Yahoo · Aug 31, 2026
Can AmEx Defend its Small-Business Edge Against Agile Fintechs?
American Express is growing its small-business franchise as new expense tools and card perks counter fintech pressure in the middle market.

NYSE · SYF
Financial Services · Financial - Credit Services
$78.62
Down-$1.30 (-1.63%)
Updated Sep 9, 2026, 4:14 AM
SID Score
7.3/10
Composite research score
Smart Money
62/100
Neutral
Price performance
1M range · 20 trading sessions · Daily adjusted prices
SYF closed at $78.62 after 20 trading sessions, up 0.19% for the selected period.
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Sep 8, 2026 | $79.21 | $79.445 | $78.55 | $78.62 | 2.84M |
| Sep 4, 2026 | $79.12 | $80.795 | $78.835 | $79.92 | 2.74M |
| Sep 3, 2026 | $79.57 | $80.31 | $78.83 | $79.85 | 2.08M |
| Sep 2, 2026 | $77.13 | $79.735 | $77.13 | $78.39 | 2.51M |
| Sep 1, 2026 | $76.26 | $78.265 | $76.22 | $76.62 | 3.5M |
| Aug 31, 2026 | $77.40 | $77.69 | $76.795 | $77.08 | 4.49M |
| Aug 28, 2026 | $80.07 | $80.89 | $78.03 | $78.05 | 2.95M |
| Aug 27, 2026 | $79.24 | $80.725 | $79.12 | $79.93 | 3.19M |
| Aug 26, 2026 | $80.67 | $81.24 | $79.59 | $79.78 | 3.93M |
| Aug 25, 2026 | $80.51 | $80.88 | $79.205 | $80.77 | 3.92M |
| Aug 24, 2026 | $79.65 | $81.42 | $79.58 | $80.02 | 3.95M |
| Aug 21, 2026 | $77.55 | $79.64 | $77.48 | $79.47 | 4.86M |
| Aug 20, 2026 | $78.86 | $79.24 | $75.655 | $76.71 | 4.19M |
| Aug 19, 2026 | $80.99 | $81.79 | $79.52 | $79.62 | 2.96M |
| Aug 18, 2026 | $80.57 | $81.63 | $80.37 | $80.58 | 3.03M |
| Aug 17, 2026 | $80.73 | $81.92 | $79.85 | $80.75 | 3.79M |
| Aug 14, 2026 | $80.00 | $81.09 | $79.98 | $81.00 | 2.12M |
| Aug 13, 2026 | $79.87 | $80.50 | $79.13 | $80.08 | 2.55M |
| Aug 12, 2026 | $77.95 | $79.7999 | $77.95 | $79.41 | 2.19M |
| Aug 11, 2026 | $78.11 | $79.40 | $78.04 | $78.47 | 1.96M |
The latest Smart Investors Daily articles mentioning SYF.
SYF research
Company profile and research snapshot.
Synchrony Financial, originally a spinoff of GE Capital's retail financing business, is the largest provider of private-label credit cards in the United States by both outstanding receivables and purchasing volume. Synchrony partners with other firms to market its credit products in their physical stores as well as on their websites and mobile applications. Synchrony operates through three segments: retail card (private-label and co-branded general-purpose credit cards), payment solutions (promotional financing for large ticket purchases), and CareCredit (financing for elective healthcare procedures).
Visit company websiteConsensus and target data currently published for this company.
| Date | Firm | Rating | Target |
|---|---|---|---|
| Aug 25, 2026 | Wolfe Research | Outperform | — |
| Aug 3, 2026 | UBS | Neutral | — |
| Jul 28, 2026 | Evercore ISI Group | Outperform | — |
| Jul 22, 2026 | RBC Capital | Sector Perform | — |
| Jul 22, 2026 | Wells Fargo | Overweight | — |
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Yahoo · Aug 31, 2026
American Express is growing its small-business franchise as new expense tools and card perks counter fintech pressure in the middle market.
ChartMill · Aug 28, 2026
Synchrony Financial (SYF): strong uptrend with tight consolidation, 8/10 technical and 9/10 setup ratings, positioning for a breakout above resistance.
Yahoo · Aug 27, 2026
Consumers are still doing OK, but the people facing material financial strain are really struggling.
Yahoo · Aug 26, 2026
While profitability is essential, it doesn’t guarantee long-term success. Some companies that rest on their margins will lose ground as competition intensifies — as Jeff Bezos said, “Your margin is my opportunity”.
Interpretive context generated from the platform’s current data sources.
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The latest Smart Investors Daily articles mentioning SYF.