Fintel · Oct 23, 2026
SO
NYSE · SOJD
Southern Company (The) Series 2
Utilities · Regulated Electric
$17.42
Down-$0.02 (-0.11%)
Updated Oct 26, 2026, 11:28 PM
SID Score
4.8/10
Composite research score
Smart Money
53/100
Neutral
- Market cap
- 22.53B
- P/E ratio
- 20.94
- Dividend yield
- 8.87%
- 52-week range
- $17.13 – $20.84
- Volume
- 53.35K
- Avg. volume
- 118.06K
Price performance · SOJD
SOJD price history
1M range · 20 trading sessions · Daily adjusted prices
Prices through Oct 23, 2026
SOJD closed at $17.42 after 20 trading sessions, down 0.74% for the selected period.
- Last close
- $17.42
- Period change
- -0.74%
- Period low
- $17.24
- Period high
- $17.95
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 23, 2026 | $17.47 | $17.4999 | $17.3375 | $17.42 | 53.35K |
| Oct 22, 2026 | $17.37 | $17.6499 | $17.30 | $17.40 | 80.61K |
| Oct 21, 2026 | $17.61 | $17.61 | $17.37 | $17.37 | 110.77K |
| Oct 20, 2026 | $17.67 | $17.70 | $17.44 | $17.50 | 80.13K |
| Oct 19, 2026 | $17.62 | $17.845 | $17.51 | $17.59 | 79.97K |
| Oct 16, 2026 | $17.54 | $17.97 | $17.54 | $17.57 | 344.97K |
| Oct 15, 2026 | $17.71 | $17.78 | $17.60 | $17.62 | 121.03K |
| Oct 14, 2026 | $17.46 | $17.66 | $17.46 | $17.51 | 140.99K |
| Oct 13, 2026 | $17.47 | $17.67 | $17.37 | $17.65 | 112.9K |
| Oct 12, 2026 | $17.43 | $17.52 | $17.3399 | $17.44 | 106.49K |
| Oct 9, 2026 | $17.52 | $17.54 | $17.35 | $17.43 | 106.4K |
| Oct 8, 2026 | $17.45 | $17.57 | $17.25 | $17.52 | 167.41K |
| Oct 7, 2026 | $17.51 | $17.6563 | $17.25 | $17.45 | 114.17K |
| Oct 6, 2026 | $17.85 | $17.8767 | $17.69 | $17.69 | 76.63K |
| Oct 5, 2026 | $17.88 | $17.918 | $17.71 | $17.766 | 116.81K |
| Oct 2, 2026 | $18.01 | $18.13 | $17.82 | $17.94 | 146.86K |
| Oct 1, 2026 | $17.29 | $18.01 | $17.1301 | $17.95 | 288.22K |
| Sep 30, 2026 | $17.37 | $17.465 | $17.22 | $17.24 | 253.62K |
| Sep 29, 2026 | $17.63 | $17.63 | $17.36 | $17.44 | 140.58K |
| Sep 28, 2026 | $17.61 | $17.72 | $17.51 | $17.55 | 96.72K |
Latest SOJD news
The latest Smart Investors Daily articles mentioning SOJD.
Stock researchCompany · Overview
Company
Market Activity
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SOJD research
Overview
Company profile and research snapshot.
Company profile
The Southern Co is a holding company, which engages in the generation and sale of electricity. It operates through the following segments: Traditional Electric Operating Companies, Southern Power and Southern Company Gas. The Traditional Electric Operating Companies segment refers to vertically integrated utilities that own generation, transmission and distribution facilities, and supplies electric services in the states of Alabama, Georgia, Florida, and Mississippi. The Southern Power segment constructs, acquires, owns, and manages generation assets such as renewable energy projects and sells electricity in the wholesale market. The Southern Company Gas segment distributes natural gas through natural gas distribution facilities in the states of Illinois, Georgia, Virginia, New Jersey, Florida, Tennessee, and Maryland. The company was founded on November 9, 1945, and is headquartered in Atlanta, GA.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- —
- Average target
- —
- Implied upside
- —
- Analysts
- —
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 22, 2026 | HSBC | Buy | — |
| Oct 21, 2026 | Morgan Stanley | Underweight | — |
| Oct 20, 2026 | Jefferies | Hold | — |
| Oct 16, 2026 | Barclays | Equal-Weight | — |
| Oct 15, 2026 | Truist Securities | Hold | — |
News briefing
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Fintel · Oct 23, 2026
HSBC Initiates Coverage of Southern Company - Corporate Bond at Buy
SeekingAlpha · Aug 11, 2026
3 Strong Reasons To Buy Into Southern Company Right Now (Rating Upgrade)
The Southern Company is upgraded to Buy due to improved fundamentals and an attractive valuation. Learn more about SO stock here.
SeekingAlpha · Jul 31, 2026
The Southern Company (SO) Q2 2026 Earnings Call Transcript
The Southern Company (SO) Q2 2026 Earnings Call July 30, 2026 1:00 PM EDTCompany ParticipantsGreg MacLeod - Director of Investor RelationsChristopher Womack...
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