Benzinga · Oct 6, 2026
RBC Capital Maintains Sector Perform on Boston Beer Co, Lowers Price Target to $190
RBC Capital analyst Nik Modi maintains Boston Beer Co (NYSE:SAM) with a Sector Perform and lowers the price target from $210 to $190.
NYSE · SAM
Consumer Defensive · Beverages - Alcoholic
$167.69
Up+$2.68 (+1.60%)
Updated Oct 7, 2026, 1:51 AM
SID Score
4.5/10
Composite research score
Smart Money
—
Institutional and insider signal
Price performance · SAM
1M range · 20 trading sessions · Daily adjusted prices
Prices through Oct 5, 2026
SAM closed at $167.69 after 20 trading sessions, up 3.47% for the selected period.
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 5, 2026 | $166.95 | $168.01 | $163.535 | $167.69 | 156.41K |
| Oct 2, 2026 | $167.96 | $167.96 | $164.49 | $167.50 | 132.39K |
| Oct 1, 2026 | $164.78 | $166.715 | $162.00 | $165.89 | 163.94K |
| Sep 30, 2026 | $163.20 | $165.085 | $162.60 | $164.02 | 178.29K |
| Sep 29, 2026 | $163.99 | $165.015 | $161.11 | $162.49 | 235.28K |
| Sep 28, 2026 | $162.69 | $165.38 | $160.65 | $165.36 | 219.21K |
| Sep 25, 2026 | $165.99 | $168.16 | $160.90 | $163.77 | 191.56K |
| Sep 24, 2026 | $169.73 | $172.4606 | $166.02 | $166.25 | 175.21K |
| Sep 23, 2026 | $168.17 | $168.17 | $164.00 | $167.69 | 175.79K |
| Sep 22, 2026 | $173.96 | $175.58 | $167.02 | $168.25 | 254.17K |
| Sep 21, 2026 | $171.37 | $173.30 | $166.81 | $171.40 | 225.3K |
| Sep 18, 2026 | $170.50 | $173.72 | $167.96 | $171.57 | 1.41M |
| Sep 17, 2026 | $172.66 | $173.675 | $170.0425 | $172.00 | 165.5K |
| Sep 16, 2026 | $171.12 | $172.31 | $169.3868 | $170.25 | 211.41K |
| Sep 15, 2026 | $169.75 | $172.71 | $168.295 | $171.27 | 204.63K |
| Sep 14, 2026 | $174.97 | $176.80 | $170.00 | $171.34 | 199.65K |
| Sep 11, 2026 | $169.40 | $173.62 | $168.2475 | $172.55 | 186.23K |
| Sep 10, 2026 | $163.00 | $173.90 | $161.67 | $169.52 | 346.26K |
| Sep 9, 2026 | $161.11 | $166.22 | $160.04 | $162.33 | 299.67K |
| Sep 8, 2026 | $168.68 | $172.0325 | $160.30 | $162.06 | 330.29K |
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Company profile and research snapshot.
Boston Beer is a top player in high-end malt beverages and adjacent categories in the US, with strong positions in craft beer, flavored malt beverages, hard cider, and hard seltzer. The bulk of volume and revenue is concentrated in four brands: Samuel Adams, Angry Orchard, Twisted Tea, and Truly. Beverages are produced using a hybrid model leveraging both in-house capacities and third-party breweries through contract arrangements. While the firm is required to use distributors to reach end markets, including retailers and on-premises operators, it also employs 500 internal sales representatives to educate the market about its products. The firm generates almost all sales in the US.
Visit company websiteConsensus and target data currently published for this company.
| Date | Firm | Rating | Target |
|---|---|---|---|
| Jul 24, 2026 | RBC Capital | Sector Perform | — |
| Jul 24, 2026 | Roth Capital | Buy | — |
| Jul 24, 2026 | Citigroup | Neutral | — |
| Jul 24, 2026 | Jefferies | Hold | — |
| Jul 16, 2026 | UBS | Neutral | — |
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Benzinga · Oct 6, 2026
RBC Capital analyst Nik Modi maintains Boston Beer Co (NYSE:SAM) with a Sector Perform and lowers the price target from $210 to $190.
Yahoo · Oct 5, 2026
Constellation Brands (STZ) is set to report its earnings on Tuesday, October 6, 2026. The company has a market value of about $19.6 billion. Over the last twelve months, it generated $9.1 billion in revenue and $2.9 billion in operating profit, with net income of $1.7 billion.
Yahoo · Oct 2, 2026
Boston Beer is expanding beyond traditional beer with Sinless Vodka Cocktails and LYTT Electric Coolers, though meaningful volume contributions may take time.
Yahoo · Oct 2, 2026
Nonalcoholic beer is on an upswing, while midsize and craft breweries are feeling the effects of a changing consumer landscape.
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The latest Smart Investors Daily articles mentioning SAM.