SeekingAlpha · Aug 11, 2026
3 Strong Reasons To Buy Into Southern Company Right Now (Rating Upgrade)
The Southern Company is upgraded to Buy due to improved fundamentals and an attractive valuation. Learn more about SO stock here.
SO
NYSE · SOJD
Southern Company (The) Series 2
Utilities · Regulated Electric
$18.25
Down-$0.11 (-0.60%)
Updated Sep 1, 2026, 2:11 AM
SID Score
5.3/10
Composite research score
Smart Money
53/100
Neutral
- Market cap
- 22.53B
- P/E ratio
- 20.94
- Dividend yield
- 8.47%
- 52-week range
- $18.15 – $20.84
- Volume
- 90.58K
- Avg. volume
- 118.06K
Price performance
SOJD price history
1M range · 21 trading sessions · Daily adjusted prices
SOJD closed at $18.25 after 21 trading sessions, down 2.98% for the selected period.
- Last close
- $18.25
- Period change
- -2.98%
- Period low
- $18.23
- Period high
- $18.84
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Aug 31, 2026 | $18.30 | $18.45 | $18.11 | $18.25 | 90.58K |
| Aug 28, 2026 | $18.62 | $18.62 | $18.36 | $18.36 | 63.58K |
| Aug 27, 2026 | $18.59 | $18.65 | $18.50 | $18.57 | 67.81K |
| Aug 26, 2026 | $18.57 | $18.62 | $18.47 | $18.54 | 93.98K |
| Aug 25, 2026 | $18.56 | $18.64 | $18.47 | $18.59 | 107.85K |
| Aug 24, 2026 | $18.25 | $18.49 | $18.1801 | $18.48 | 116.81K |
| Aug 21, 2026 | $18.36 | $18.36 | $18.16 | $18.24 | 64.3K |
| Aug 20, 2026 | $18.35 | $18.38 | $18.2492 | $18.29 | 66.43K |
| Aug 19, 2026 | $18.32 | $18.45 | $18.20 | $18.37 | 93.71K |
| Aug 18, 2026 | $18.28 | $18.32 | $18.15 | $18.225 | 79.8K |
| Aug 17, 2026 | $18.48 | $18.49 | $18.27 | $18.27 | 102.03K |
| Aug 14, 2026 | $18.46 | $18.5599 | $18.41 | $18.45 | 63.76K |
| Aug 13, 2026 | $18.50 | $18.56 | $18.46 | $18.48 | 53.13K |
| Aug 12, 2026 | $18.54 | $18.55 | $18.46 | $18.47 | 67.95K |
| Aug 11, 2026 | $18.53 | $18.5575 | $18.48 | $18.52 | 57.02K |
| Aug 10, 2026 | $18.63 | $18.63 | $18.49 | $18.56 | 85.62K |
| Aug 7, 2026 | $18.68 | $18.699 | $18.552 | $18.60 | 41.44K |
| Aug 6, 2026 | $18.78 | $18.78 | $18.57 | $18.59 | 52.69K |
| Aug 5, 2026 | $18.86 | $18.86 | $18.71 | $18.71 | 74.54K |
| Aug 4, 2026 | $18.82 | $18.87 | $18.80 | $18.84 | 73.91K |
| Aug 3, 2026 | $18.7664 | $18.89 | $18.76 | $18.81 | 49.72K |
Latest SOJD news
The latest Smart Investors Daily articles mentioning SOJD.
Stock researchCompany · Overview
SOJD research
Overview
Company profile and research snapshot.
Company profile
The Southern Co is a holding company, which engages in the generation and sale of electricity. It operates through the following segments: Traditional Electric Operating Companies, Southern Power and Southern Company Gas. The Traditional Electric Operating Companies segment refers to vertically integrated utilities that own generation, transmission and distribution facilities, and supplies electric services in the states of Alabama, Georgia, Florida, and Mississippi. The Southern Power segment constructs, acquires, owns, and manages generation assets such as renewable energy projects and sells electricity in the wholesale market. The Southern Company Gas segment distributes natural gas through natural gas distribution facilities in the states of Illinois, Georgia, Virginia, New Jersey, Florida, Tennessee, and Maryland. The company was founded on November 9, 1945, and is headquartered in Atlanta, GA.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- —
- Average target
- —
- Implied upside
- —
- Analysts
- —
| Date | Firm | Rating | Target |
|---|---|---|---|
| Aug 21, 2026 | Morgan Stanley | Underweight | — |
| Aug 13, 2026 | Truist Securities | Hold | — |
| Jul 27, 2026 | BMO Capital | Outperform | — |
| Jul 23, 2026 | Keybanc | Underweight | — |
| Jul 22, 2026 | BMO Capital | Outperform | — |
News briefing
No generated briefing is available yet.
SeekingAlpha · Jul 31, 2026
The Southern Company (SO) Q2 2026 Earnings Call Transcript
The Southern Company (SO) Q2 2026 Earnings Call July 30, 2026 1:00 PM EDTCompany ParticipantsGreg MacLeod - Director of Investor RelationsChristopher Womack...
SeekingAlpha · Jul 31, 2026
The Southern Company 2026 Q2 - Results - Earnings Call Presentation
2026-07-31. The following slide deck was published by The Southern Company in conjunction with their 2026 Q2 earnings call.
Fintel · Jul 24, 2026
Keybanc Downgrades Southern Company - Corporate Bond (SOJD)
AI research layers
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