NASDAQ · AMZN
Consumer Cyclical · Specialty Retail
$258.58
Down-$5.14 (-1.99%)
Updated Oct 14, 2026, 6:04 PM
SID Score
7.1/10
Composite research score
Smart Money
39/100
Bearish
Price performance · AMZN
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 13, 2026
AMZN closed at $258.58 after 21 trading sessions, up 4.09% for the selected period.
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 13, 2026 | $259.44 | $262.835 | $258.42 | $258.58 | 25.3M |
| Oct 12, 2026 | $262.50 | $263.70 | $259.27 | $259.53 | 26.58M |
| Oct 9, 2026 | $256.50 | $262.80 | $256.00 | $262.43 | 34.77M |
| Oct 8, 2026 | $259.74 | $259.8599 | $253.78 | $254.06 | 38.65M |
| Oct 7, 2026 | $254.23 | $260.14 | $253.17 | $259.92 | 36.23M |
| Oct 6, 2026 | $253.40 | $256.675 | $251.08 | $256.29 | 34.12M |
| Oct 5, 2026 | $250.19 | $254.5262 | $250.18 | $251.40 | 39.27M |
| Oct 2, 2026 | $251.505 | $253.5577 | $250.02 | $251.52 | 33.43M |
| Oct 1, 2026 | $251.605 | $251.83 | $246.1167 | $248.23 | 33.24M |
| Sep 30, 2026 | $246.79 | $252.44 | $246.08 | $249.15 | 41.91M |
| Sep 29, 2026 | $246.705 | $248.8389 | $245.14 | $246.67 | 33.73M |
| Sep 28, 2026 | $246.625 | $247.7699 | $244.725 | $246.15 | 32.6M |
| Sep 25, 2026 | $248.56 | $250.8775 | $247.18 | $249.67 | 34.26M |
| Sep 24, 2026 | $246.02 | $250.43 | $245.60 | $249.38 | 33.04M |
| Sep 23, 2026 | $253.00 | $253.99 | $247.76 | $249.27 | 44.21M |
| Sep 22, 2026 | $255.11 | $259.00 | $253.78 | $254.98 | 41.98M |
| Sep 21, 2026 | $256.40 | $259.49 | $253.60 | $258.45 | 42.98M |
| Sep 18, 2026 | $252.92 | $255.43 | $251.88 | $253.71 | 52.27M |
| Sep 17, 2026 | $251.065 | $252.73 | $249.24 | $251.19 | 30.44M |
| Sep 16, 2026 | $248.10 | $249.26 | $244.30 | $245.96 | 33.49M |
| Sep 15, 2026 | $252.24 | $253.27 | $247.22 | $248.42 | 36.28M |
The latest Smart Investors Daily articles mentioning AMZN.
Company
Market Activity
Research & News
AMZN research
Company profile and research snapshot.
Amazon is the leading online retailer and marketplace for third party sellers. Retail related revenue represents approximately 74% of total, followed by Amazon Web Services (17%), and advertising services (9%). International segments constitute 22% of Amazon's total revenue, led by Germany, the United Kingdom, and Japan.
Visit company websiteConsensus and target data currently published for this company.
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 12, 2026 | Wells Fargo | Overweight | — |
| Oct 12, 2026 | Cantor Fitzgerald | Overweight | — |
| Oct 6, 2026 | Tigress Financial | Buy | — |
| Oct 5, 2026 | TD Cowen | Buy | — |
| Sep 30, 2026 | Rosenblatt | Buy | — |
Generated Oct 14, 2026, 3:04 PM
Amazon shares declined 1.09% today as the broader tech sector faced headwinds, with multiple reports suggesting caution in the technology space. While no company-specific negative catalysts emerged, the stock appears caught in sector-wide weakness amid concerns about valuation and broader economic pressures.
Bottom line: AMZN's 1.09% decline appears driven by sector-wide tech weakness and valuation concerns rather than company-specific problems, with consumer spending caution adding near-term pressure. Longer-term investors should view this as a potential opportunity to accumulate, given Amazon's strong competitive moat in AWS, e-commerce dominance, and growing AI/robotics initiatives, though monitoring consumer health and tech sector stabilization will be critical.
Yahoo · Oct 14, 2026
Amazon has rewarded patient investors for a decade, but the next five years look nothing like the last, with a $200 billion spending bet that could either cement its dominance or drag returns into bear territory.
Yahoo · Oct 14, 2026
Preply, the #1 global language learning marketplace, today announced two senior leadership appointments as the company strengthens its executive presence in the United States and continues to scale globally.
SeekingAlpha · Oct 14, 2026
Nvidia Corporation is rated a Strong Buy, with robust EPS growth, a next-gen Vera Rubin chip ramp, and an undemanding 14.5x FY28 forward P/E. Click for more.
Yahoo · Oct 14, 2026
Billionaire investor Peter Thiel is betting heavily on two artificial intelligence stocks.
Interpretive context generated from the platform’s current data sources.
Amazon.com, Inc. shares closed at $258.58, posting a daily gain of approximately 0.47% per SID market data. Over the trailing one-month period, AMZN has risen 1.07%, while the three-month return stands at 4.86% and the one-year return reaches 11.36%, according to Massive/Polygon data. The stock currently trades marginally below its 50-day moving average of $258.85, a gap of less than 0.1%, while sitting approximately 8.4% above its 200-day moving average of $238.53. The 14-day relative strength index reads 55.3, placing the stock in neutral territory, neither overbought nor oversold. AMZN carries a beta of 1.385, indicating meaningfully higher volatility relative to the broader market. Average daily trading volume stands at approximately 46.7 million shares, reflecting sustained institutional participation. The company's market capitalization is approximately $2.25 trillion, positioning it among the largest publicly traded companies globally.
Amazon.com currently trades at a price-to-earnings ratio of 28.95, according to SID market data, reflecting a premium valuation consistent with its position as a dominant player in e-commerce and cloud computing. The PEG ratio stands at 26.10, suggesting the stock's earnings growth rate relative to its P/E multiple warrants close scrutiny. Per SEC filings, AMZN's price-to-book ratio is 5.47, while its price-to-sales ratio sits at 3.62, indicating the market assigns significant value above the company's net asset base. Amazon does not pay a dividend, directing capital instead toward reinvestment and expansion initiatives. Classified within the Consumer Cyclical sector, Amazon's valuation metrics reflect investor expectations for continued revenue diversification across AWS, advertising, and retail segments. The $2.25 trillion market capitalization underscores the scale at which the company operates and the growth trajectory investors are pricing into current share levels.
Amazon.com registers a composite smart money score of 39 out of 100, generating a bearish signal per SID market data. The institutional sub-score stands at a perfect 25 out of 25, reflecting robust ownership and continued accumulation among major fund managers according to 13F institutional filings. However, the insider trading sub-score is 0.0 out of 25, the lowest possible reading. SEC Form 4 filings reveal 20 insider transactions over the past 90 days, comprising 6 purchases and 14 sales, indicating a net selling bias among company executives and directors. The dark pool activity sub-score is 9.0 out of 25, suggesting below-average off-exchange buying interest. Congressional trading activity scores 4.8 out of 25, reflecting limited recent positioning by members of Congress. The divergence between strong institutional conviction and persistent insider selling creates a notable tension in the smart money composite, dragging the overall score into bearish territory despite heavyweight institutional support.
Amazon.com has delivered substantial earnings surprises in its two most recent reported quarters, according to company earnings reports. In the quarter reported on April 29, 2026, AMZN posted earnings per share of $2.78 against a consensus estimate of $1.64, representing a positive surprise of $1.14 or approximately 69.5%. The quarter reported on July 30, 2026, saw an even larger beat, with actual EPS of $5.75 versus the $1.82 estimate, a surprise of $3.93 or roughly 215.9%. Looking ahead, analyst estimates project EPS of $1.67 for the quarter reporting on April 30, 2026, and $1.96 for the quarter reporting on October 29, 2026. The pattern of significant upside beats suggests analysts may be systematically underestimating Amazon's earnings power, particularly as AWS margins expand and advertising revenue scales. Investors will monitor whether this trajectory of outsized beats continues in forthcoming reports.
Wall Street consensus on Amazon.com remains firmly bullish, with recent analyst actions uniformly reaffirming positive ratings per SID consensus data. On October 12, 2026, both Wells Fargo and Cantor Fitzgerald reiterated their Overweight ratings on AMZN, signaling continued confidence in the company's growth trajectory. Tigress Financial maintained its Buy rating on October 6, while TD Cowen reiterated a Buy rating on October 5, according to Wall Street analyst reports. Rosenblatt also reaffirmed its Buy rating on September 30. Notably, none of the five most recent analyst actions resulted in a downgrade or a shift to a neutral or negative stance. The unanimous bullish positioning reflects broad confidence in Amazon's diversified revenue streams, including AWS cloud services, third-party marketplace fees, and the rapidly growing advertising business. The absence of any dissenting views among recent coverage updates suggests strong institutional consensus around Amazon's fundamental outlook at current valuation levels.
The latest Smart Investors Daily articles mentioning AMZN.
