NASDAQ · AMZN
Consumer Cyclical · Specialty Retail
$267.28
Down-$1.46 (-0.55%)
Updated Aug 13, 2026, 7:22 PM
SID Score
7.5/10
Composite research score
Smart Money
57/100
Neutral
Price performance
1M range · 21 trading sessions · Daily adjusted prices
AMZN closed at $267.28 after 21 trading sessions, up 4.83% for the selected period.
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Aug 12, 2026 | $273.18 | $273.46 | $267.10 | $267.28 | 29.94M |
| Aug 11, 2026 | $278.69 | $278.84 | $271.36 | $272.27 | 31.9M |
| Aug 10, 2026 | $274.01 | $280.14 | $273.6001 | $278.09 | 35.73M |
| Aug 7, 2026 | $272.87 | $278.31 | $272.75 | $274.48 | 33.86M |
| Aug 6, 2026 | $272.765 | $275.48 | $271.061 | $272.26 | 30.67M |
| Aug 5, 2026 | $281.59 | $282.79 | $270.73 | $272.65 | 45.12M |
| Aug 4, 2026 | $276.06 | $281.07 | $275.82 | $277.42 | 69.75M |
| Aug 3, 2026 | $278.29 | $287.20 | $278.00 | $284.02 | 90.83M |
| Jul 31, 2026 | $265.00 | $273.23 | $262.01 | $271.58 | 129.05M |
| Jul 30, 2026 | $233.35 | $239.8236 | $231.06 | $235.50 | 101.84M |
| Jul 29, 2026 | $229.315 | $232.82 | $226.16 | $226.65 | 44.96M |
| Jul 28, 2026 | $232.85 | $233.11 | $228.10 | $230.86 | 44.52M |
| Jul 27, 2026 | $235.665 | $235.89 | $230.99 | $231.39 | 35M |
| Jul 24, 2026 | $234.38 | $234.95 | $231.34 | $232.11 | 35.02M |
| Jul 23, 2026 | $236.26 | $238.3499 | $232.0516 | $233.66 | 47.47M |
| Jul 22, 2026 | $248.265 | $248.45 | $242.45 | $244.85 | 34.11M |
| Jul 21, 2026 | $249.105 | $249.34 | $246.42 | $247.55 | 27.73M |
| Jul 20, 2026 | $248.76 | $252.89 | $248.00 | $249.99 | 32.41M |
| Jul 17, 2026 | $244.46 | $250.24 | $243.59 | $247.23 | 43.57M |
| Jul 16, 2026 | $255.12 | $258.0825 | $248.00 | $249.89 | 45.34M |
| Jul 15, 2026 | $249.75 | $256.48 | $249.75 | $254.96 | 45.24M |
The latest Smart Investors Daily articles mentioning AMZN.
AMZN research
Company profile and research snapshot.
Amazon is the leading online retailer and marketplace for third party sellers. Retail related revenue represents approximately 74% of total, followed by Amazon Web Services (17%), and advertising services (9%). International segments constitute 22% of Amazon's total revenue, led by Germany, the United Kingdom, and Japan.
Visit company websiteConsensus and target data currently published for this company.
| Date | Firm | Rating | Target |
|---|---|---|---|
| Jul 31, 2026 | Cantor Fitzgerald | Overweight | — |
| Jul 31, 2026 | Piper Sandler | Overweight | — |
| Jul 31, 2026 | Truist Securities | Buy | — |
| Jul 31, 2026 | Wedbush | Outperform | — |
| Jul 31, 2026 | Benchmark | Buy | — |
No generated briefing is available yet.
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Vmake AI has rebranded to Vmake Labs, transitioning from solely an AI UGC video generator to a comprehensive social video studio. This evolution aims to assist small businesses, e-commerce sellers, and creators in producing tailored social video content that enhances brand presence and supports sales. Vmake Labs introduces a variety of proven social video styles, allowing users to create engaging content that aligns with current trends and platform requirements. This streamlined approach is...
Interpretive context generated from the platform’s current data sources.
Amazon.com, Inc. shares closed at $267.28, gaining 0.47% in the most recent session, per SID market data. Over the trailing one-month period, AMZN has appreciated 10.09%, while three-month returns stand at a more modest 1.22%. On a one-year basis, the stock has delivered an 18.23% return. From a technical standpoint, AMZN trades above both its 50-day moving average of $247.62 and its 200-day moving average of $235.09, indicating sustained upward momentum according to Massive/Polygon data. The 14-day relative strength index registers at 63.9, positioning the stock in neutral-to-bullish territory without yet reaching overbought levels. Average daily volume stands at approximately 46.7 million shares. The stock carries a beta of 1.385, reflecting higher volatility relative to the broader market. Amazon's market capitalization currently totals approximately $2.25 trillion, maintaining its status among the largest publicly traded companies globally.
Amazon.com currently trades at a price-to-earnings ratio of 28.95, per SID market data, reflecting a premium valuation relative to the broader Consumer Cyclical sector. The company's PEG ratio stands at 26.10, suggesting the current P/E multiple is elevated even when adjusting for expected earnings growth. According to SEC filings, Amazon's price-to-book ratio is 5.47, while the price-to-sales ratio registers at 3.62, indicating investors are paying approximately $3.62 for every dollar of trailing revenue. The company does not pay a dividend, consistent with its longstanding strategy of reinvesting cash flows into operations and growth initiatives. With a market capitalization of $2.25 trillion, Amazon commands a substantial valuation premium driven by its dominant positions in e-commerce, cloud computing through AWS, and expanding advertising and logistics businesses. These multiples reflect the market's pricing of Amazon's diversified revenue streams and margin expansion trajectory.
Amazon.com registers a composite smart money score of 57 out of 100 with a neutral overall signal, per SID market data. Institutional positioning is the strongest component, scoring a perfect 25 out of 25, reflecting robust ownership and accumulation among major fund managers according to 13F institutional filings. Congressional trading activity also scores notably high at 22.6 out of 25, indicating significant buying interest from members of Congress. In contrast, insider activity scores 0.0 out of 25, with SEC Form 4 filings revealing 20 insider transactions over the past 90 days comprising 5 purchases and 15 sales. The three-to-one sell-to-buy ratio among insiders suggests executives and directors have been net disposers of shares during this period. Dark pool activity scores 9.0 out of 25, indicating moderate institutional block trading volume. The divergence between strong institutional and congressional interest versus insider selling creates a mixed signal landscape for AMZN positioning analysis.
Amazon.com has demonstrated a strong earnings trajectory in recent quarters, per company earnings reports. In its most recent quarter reported on July 30, 2026, Amazon posted earnings per share of $5.75, significantly exceeding the consensus analyst estimate of $1.82 by $3.93, representing a surprise of over 215%. The prior quarter reported on April 29 also delivered a substantial beat, with actual EPS of $2.78 versus the $1.64 estimate, a positive surprise of $1.14. However, the quarter reported on February 5 saw a narrow miss, with actual EPS of $1.95 falling slightly below the $1.97 consensus by $0.02. Looking ahead, analyst estimates project EPS of $1.67 for the upcoming quarter ending April 30, 2026. The pattern of accelerating earnings beats suggests expanding profitability, potentially driven by AWS margin improvements and advertising revenue growth, according to analyst estimates tracking these operational segments.
Wall Street maintains a unanimously bullish consensus on Amazon.com, per SID consensus data. In the most recent round of analyst updates dated July 31, 2026, five firms reiterated their positive ratings. Cantor Fitzgerald maintained its Overweight rating, while Piper Sandler also reiterated Overweight coverage. Truist Securities and Benchmark both reaffirmed Buy ratings, and Wedbush maintained its Outperform designation, according to Wall Street analyst reports. Notably, all five reiterations retained their prior positive ratings unchanged, indicating sustained conviction following the company's strong Q1 earnings beat of $5.75 versus the $1.82 estimate. The absence of any downgrades or neutral ratings among recent coverage updates reflects broad institutional confidence in Amazon's growth trajectory across its core business segments. The clustering of five simultaneous reiterations on a single date suggests these updates were issued in direct response to the company's latest quarterly results and forward guidance, reinforcing the positive analyst sentiment surrounding AMZN shares.
The latest Smart Investors Daily articles mentioning AMZN.
