Benzinga · Oct 27, 2026
Morgan Stanley Maintains Equal-Weight on Boston Beer Co, Raises Price Target to $200
Morgan Stanley analyst Eric Serotta maintains Boston Beer Co (NYSE:SAM) with a Equal-Weight and raises the price target from $190 to $200.
SA
NYSE · SAM
Boston Beer Company
Consumer Defensive · Beverages - Alcoholic
$201.48
Down-$1.18 (-0.59%)
Updated Oct 28, 2026, 1:48 AM
SID Score
6.3/10
Composite research score
Smart Money
—
Institutional and insider signal
- Market cap
- 2.22B
- P/E ratio
- 23.47
- Dividend yield
- 0.00%
- 52-week range
- $158.68 – $264.46
- Volume
- 296.6K
- Avg. volume
- 192.13K
Price performance · SAM
SAM price history
1M range · 20 trading sessions · Daily adjusted prices
Prices through Oct 26, 2026
SAM closed at $201.48 after 20 trading sessions, up 24.00% for the selected period.
- Last close
- $201.48
- Period change
- +24.00%
- Period low
- $162.49
- Period high
- $202.28
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 26, 2026 | $202.79 | $202.925 | $195.205 | $201.48 | 296.6K |
| Oct 23, 2026 | $196.13 | $203.90 | $191.435 | $202.28 | 461.06K |
| Oct 22, 2026 | $184.64 | $197.51 | $182.67 | $195.72 | 380.77K |
| Oct 21, 2026 | $181.86 | $184.31 | $181.22 | $181.81 | 203.91K |
| Oct 20, 2026 | $184.14 | $185.46 | $182.00 | $184.20 | 181.05K |
| Oct 19, 2026 | $179.02 | $182.00 | $177.10 | $181.82 | 178.35K |
| Oct 16, 2026 | $180.76 | $182.02 | $179.20 | $180.82 | 165.21K |
| Oct 15, 2026 | $181.50 | $184.73 | $178.225 | $179.20 | 190.06K |
| Oct 14, 2026 | $177.74 | $178.80 | $173.95 | $178.14 | 154.42K |
| Oct 13, 2026 | $177.03 | $179.985 | $175.405 | $177.23 | 202.98K |
| Oct 12, 2026 | $170.74 | $176.39 | $170.3295 | $175.09 | 182.81K |
| Oct 9, 2026 | $170.59 | $171.58 | $168.8801 | $170.51 | 149.51K |
| Oct 8, 2026 | $169.07 | $173.82 | $168.52 | $171.17 | 264.5K |
| Oct 7, 2026 | $169.91 | $173.34 | $167.65 | $168.16 | 196.64K |
| Oct 6, 2026 | $168.38 | $171.11 | $167.55 | $170.37 | 210.48K |
| Oct 5, 2026 | $166.95 | $168.01 | $163.535 | $167.69 | 156.41K |
| Oct 2, 2026 | $167.96 | $167.96 | $164.49 | $167.50 | 132.39K |
| Oct 1, 2026 | $164.78 | $166.715 | $162.00 | $165.89 | 163.94K |
| Sep 30, 2026 | $163.20 | $165.085 | $162.60 | $164.02 | 178.29K |
| Sep 29, 2026 | $163.99 | $165.015 | $161.11 | $162.49 | 235.28K |
Latest SAM news
The latest Smart Investors Daily articles mentioning SAM.
Stock researchCompany · Overview
Company
Market Activity
Research & News
SAM research
Overview
Company profile and research snapshot.
Company profile
Boston Beer is a top player in high-end malt beverages and adjacent categories in the US, with strong positions in craft beer, flavored malt beverages, hard cider, and hard seltzer. The bulk of volume and revenue is concentrated in four brands: Samuel Adams, Angry Orchard, Twisted Tea, and Truly. Beverages are produced using a hybrid model leveraging both in-house capacities and third-party breweries through contract arrangements. While the firm is required to use distributors to reach end markets, including retailers and on-premises operators, it also employs 500 internal sales representatives to educate the market about its products. The firm generates almost all sales in the US.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- —
- Average target
- $232.00
- Implied upside
- —
- Analysts
- —
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 27, 2026 | Morgan Stanley | Equal-Weight | — |
| Oct 26, 2026 | Citigroup | Neutral | — |
| Oct 23, 2026 | UBS | Neutral | — |
| Oct 6, 2026 | RBC Capital | Sector Perform | — |
| Jul 24, 2026 | RBC Capital | Sector Perform | — |
News briefing
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Yahoo · Oct 26, 2026
1 consumer stock with solid fundamentals and 2 we brush off
Consumer staples are considered safe havens in turbulent markets due to their inelastic demand profiles. But they’re also double-edged swords as they often lag in booming conditions, and this pattern has persisted recently. Over the past six months, the industry has recorded a loss of 1%, disappointing since the S&P 500 climbed 6.8%.
Benzinga · Oct 26, 2026
Citigroup Maintains Neutral on Boston Beer Co, Raises Price Target to $197
Citigroup analyst Filippo Falorni maintains Boston Beer Co (NYSE:SAM) with a Neutral and raises the price target from $185 to $197.
SeekingAlpha · Oct 26, 2026
Boston Beer: Margin Expansion Could Drive A Major Rebound In 2027
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