NASDAQ · AMZN
Consumer Cyclical · Specialty Retail
$254.92
Up+$0.06 (+0.02%)
Updated Sep 2, 2026, 9:10 PM
SID Score
6.8/10
Composite research score
Smart Money
50/100
Neutral
Price performance
1M range · 21 trading sessions · Daily adjusted prices
AMZN closed at $254.92 after 21 trading sessions, down 8.11% for the selected period.
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Sep 1, 2026 | $254.83 | $255.82 | $251.93 | $254.92 | 31.7M |
| Aug 31, 2026 | $263.825 | $264.36 | $257.12 | $259.77 | 46.09M |
| Aug 28, 2026 | $258.32 | $267.56 | $257.78 | $266.43 | 49.55M |
| Aug 27, 2026 | $259.23 | $259.66 | $255.02 | $256.26 | 35.93M |
| Aug 26, 2026 | $261.275 | $262.05 | $258.24 | $260.28 | 21.53M |
| Aug 25, 2026 | $262.51 | $263.89 | $259.83 | $261.06 | 25.55M |
| Aug 24, 2026 | $259.60 | $263.32 | $259.05 | $262.07 | 28.07M |
| Aug 21, 2026 | $260.74 | $261.09 | $257.035 | $258.63 | 35.72M |
| Aug 20, 2026 | $263.16 | $263.84 | $259.52 | $260.11 | 28.37M |
| Aug 19, 2026 | $260.845 | $266.40 | $258.58 | $265.84 | 35.76M |
| Aug 18, 2026 | $260.63 | $262.18 | $257.73 | $259.45 | 33.17M |
| Aug 17, 2026 | $265.44 | $265.75 | $258.339 | $261.31 | 43.9M |
| Aug 14, 2026 | $264.875 | $265.81 | $262.42 | $262.65 | 27.25M |
| Aug 13, 2026 | $267.235 | $269.58 | $264.705 | $265.13 | 32.17M |
| Aug 12, 2026 | $273.18 | $273.46 | $267.10 | $267.28 | 29.94M |
| Aug 11, 2026 | $278.69 | $278.84 | $271.36 | $272.27 | 31.9M |
| Aug 10, 2026 | $274.01 | $280.14 | $273.6001 | $278.09 | 35.73M |
| Aug 7, 2026 | $272.87 | $278.31 | $272.75 | $274.48 | 33.86M |
| Aug 6, 2026 | $272.765 | $275.48 | $271.061 | $272.26 | 30.67M |
| Aug 5, 2026 | $281.59 | $282.79 | $270.73 | $272.65 | 45.12M |
| Aug 4, 2026 | $276.06 | $281.07 | $275.82 | $277.42 | 69.75M |
The latest Smart Investors Daily articles mentioning AMZN.
AMZN research
Company profile and research snapshot.
Amazon is the leading online retailer and marketplace for third party sellers. Retail related revenue represents approximately 74% of total, followed by Amazon Web Services (17%), and advertising services (9%). International segments constitute 22% of Amazon's total revenue, led by Germany, the United Kingdom, and Japan.
Visit company websiteConsensus and target data currently published for this company.
| Date | Firm | Rating | Target |
|---|---|---|---|
| Jul 31, 2026 | Cantor Fitzgerald | Overweight | — |
| Jul 31, 2026 | Piper Sandler | Overweight | — |
| Jul 31, 2026 | Truist Securities | Buy | — |
| Jul 31, 2026 | Wedbush | Outperform | — |
| Jul 31, 2026 | Benchmark | Buy | — |
Generated Sep 2, 2026, 9:02 PM
Amazon shares remain essentially unchanged with a negligible $0.06 gain, as the e-commerce and cloud giant navigates regulatory scrutiny while the broader market processes mixed signals across the technology and retail sectors. The lack of meaningful price movement suggests investors are adopting a wait-and-see approach amid both headwinds and opportunities.
Bottom line: Amazon's flat trading reflects a temporary equilibrium between regulatory headwinds on the retail side and AWS's continued strength in cloud computing and AI infrastructure. Investors should monitor the DOJ pricing inquiry's progression while remaining focused on AWS growth, advertising momentum, and overall margin expansion—the real drivers of shareholder value for this diversified tech giant.
Yahoo · Sep 2, 2026
Investing.com -- The US Justice Department has expanded its antitrust investigation into the meatpacking industry by requesting information on beef prices from eight major food retailers.
Yahoo · Sep 2, 2026
The programmatic advertising specialist finally got some good news.
Yahoo · Sep 2, 2026
Dutch Bros maintains its 5-6% 2026 comp target, but tougher transaction comparisons, lower pricing and food rollout laps may temper 2H growth.
Yahoo · Sep 2, 2026
Lear Corporation (NYSE: LEA), a global automotive technology leader in Seating and E-Systems, will participate in a fireside chat on September 16, 2026, at the Morgan Stanley 14th Annual Laguna Conference in Dana Point, California.
Interpretive context generated from the platform’s current data sources.
Amazon.com, Inc. shares closed at $254.92, gaining 0.47% in the most recent session, per SID market data. Over the trailing one-month period, AMZN has declined 4.35%, while the three-month return reflects a modest decline of 0.57%. On a twelve-month basis, the stock has appreciated 14.56%, underperforming broader mega-cap technology peers during the same window. Technically, AMZN trades above its 50-day moving average of $251.97 and well above its 200-day moving average of $236.36, according to Massive/Polygon data. However, the 14-day relative strength index registers at 38.1, approaching oversold territory and suggesting recent selling pressure. The stock carries a beta of 1.385, indicating higher volatility relative to the broader market. Average daily trading volume stands at approximately 46.7 million shares, supporting robust liquidity. Amazon's market capitalization currently sits at approximately $2.25 trillion, maintaining its position among the world's largest publicly traded companies.
Amazon.com trades at a price-to-earnings ratio of 28.95, per SID market data, positioning the Consumer Cyclical giant at a premium relative to the broader sector but below historical peak multiples. The PEG ratio stands at 26.10, suggesting the current earnings multiple is elevated relative to near-term growth expectations, according to SEC filings and consensus estimates. AMZN's price-to-book ratio of 5.47 reflects the market's valuation of Amazon's asset base, including its expansive logistics infrastructure and AWS cloud computing segment. The price-to-sales ratio registers at 3.62, a metric notable given Amazon's massive revenue base spanning e-commerce, cloud services, advertising, and subscription businesses. The company does not pay a dividend, directing capital instead toward reinvestment and infrastructure expansion. These valuation metrics collectively indicate that the market continues to price in significant future earnings growth, particularly from higher-margin AWS and advertising revenue streams.
Amazon.com registers a composite smart money score of 50 out of 100, reflecting a neutral overall signal, per SID market data. Institutional positioning scores a perfect 25 out of 25, indicating maximum conviction among large asset managers tracked through 13F institutional filings. Congressional trading activity scores 16.1 out of 25, suggesting notable legislative interest in the stock. Conversely, the insider trading component scores 0.0 out of 25, reflecting a bearish tilt from company executives. According to SEC Form 4 filings, there have been 20 insider transactions over the past 90 days, comprising 4 purchases and 16 sales, yielding a sell-to-buy ratio of 4-to-1. This insider selling pattern is consistent with executive compensation-related dispositions common among mega-cap technology firms. Dark pool activity scores 9.0 out of 25, indicating moderate off-exchange institutional interest. The divergence between strong institutional ownership and elevated insider selling creates a mixed signal for directional conviction among sophisticated market participants.
Amazon.com has demonstrated a strong pattern of earnings outperformance in recent quarters, according to company earnings reports. In the most recent reported quarter, AMZN posted earnings per share of $5.75 against a consensus estimate of $1.82, delivering a substantial positive surprise of $3.93. The prior quarter also showed meaningful outperformance, with actual EPS of $2.78 versus the $1.64 estimate, representing a $1.14 beat. However, the quarter ending early February saw a marginal miss, with actual EPS of $1.95 falling just short of the $1.97 consensus by $0.02. Looking ahead, analysts project EPS of $1.67 for the upcoming reporting period, per analyst estimates. The trajectory of earnings surprises suggests accelerating profitability, likely driven by AWS margin expansion and advertising revenue growth. Amazon's next earnings report is scheduled for April 30, 2026, which will provide critical visibility into the sustainability of recent margin improvements.
Wall Street consensus remains uniformly bullish on Amazon.com, per SID consensus data. In the most recent round of analyst updates dated July 31, 2026, five firms reiterated positive ratings following the company's earnings report. Cantor Fitzgerald maintained its Overweight rating, while Piper Sandler also reiterated an Overweight designation, according to Wall Street analyst reports. Truist Securities and Benchmark both maintained Buy ratings, and Wedbush reiterated its Outperform recommendation. Notably, all five reiterations represented unchanged ratings from prior coverage, indicating sustained conviction rather than upgrades driven by new information. The absence of any downgrades or neutral-to-negative rating changes following the most recent earnings cycle underscores broad analyst confidence in Amazon's fundamental trajectory. With zero Hold or Sell ratings among the latest coverage updates, the consensus reflects strong institutional endorsement. The unanimity across five independent research firms spanning different analytical frameworks provides a consistent directional signal for the stock's forward outlook.
The latest Smart Investors Daily articles mentioning AMZN.
