Fintel · Aug 29, 2026

NYSE · WSM
Williams-Sonoma, Inc.
Consumer Cyclical · Specialty Retail
$235.09
Down-$6.84 (-2.91%)
Updated Aug 31, 2026, 10:57 PM
SID Score
6.6/10
Composite research score
Smart Money
54/100
Neutral
- Market cap
- 23.17B
- P/E ratio
- 20.79
- Dividend yield
- 1.08%
- 52-week range
- $165.51 – $254.89
- Volume
- 972.39K
- Avg. volume
- 1.16M
Price performance
WSM price history
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Latest WSM news
The latest Smart Investors Daily articles mentioning WSM.
Stock researchCompany · Overview
WSM research
Overview
Company profile and research snapshot.
Company profile
With a retail and direct-to-consumer presence, Williams-Sonoma is a player in the $300 billion domestic home category and $450 billion international home market, focused on expanding its exposure in the B2B ($80 billion total addressable market), marketplace, and franchise areas. Namesake Williams-Sonoma (153 stores) offers high-end cooking essentials, while Pottery Barn (183) provides casual home accessories. West Elm (119) is an emerging concept for young professionals, and Rejuvenation (13) offers lighting and house parts. Brand extensions include Pottery Barn Kids and Pottery Barn Teen (45) as well as Mark & Graham and GreenRow. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- —
- Average target
- $205.75
- Implied upside
- —
- Analysts
- —
| Date | Firm | Rating | Target |
|---|---|---|---|
| Aug 27, 2026 | Keybanc | Overweight | — |
| Aug 27, 2026 | Morgan Stanley | Equal-Weight | — |
| Aug 27, 2026 | Evercore ISI Group | In-Line | — |
| Aug 27, 2026 | Guggenheim | Neutral | — |
| Aug 27, 2026 | RBC Capital | Outperform | — |
News briefing
Generated Aug 31, 2026, 7:15 PM
Why Is WSM Down Today?
Williams-Sonoma shares declined 3.65% today despite a notable analyst price target increase, suggesting broader market headwinds or profit-taking may be overshadowing positive sentiment from the research community. The stock's weakness contrasts with what appears to be improving analyst confidence in the company's valuation prospects.
Bottom line: WSM faces a mixed picture where improving analyst sentiment clashes with today's significant price decline, likely driven by broader market concerns about consumer discretionary spending. Investors should monitor the company's next earnings report and consumer demand indicators closely—the 15% price target increase suggests upside potential, but near-term macro headwinds and technical weakness warrant caution.
Benzinga · Aug 27, 2026
Citigroup Maintains Neutral on Williams-Sonoma, Raises Price Target to $252
Citigroup analyst Steven Zaccone maintains Williams-Sonoma (NYSE:WSM) with a Neutral and raises the price target from $248 to $252.
Benzinga · Aug 27, 2026
Williams-Sonoma's 'Most Difficult' Margin Comparison Is Behind It. Comps Are Accelerating
WSM shares jumped after strong Q2 results. KeyBanc raises PT to $270, Guggenheim reaffirms Neutral rating.
Benzinga · Aug 27, 2026
UBS Maintains Neutral on Williams-Sonoma, Raises Price Target to $247
UBS analyst Michael Lasser maintains Williams-Sonoma (NYSE:WSM) with a Neutral and raises the price target from $190 to $247.
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