
Period change
-18.53%
Period low
$279.84
Period high
$353.78
Daily close
View OHLC price history
GOOGL OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 30, 2026$281.115$283.14$276.92$279.8465.67M
Oct 29, 2026$286.875$288.33$280.36$283.82139.74M
Oct 28, 2026$323.765$326.405$322.655$324.8963.11M
Oct 27, 2026$317.00$323.875$316.86$320.5828.63M
Oct 26, 2026$320.89$321.48$316.60$316.8023.99M
Oct 23, 2026$321.145$324.5307$320.18$320.2117.57M
Oct 22, 2026$330.455$331.43$322.00$324.2227.75M
Oct 21, 2026$336.98$337.27$330.38$334.7629.17M
Oct 20, 2026$343.645$344.77$338.36$340.27518.32M
Oct 19, 2026$343.665$346.58$341.85$344.1819.81M
Oct 16, 2026$348.275$350.66$339.0801$340.5928.64M
Oct 15, 2026$344.695$352.15$340.61$349.2221.33M
Oct 14, 2026$355.57$359.40$346.34$347.6428.02M
Oct 13, 2026$356.23$358.58$351.60$353.7823.26M
Oct 12, 2026$351.86$356.50$350.50$352.7219.08M
Oct 9, 2026$351.40$354.70$350.31$351.6617.28M
Oct 8, 2026$353.14$356.83$346.52$348.2923.51M
Oct 7, 2026$346.715$350.80$343.0658$350.5020.91M
Oct 6, 2026$347.37$349.09$344.6805$347.6818.72M
Oct 5, 2026$342.59$348.09$342.40$346.4725.63M
Oct 2, 2026$341.315$345.77$341.16$343.5023.77M

Latest GOOGL news

The latest Smart Investors Daily articles mentioning GOOGL.

GOOGL research

Overview

Company profile and research snapshot.

Company profile

Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform accounts for roughly 10% of Alphabet's revenue. The firm's investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
Buy
Average target
$304.48
Implied upside
—
Analysts
35
GOOGL recent ratings
DateFirmRatingTarget
Oct 29, 2026WedbushOutperform—
Oct 29, 2026BarclaysOverweight—
Oct 29, 2026CitizensMarket Perform—
Oct 29, 2026DA DavidsonNeutral—
Oct 29, 2026Morgan StanleyOverweight—
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News briefing

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AI research layers

Interpretive context generated from the platform’s current data sources.

Alphabet Inc. Stock Performance

Alphabet Inc. shares closed at $283.82, reflecting a daily decline of approximately 1.35% per SID market data. Over the trailing one-month period, GOOGL has dropped 4.7%, while the three-month return shows a loss of 2.63%. On a twelve-month basis, the stock has posted a modest gain of 2.64%, significantly underperforming the broader technology sector. Technically, GOOGL is trading well below both its 50-day moving average of $341.51 and its 200-day moving average of $338.62, indicating sustained downward momentum according to Massive/Polygon data. The 14-day relative strength index stands at 30.8, placing the stock near oversold territory and suggesting selling pressure has been pronounced. Average daily trading volume is approximately 36.6 million shares. Alphabet's market capitalization currently stands at roughly $3.77 trillion, and the stock carries a beta of 1.07, indicating slightly above-market volatility.

Alphabet Inc. Valuation Analysis

Alphabet Inc. currently trades at a price-to-earnings ratio of 30.40, reflecting a premium valuation relative to the broader market, per SID market data. The PEG ratio stands at 3.84, suggesting that the stock's earnings growth rate may not fully justify its current multiple based on standard PEG benchmarks. The price-to-book ratio registers at 9.76, while the price-to-sales ratio sits at 9.89, both elevated figures consistent with Alphabet's dominant position in the technology sector. According to SEC filings, Alphabet has initiated a dividend program yielding approximately 0.27%, a relatively recent development for the company that signals a maturing capital return strategy. With a market capitalization of $3.77 trillion, Alphabet remains one of the most valuable publicly traded companies globally. The combination of a high PE and elevated PEG ratio indicates that investors are pricing in continued robust revenue and earnings expansion from the company's advertising, cloud, and AI segments.

Smart Money Activity for GOOGL

Alphabet Inc. registers a composite smart money score of 44 out of 100 with a neutral overall signal, per SID market data. The institutional component scores a perfect 25 out of 25, indicating overwhelming institutional ownership and continued commitment from major fund managers according to 13F institutional filings. However, the insider trading component scores 0 out of 25, reflecting a bearish tilt in executive transactions. SEC Form 4 filings reveal 20 insider transactions over the past 90 days, with sells outnumbering buys at a ratio of four to one — specifically 16 sell transactions versus just 4 buy transactions. The dark pool activity component scores 9 out of 25, suggesting moderate but not dominant off-exchange trading interest. Congressional trading activity scores 10 out of 25, indicating some legislative interest in the stock. The divergence between strong institutional conviction and persistent insider selling creates a mixed signal, with executives potentially engaging in routine diversification while institutions maintain large long positions in Alphabet.

Alphabet Inc. Earnings Outlook

Alphabet Inc. has demonstrated a strong recent earnings trajectory, with two consecutive quarters of significant positive surprises according to company earnings reports. In the most recent reported quarter, Alphabet posted earnings per share of $9.11 against analyst estimates of $2.87, delivering a substantial beat of $6.24. The prior quarter also exceeded expectations, with actual EPS of $5.11 versus the $2.66 consensus estimate, a positive surprise of $2.45. However, looking further ahead, one reported quarter shows actual EPS of $2.12 against an estimate of $2.99, representing a miss of $0.87, which suggests potential deceleration. The upcoming quarter carries an analyst consensus estimate of $2.87 per share. The pattern of outsized beats followed by a projected normalization in estimates indicates that analysts are recalibrating expectations. Investors are closely monitoring whether Alphabet's AI-driven revenue initiatives and cloud growth can sustain the elevated earnings performance demonstrated in recent quarters.

Wall Street Analyst Ratings for GOOGL

Wall Street analysts maintain a predominantly constructive outlook on Alphabet Inc., per SID consensus data. In the most recent round of ratings issued on October 29, 2026, several major firms reiterated their positive positioning. Wedbush maintained its Outperform rating, while both Barclays and Morgan Stanley reiterated Overweight ratings, signaling continued confidence in the stock's upside potential according to Wall Street analyst reports. DA Davidson maintained a Neutral stance, reflecting a more measured view of Alphabet's risk-reward profile at current levels. Notably, Citizens JMP downgraded Alphabet from Market Outperform to Market Perform, the sole negative action among the five most recent ratings, citing a potential reassessment of growth expectations. The consensus skews bullish, with three of five recent ratings carrying positive designations, one neutral, and one downgrade. With GOOGL trading near oversold levels on its RSI at 30.8 and approximately 17% below its 50-day moving average, several analysts may view the current price as an attractive entry point relative to their target valuations.