Rating Change
Jefferies analysts reiterated a Hold rating on Booking Holdings Inc. (NASDAQ:BKNG) on July 14, 2026.
Rating Change Jefferies analysts reiterated a Hold rating on Booking Holdings Inc. (NASDAQ:BKNG) on July 14, 2026. Market Context Booking Holdings Inc.

Jefferies analysts reiterated a Hold rating on Booking Holdings Inc. (NASDAQ:BKNG) on July 14, 2026.
Booking Holdings Inc. operates in the Consumer Cyclical sector. The stock currently trades at $175.80 with a market capitalization of $170.2B. The stock has declined 96.4% over the past 52 weeks.
Analyst coverage from Jefferies provides professional research and price targets that many institutional investors reference when making allocation decisions. The consensus of analyst opinions — along with the range of price targets — helps frame market expectations for Booking Holdings Inc..
Analyst ratings and price targets are one input among many for investment decisions. Historical studies show that consensus analyst recommendations have mixed predictive power on their own, but significant changes in consensus — such as multiple upgrades or downgrades in a short period — can be more meaningful signals.
Among the 10 most recent ratings: 7 Buy, 3 Hold, 0 Sell.
| Date | Firm | Rating | Price Target |
|---|---|---|---|
| Jul 14, 2026 | Jefferies | Hold | N/A |
| Jun 30, 2026 | Wells Fargo | Equal-Weight | N/A |
| May 29, 2026 | BTIG | Buy | N/A |
| Apr 30, 2026 | Argus Research | Buy | N/A |
| Apr 29, 2026 | Wells Fargo | Equal-Weight | N/A |
Related Tools: Analyst Ratings Dashboard | View BKNG Stock Page
A Hold rating from Jefferies reflects the analyst's outlook on Booking Holdings Inc. (NASDAQ:BKNG). Analyst ratings are one factor investors consider alongside earnings, valuation, and sector trends.
Browse recent upgrades and downgrades on our Analyst Ratings Dashboard or the BKNG forecast page.
Current market data
NASDAQ · BKNG
$212.06
Down: -$1.28 · -0.60%
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