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NYSE · WPP

WPP plc

Communication Services · Advertising Agencies

$27.28

Up+$0.12 (+0.44%)

Updated Oct 18, 2026, 7:32 PM

SID Score

6.5/10

Composite research score

Smart Money

56/100

Neutral

Market cap
4.77B
P/E ratio
9.31
Dividend yield
7.47%
52-week range
$14.81 – $27.89
Volume
1.12M
Avg. volume
648.6K

Price performance · WPP

WPP price history

1M range · 20 trading sessions · Daily adjusted prices

Prices through Oct 16, 2026

WPP closed at $27.28 after 20 trading sessions, up 6.35% for the selected period.

Last close
$27.28
Period change
+6.35%
Period low
$24.58
Period high
$27.28
Daily close
View OHLC price history
WPP OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Oct 16, 2026$27.73$27.89$27.21$27.281.12M
Oct 15, 2026$25.98$27.20$25.98$27.16509.68K
Oct 14, 2026$25.72$25.75$25.41$25.57219.24K
Oct 13, 2026$25.93$26.28$25.875$25.93279.44K
Oct 12, 2026$25.21$25.36$24.83$24.87216.25K
Oct 9, 2026$25.31$25.61$25.27$25.38246.62K
Oct 8, 2026$25.37$25.56$24.97$25.48331.33K
Oct 7, 2026$25.22$25.575$24.93$25.43370.24K
Oct 6, 2026$24.87$25.21$24.68$25.03216.03K
Oct 5, 2026$24.50$24.70$24.45$24.58298.77K
Oct 2, 2026$25.24$25.30$24.49$24.67399.91K
Oct 1, 2026$25.89$25.89$25.01$25.22496.69K
Sep 30, 2026$24.77$25.13$24.67$24.72228.03K
Sep 29, 2026$25.46$25.54$25.11$25.26343.76K
Sep 28, 2026$25.38$25.87$25.305$25.57282.99K
Sep 25, 2026$25.85$26.09$25.74$25.99247.12K
Sep 24, 2026$25.46$25.66$24.97$25.27367.45K
Sep 23, 2026$25.29$25.63$24.90$25.12473.55K
Sep 22, 2026$26.34$26.34$25.46$25.71361.25K
Sep 21, 2026$25.68$25.705$25.19$25.65261.66K

Latest WPP news

The latest Smart Investors Daily articles mentioning WPP.

Stock researchCompany · Overview

WPP research

Overview

Company profile and research snapshot.

Company profile

Headquartered in the United Kingdom, WPP is the world's largest ad holding company based on annual revenue. Its services, which include traditional and digital advertising, public relations, and consulting, are provided worldwide, with over 70% of its revenue coming from more developed regions such as North America, the UK, and Western Europe. WPP is the largest media buying entity in the world.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
—
Average target
—
Implied upside
—
Analysts
—
WPP recent ratings
DateFirmRatingTarget
Jun 9, 2026Berenberg BankBuy—
Apr 30, 2026CitigroupNeutral—
Apr 9, 2026CitigroupNeutral—
Jan 12, 2026CitigroupNeutral—
Oct 31, 2025JP Morgan CazenoveNeutral—
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News briefing

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Yahoo · Oct 2, 2026

WPP (LSE:WPP) Stock Sees Modest Fair Value Lift After Analyst Target Revisions

Price targets for WPP have been reset into a tighter band, with recent analyst revisions clustering between 390 GBp and 555 GBp. These moves follow fresh research that weighs WPP's execution risks against its potential to create value, reflected in both higher Buy-rated targets and more cautious Neutral stances. In the sections that follow, you will see how to interpret this evolving analyst narrative and how it might inform your own view on WPP. Stay updated as the Fair Value for WPP shifts...

Yahoo · Sep 29, 2026

Inaugural CXO Summit Set to Bring 500+ Senior Leaders to London

London, 29 September 2026 — BizClik is calling on C-suite executives to secure their place at the inaugural CXO Summit, taking place 7-8 October 2026. With registrations more than doubling in the last week and tickets selling out fast, this two-day event brings together over 500 senior leaders from across industries to explore critical themes including AI transformation, leadership strategy, financial innovation, and workforce evolution. The summit features over 40 sessions across multiple stage

Yahoo · Sep 28, 2026

West Coast tech firm subleases 40K sf in Fulton Market

Horizon3 CEO Snehal Antani with 333 North Green Street (Getty, Horizon3, Google Maps)An artificial intelligence-based cybersecurity tech firm is set to move into brand new office space in the burgeoning Fulton Market area. Horizon3, a company based out of San Francisco, subleased 40,000 square feet at 333 North Green Street from advertising juggernaut WPP, according to a report from Crain’s. The outlet, which cited sourcing familiar with the deal, said that Horizon3 is moving into the 14th floor

AI research layers

Interpretive context generated from the platform’s current data sources.

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