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Smart Investors Daily
PR

NYSE · PRG

PROG Holdings, Inc.

Industrials · Rental & Leasing Services

$29.61

Down-$1.31 (-4.42%)

Updated Oct 28, 2026, 1:45 PM

SID Score

4.8/10

Composite research score

Smart Money

—

Institutional and insider signal

Market cap
1.21B
P/E ratio
7.42
Dividend yield
1.76%
52-week range
$25.80 – $47.73
Volume
1.01M
Avg. volume
450.79K

Price performance · PRG

PRG price history

1M range · 21 trading sessions · Daily adjusted prices

Prices through Oct 27, 2026

PRG closed at $29.61 after 21 trading sessions, down 5.97% for the selected period.

Last close
$29.61
Period change
-5.97%
Period low
$29.48
Period high
$31.83
Daily close
View OHLC price history
PRG OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 27, 2026$29.73$30.07$29.37$29.611.01M
Oct 26, 2026$29.77$30.14$29.26$29.48464.38K
Oct 23, 2026$31.32$31.54$30.09$30.27524.69K
Oct 22, 2026$30.55$31.93$30.535$31.83521.15K
Oct 21, 2026$31.18$31.18$30.24$30.65442.3K
Oct 20, 2026$30.94$31.69$30.70$30.92557.54K
Oct 19, 2026$30.86$31.03$30.33$30.83462.21K
Oct 16, 2026$31.19$31.48$30.81$30.99525.59K
Oct 15, 2026$30.05$31.14$30.05$31.11492.09K
Oct 14, 2026$30.12$30.31$29.35$29.82617.72K
Oct 13, 2026$30.72$31.03$30.33$30.58411.32K
Oct 12, 2026$30.35$30.89$30.12$30.52461.02K
Oct 9, 2026$30.64$31.20$30.16$30.48525.28K
Oct 8, 2026$31.05$31.22$30.0201$30.901.12M
Oct 7, 2026$30.98$30.99$28.85$30.261.88M
Oct 6, 2026$31.32$31.90$30.94$31.28567.21K
Oct 5, 2026$31.00$31.33$30.71$30.90517.11K
Oct 2, 2026$31.42$31.78$30.86$31.00555.84K
Oct 1, 2026$31.10$31.41$30.42$31.15562.05K
Sep 30, 2026$31.74$31.96$30.80$30.92603.19K
Sep 29, 2026$32.00$32.03$31.18$31.49392.14K

Latest PRG news

The latest Smart Investors Daily articles mentioning PRG.

PRG research

Overview

Company profile and research snapshot.

Company profile

PROG Holdings Inc is a financial technology holding company that provides transparent and competitive payment options to consumers. The company has two reportable segments: Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale lease-to-own solutions provider; and Vive Financial (Vive), an omnichannel provider of second-look revolving credit products. The majority of the revenue of the company is earned through the Progressive Leasing segment.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
—
Average target
$31.00
Implied upside
—
Analysts
—
PRG recent ratings
DateFirmRatingTarget
Oct 8, 2026Loop CapitalBuy—
Oct 7, 2026JefferiesBuy—
Jul 30, 2026B. Riley SecuritiesBuy—
Jul 30, 2026KeybancOverweight—
Jul 8, 2026JefferiesBuy—
Open full forecast

News briefing

Generated Oct 28, 2026, 1:17 PM

Why Is PRG Moving Slightly Higher Today?

PROG Holdings edged up 0.44% today as investors digest Q3 earnings anticipation and recent performance headwinds. The modest gain suggests a market in wait-and-see mode ahead of earnings results, with sentiment balanced between concerns about operational pressures and potential recovery catalysts.

    Bottom line: PRG is in a critical juncture as Q3 earnings loom, with today's modest gain reflecting investor uncertainty about the company's ability to navigate current headwinds. Watch for earnings results and forward guidance on consumer demand trends—strong execution could reverse recent pressures, while disappointing results could accelerate declines.

    Yahoo · Oct 26, 2026

    Here’s What Pressured PROG Holdings’ (PRG) Performance

    Investment management company Vulcan Value Partners recently released its third-quarter 2026 investor letter. The letter can be downloaded here. The portfolio reported a strong quarter, with all strategies except Small Cap reporting positive absolute results, with Small Cap down about 1%. In the quarter, the Large Cap Composite (Net) returned 7.4%, the Small Cap Composite (Net) returned […]

    Yahoo · Oct 22, 2026

    Procter & Gamble beats Wall Street expectations as organic sales rise

    Procter & Gamble Co (NYSE:PG, XETRA:PRG) beat analyst estimates for first-quarter revenue and adjusted earnings on Thursday and held its full-year outlook, as organic sales rose 4% across its portfolio. Revenue rose 4% from a year earlier to $23.28 billion, ahead of the $22.79 billion...

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