Yahoo · Sep 2, 2026
Bath & Body Works rethinks promotional inventory purchases
CEO Daniel Heaf said a reduction in distressed inventory came from “buying our seasonal business correctly.”
NYSE · BBWI
Bath & Body Works, Inc.
Consumer Cyclical · Specialty Retail
$19.51
Down-$0.61 (-3.13%)
Updated Sep 9, 2026, 1:24 AM
SID Score
5.2/10
Composite research score
Smart Money
62/100
Neutral
- Market cap
- 4.21B
- P/E ratio
- 6.04
- Dividend yield
- 4.10%
- 52-week range
- $14.28 – $27.82
- Volume
- 6.48M
- Avg. volume
- 8.07M
Price performance
BBWI price history
1M range · 19 trading sessions · Daily adjusted prices
BBWI closed at $19.51 after 19 trading sessions, up 3.34% for the selected period.
- Last close
- $19.51
- Period change
- +3.34%
- Period low
- $17.58
- Period high
- $20.04
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Sep 4, 2026 | $18.62 | $19.92 | $18.325 | $19.51 | 6.48M |
| Sep 3, 2026 | $18.59 | $18.985 | $18.02 | $18.97 | 5.72M |
| Sep 2, 2026 | $18.41 | $18.97 | $18.39 | $18.53 | 5.26M |
| Sep 1, 2026 | $18.77 | $19.15 | $18.445 | $18.61 | 6.33M |
| Aug 31, 2026 | $19.25 | $19.45 | $18.86 | $19.25 | 5.21M |
| Aug 28, 2026 | $18.75 | $19.93 | $18.70 | $19.22 | 6.77M |
| Aug 27, 2026 | $18.685 | $18.84 | $17.835 | $18.65 | 7.69M |
| Aug 26, 2026 | $18.26 | $19.14 | $17.41 | $18.90 | 16.38M |
| Aug 25, 2026 | $19.16 | $19.16 | $17.43 | $17.58 | 12.23M |
| Aug 24, 2026 | $19.44 | $19.6951 | $18.89 | $19.17 | 6.57M |
| Aug 21, 2026 | $19.54 | $19.655 | $19.23 | $19.45 | 5.55M |
| Aug 20, 2026 | $19.29 | $19.79 | $19.08 | $19.64 | 6.03M |
| Aug 19, 2026 | $20.34 | $20.815 | $19.66 | $19.67 | 6.76M |
| Aug 18, 2026 | $19.55 | $20.26 | $19.15 | $20.04 | 8.47M |
| Aug 17, 2026 | $18.99 | $19.00 | $18.08 | $18.81 | 5.08M |
| Aug 14, 2026 | $19.10 | $19.67 | $18.76 | $19.41 | 6.48M |
| Aug 13, 2026 | $18.32 | $18.795 | $17.93 | $18.63 | 5.24M |
| Aug 12, 2026 | $18.79 | $18.80 | $18.095 | $18.13 | 5.93M |
| Aug 11, 2026 | $19.20 | $19.38 | $18.875 | $18.88 | 5.29M |
Latest BBWI news
The latest Smart Investors Daily articles mentioning BBWI.
Stock researchCompany · Overview
BBWI research
Overview
Company profile and research snapshot.
Company profile
Bath & Body Works is a specialty home fragrance and fragrant body care retailer operating under the Bath & Body Works, C.O. Bigelow, and White Barn brands. The company generates most of its business in North America, with just 5% of sales from international markets in fiscal 2024. For fiscal 2024, 76% of sales stemmed from the brick-and-mortar network (which was composed of more than 1,800 retail stores), similar to 2023 levels, as consumer shopping patterns remained to normal. Future growth is expected from store upgrades, digital and international channels, as well as adjacent category expansions like men's and lip.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Hold
- Average target
- $20.61
- Implied upside
- —
- Analysts
- 21
| Date | Firm | Rating | Target |
|---|---|---|---|
| Aug 27, 2026 | UBS | Neutral | — |
| Aug 27, 2026 | Barclays | Equal-Weight | — |
| Aug 27, 2026 | Baird | Neutral | — |
| Aug 27, 2026 | Morgan Stanley | Equal-Weight | — |
| Aug 27, 2026 | Wells Fargo | Overweight | — |
News briefing
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Yahoo · Aug 29, 2026
Bath & Body Works (BBWI) Returned to Digital Growth but Still Expects Sales to Decline. Can E-Commerce Fix Weak Store Traffic?
Bath & Body Works, Inc. (NYSE:BBWI) returned the North American direct business to growth in Q2 2026, marking the first year-over-year increase since 2021. Direct net sales rose 3% to $275 million, helped by a lower free-shipping threshold and digital improvements. However, total net sales at Bath & Body Works, Inc. (NYSE:BBWI) declined 2.3% to […]
SeekingAlpha · Aug 28, 2026
Bath & Body Works, Inc. (BBWI) Q2 2026 Earnings Call Transcript
Bath & Body Works (BBWI) Q2 2026 earnings recap: sales beat, EPS raised, Consumer First
Yahoo · Aug 28, 2026
Bath & Body Works (BBWI) Unveils Reserve Collection For Home Fragrance
Bath & Body Works (NYSE:BBWI) introduced its new Reserve Collection home fragrance franchise, centered on modern fragrance delivery and elevated design. The Reserve Collection expands the company’s home fragrance lineup with a focus on design led products aimed at style conscious consumers. The launch highlights Bath & Body Works’ effort to align its portfolio with evolving home fragrance preferences and premium aesthetics. This focus on design driven home and personal fragrance is shared...
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