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Smart Investors Daily
PR

NYSE · PRG

PROG Holdings, Inc.

Industrials · Rental & Leasing Services

$30.90

Up+$0.37 (+1.20%)

Updated Oct 6, 2026, 8:13 PM

SID Score

4.1/10

Composite research score

Smart Money

—

Institutional and insider signal

Market cap
1.21B
P/E ratio
7.42
Dividend yield
1.68%
52-week range
$27.24 – $47.73
Volume
517.11K
Avg. volume
450.79K

Price performance · PRG

PRG price history

1M range · 20 trading sessions · Daily adjusted prices

Prices through Oct 5, 2026

PRG closed at $30.90 after 20 trading sessions, down 18.86% for the selected period.

Last close
$30.90
Period change
-18.86%
Period low
$30.90
Period high
$38.08
Daily close
View OHLC price history
PRG OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 5, 2026$31.00$31.33$30.71$30.90517.11K
Oct 2, 2026$31.42$31.78$30.86$31.00555.84K
Oct 1, 2026$31.10$31.41$30.42$31.15562.05K
Sep 30, 2026$31.74$31.96$30.80$30.92603.19K
Sep 29, 2026$32.00$32.03$31.18$31.49392.14K
Sep 28, 2026$32.08$33.0979$31.3601$31.94475.1K
Sep 25, 2026$32.38$32.82$32.22$32.68522.2K
Sep 24, 2026$32.40$33.18$32.27$32.54886.74K
Sep 23, 2026$33.77$33.87$32.10$32.271.05M
Sep 22, 2026$35.66$35.81$33.79$34.201.1M
Sep 21, 2026$35.95$36.11$34.63$34.86495.45K
Sep 18, 2026$35.70$36.09$35.25$35.481.34M
Sep 17, 2026$36.67$36.75$35.62$35.74546.85K
Sep 16, 2026$36.43$36.66$35.45$35.70583.35K
Sep 15, 2026$37.50$37.50$36.08$36.33885.49K
Sep 14, 2026$37.00$37.56$36.92$37.38533.3K
Sep 11, 2026$37.68$37.68$36.57$36.96510.4K
Sep 10, 2026$37.18$37.945$36.61$37.15750.41K
Sep 9, 2026$37.80$38.12$37.29$37.43560.89K
Sep 8, 2026$38.77$38.83$37.57$38.08554.73K

Latest PRG news

The latest Smart Investors Daily articles mentioning PRG.

PRG research

Overview

Company profile and research snapshot.

Company profile

PROG Holdings Inc is a financial technology holding company that provides transparent and competitive payment options to consumers. The company has two reportable segments: Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale lease-to-own solutions provider; and Vive Financial (Vive), an omnichannel provider of second-look revolving credit products. The majority of the revenue of the company is earned through the Progressive Leasing segment.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
—
Average target
$31.00
Implied upside
—
Analysts
—
PRG recent ratings
DateFirmRatingTarget
Jul 30, 2026B. Riley SecuritiesBuy—
Jul 30, 2026KeybancOverweight—
Jul 8, 2026JefferiesBuy—
Jul 7, 2026TD CowenBuy—
Jul 1, 2026Loop CapitalHold—
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Yahoo · Sep 21, 2026

3 Reasons to Avoid PRG and 1 Stock to Buy Instead

Over the past six months, PROG has been a great trade, beating the S&P 500 by 7.5%. Its stock price has climbed to $35.50, representing a healthy 23.9% increase. This was partly thanks to its solid quarterly results, and the run-up might have investors contemplating their next move.

Yahoo · Sep 17, 2026

3 Value Stocks We Find Risky

The low valuation multiples for value stocks provide a margin of safety that growth stocks rarely offer. However, the challenge lies in determining whether these cheap assets are genuinely undervalued or simply on sale due to their potentially deteriorating business models.

Yahoo · Sep 10, 2026

Breach Inlet Capital Issues Presentation Highlighting that PROG Holdings is a Misunderstood Transformation with Potential Catalysts

CHARLESTON, S.C., September 10, 2026--Breach Inlet Capital Management, LLC ("Breach Inlet Capital" or "we") is a top 10 shareholder of PROG Holdings, Inc. (NYSE: PRG) ("PRG" or the "Company") with ownership of approximately 3.0% of the shares outstanding. Today, we published an investment presentation outlining our view that the Company’s shares are materially undervalued and PRG could spin off its high-growth business to potentially correct the current mispricing.

AI research layers

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