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Smart Investors Daily
Williams-Sonoma, Inc. logo

NYSE · WSM

Williams-Sonoma, Inc.

Consumer Cyclical · Specialty Retail

$224.20

Up+$5.28 (+2.41%)

Updated Sep 21, 2026, 8:36 AM

SID Score

6.0/10

Composite research score

Smart Money

62/100

Neutral

Market cap
23.17B
P/E ratio
20.79
Dividend yield
1.14%
52-week range
$165.51 – $254.89
Volume
2.73M
Avg. volume
1.16M

Price performance

WSM price history

1M range · 19 trading sessions · Daily adjusted prices

WSM closed at $224.20 after 19 trading sessions, down 5.71% for the selected period.

Last close
$224.20
Period change
-5.71%
Period low
$218.20
Period high
$238.40
Daily close
View OHLC price history
WSM OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Sep 18, 2026$220.39$224.43$217.55$224.202.73M
Sep 17, 2026$222.66$224.33$218.35$218.921.15M
Sep 16, 2026$220.56$224.67$216.68$218.201.3M
Sep 15, 2026$229.69$229.69$220.85$221.471.55M
Sep 14, 2026$224.34$229.91$220.5983$229.431.01M
Sep 11, 2026$227.79$228.25$225.455$226.23843.11K
Sep 10, 2026$227.11$227.11$221.145$223.74961.52K
Sep 9, 2026$230.345$230.345$225.57$227.521.26M
Sep 8, 2026$229.24$230.90$225.065$227.831.32M
Sep 4, 2026$221.96$228.30$220.985$227.421.03M
Sep 3, 2026$224.27$224.83$218.60$222.761.18M
Sep 2, 2026$221.42$224.66$220.71$221.721.37M
Sep 1, 2026$224.51$226.00$219.83$222.121.19M
Aug 31, 2026$232.06$232.255$224.16$228.251.79M
Aug 28, 2026$235.67$238.99$231.42$235.09972.39K
Aug 27, 2026$236.45$248.07$233.45$238.401.7M
Aug 26, 2026$224.00$241.86$221.34$237.432.43M
Aug 25, 2026$240.25$240.25$230.63$234.741.46M
Aug 24, 2026$238.74$242.46$237.62$237.771.02M

Latest WSM news

The latest Smart Investors Daily articles mentioning WSM.

Stock researchCompany · Overview

WSM research

Overview

Company profile and research snapshot.

Company profile

With a retail and direct-to-consumer presence, Williams-Sonoma is a player in the $300 billion domestic home category and $450 billion international home market, focused on expanding its exposure in the B2B ($80 billion total addressable market), marketplace, and franchise areas. Namesake Williams-Sonoma (153 stores) offers high-end cooking essentials, while Pottery Barn (183) provides casual home accessories. West Elm (119) is an emerging concept for young professionals, and Rejuvenation (13) offers lighting and house parts. Brand extensions include Pottery Barn Kids and Pottery Barn Teen (45) as well as Mark & Graham and GreenRow. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
—
Average target
$205.75
Implied upside
—
Analysts
—
WSM recent ratings
DateFirmRatingTarget
Sep 9, 2026Evercore ISI GroupIn-Line—
Sep 2, 2026Argus ResearchBuy—
Aug 27, 2026KeybancOverweight—
Aug 27, 2026Morgan StanleyEqual-Weight—
Aug 27, 2026Evercore ISI GroupIn-Line—
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Yahoo · Sep 18, 2026

REJUVENATION OPENS NEW STORE IN DALLAS

PORTLAND, Ore., September 18, 2026--Rejuvenation, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today, the opening of the brand’s new retail store in Dallas, Texas. Located in Inwood Village, the new 7,000-square-foot space will showcase Rejuvenation's signature assortment of lighting, hardware, bath collections, furniture, textiles, mirrors, and one-of-a-kind vintage finds. The new Rejuvenation Dall

Yahoo · Sep 17, 2026

Williams-Sonoma, Inc. declares quarterly cash dividend

SAN FRANCISCO, September 17, 2026--Williams-Sonoma, Inc. (NYSE: WSM) announced today that its Board of Directors has declared a quarterly cash dividend of $0.76 per share of common stock. Each stockholder of record as of the close of business on October 16, 2026 will be paid the cash dividend on November 20, 2026.

Yahoo · Sep 15, 2026

3 Reasons to Sell WSM and 1 Stock to Buy Instead

Since September 2021, the S&P 500 has delivered a total return of 70.6%. But one standout stock has more than doubled the market - over the past five years, Williams-Sonoma has surged 149% to $229.53 per share. Its momentum hasn’t stopped as it’s also gained 25.9% in the last six months thanks to its solid quarterly results, beating the S&P by 11.6%.

Yahoo · Sep 15, 2026

Is Williams Sonoma (WSM) Fairly Valued As Strong Long Term Returns Meet A Softer Month?

Williams-Sonoma (WSM) continues to draw attention after recent trading, with investors weighing its US$229.43 share price against solid profitability figures and multi-year total returns that sharply exceed its shorter term moves. Recent trading hints at mixed momentum for Williams-Sonoma, with a 1-day share price return of 1.41% and a year-to-date share price gain of 22.13%. This comes alongside a 1-month share price decline of 5.03% and a three-year total shareholder return of 233.21% that...

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