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Williams-Sonoma, Inc. logo

NYSE · WSM

Williams-Sonoma, Inc.

Consumer Cyclical · Specialty Retail

$235.09

Down-$6.84 (-2.91%)

Updated Aug 31, 2026, 10:57 PM

SID Score

6.6/10

Composite research score

Smart Money

54/100

Neutral

Market cap
23.17B
P/E ratio
20.79
Dividend yield
1.08%
52-week range
$165.51 – $254.89
Volume
972.39K
Avg. volume
1.16M

Price performance

WSM price history

1M range · 0 trading sessions · Daily adjusted prices

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Latest WSM news

The latest Smart Investors Daily articles mentioning WSM.

WSM research

Overview

Company profile and research snapshot.

Company profile

With a retail and direct-to-consumer presence, Williams-Sonoma is a player in the $300 billion domestic home category and $450 billion international home market, focused on expanding its exposure in the B2B ($80 billion total addressable market), marketplace, and franchise areas. Namesake Williams-Sonoma (153 stores) offers high-end cooking essentials, while Pottery Barn (183) provides casual home accessories. West Elm (119) is an emerging concept for young professionals, and Rejuvenation (13) offers lighting and house parts. Brand extensions include Pottery Barn Kids and Pottery Barn Teen (45) as well as Mark & Graham and GreenRow. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
Average target
$205.75
Implied upside
Analysts
WSM recent ratings
DateFirmRatingTarget
Aug 27, 2026KeybancOverweight
Aug 27, 2026Morgan StanleyEqual-Weight
Aug 27, 2026Evercore ISI GroupIn-Line
Aug 27, 2026GuggenheimNeutral
Aug 27, 2026RBC CapitalOutperform
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News briefing

Generated Aug 31, 2026, 7:15 PM

Why Is WSM Down Today?

Williams-Sonoma shares declined 3.65% today despite a notable analyst price target increase, suggesting broader market headwinds or profit-taking may be overshadowing positive sentiment from the research community. The stock's weakness contrasts with what appears to be improving analyst confidence in the company's valuation prospects.

    Bottom line: WSM faces a mixed picture where improving analyst sentiment clashes with today's significant price decline, likely driven by broader market concerns about consumer discretionary spending. Investors should monitor the company's next earnings report and consumer demand indicators closely—the 15% price target increase suggests upside potential, but near-term macro headwinds and technical weakness warrant caution.

    AI research layers

    Interpretive context generated from the platform’s current data sources.

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