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Smart Investors Daily
AM

NASDAQ · AMZN

Amazon.com, Inc.

Consumer Cyclical · Specialty Retail

$258.90

Down-$2.71 (-1.04%)

Updated Sep 4, 2026, 3:55 PM

SID Score

7.1/10

Composite research score

Smart Money

50/100

Neutral

Market cap
2.25T
P/E ratio
28.95
Dividend yield
0.00%
52-week range
$196.00 – $287.20
Volume
26.89M
Avg. volume
46.74M

Price performance

AMZN price history

1M range · 21 trading sessions · Daily adjusted prices

AMZN closed at $258.90 after 21 trading sessions, down 4.91% for the selected period.

Last close
$258.90
Period change
-4.91%
Period low
$254.92
Period high
$278.09
Daily close
View OHLC price history
AMZN OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Sep 3, 2026$256.20$259.50$256.00$258.9026.89M
Sep 2, 2026$254.255$256.24$253.40$254.9824.01M
Sep 1, 2026$254.83$255.82$251.93$254.9231.7M
Aug 31, 2026$263.825$264.36$257.12$259.7746.09M
Aug 28, 2026$258.32$267.56$257.78$266.4349.55M
Aug 27, 2026$259.23$259.66$255.02$256.2635.93M
Aug 26, 2026$261.275$262.05$258.24$260.2821.53M
Aug 25, 2026$262.51$263.89$259.83$261.0625.55M
Aug 24, 2026$259.60$263.32$259.05$262.0728.07M
Aug 21, 2026$260.74$261.09$257.035$258.6335.72M
Aug 20, 2026$263.16$263.84$259.52$260.1128.37M
Aug 19, 2026$260.845$266.40$258.58$265.8435.76M
Aug 18, 2026$260.63$262.18$257.73$259.4533.17M
Aug 17, 2026$265.44$265.75$258.339$261.3143.9M
Aug 14, 2026$264.875$265.81$262.42$262.6527.25M
Aug 13, 2026$267.235$269.58$264.705$265.1332.17M
Aug 12, 2026$273.18$273.46$267.10$267.2829.94M
Aug 11, 2026$278.69$278.84$271.36$272.2731.9M
Aug 10, 2026$274.01$280.14$273.6001$278.0935.73M
Aug 7, 2026$272.87$278.31$272.75$274.4833.86M
Aug 6, 2026$272.765$275.48$271.061$272.2630.67M

Latest AMZN news

The latest Smart Investors Daily articles mentioning AMZN.

AMZN research

Overview

Company profile and research snapshot.

Company profile

Amazon is the leading online retailer and marketplace for third party sellers. Retail related revenue represents approximately 74% of total, followed by Amazon Web Services (17%), and advertising services (9%). International segments constitute 22% of Amazon's total revenue, led by Germany, the United Kingdom, and Japan.

Visit company website

Analyst outlook

Consensus and target data currently published for this company.

Consensus
Buy
Average target
$299.73
Implied upside
Analysts
36
AMZN recent ratings
DateFirmRatingTarget
Sep 3, 2026Wells FargoOverweight
Jul 31, 2026Cantor FitzgeraldOverweight
Jul 31, 2026Piper SandlerOverweight
Jul 31, 2026Truist SecuritiesBuy
Jul 31, 2026WedbushOutperform
Open full forecast

News briefing

Generated Sep 4, 2026, 3:02 PM

Why Is AMZN Down Today?

Amazon shares declined 0.98% today as the broader market digests mixed signals about the tech giant's competitive positioning and operational challenges. While AMZN remains a subject of analyst scrutiny and comparison with peers, emerging labor tensions and sector-wide competitive pressures are weighing on sentiment.

    Bottom line: Amazon's 0.98% decline appears driven by sector-wide concerns about tech valuations and emerging labor challenges rather than company-specific deterioration. While the Riverside warehouse strike signals mounting labor cost pressures, the company's strong competitive positioning, AI infrastructure capabilities, and analyst support suggest today's weakness may present a buying opportunity for long-term investors—though labor risks and regulatory scrutiny warrant close monitoring.

    Yahoo · Sep 4, 2026

    VEVOR Steps Offline in Europe at IFA Berlin 2026, with First European Store Planned in France for 2027

    VEVOR, a leading global home improvement brand serving more than 30 million households worldwide, is meeting European consumers in person for the first time at IFA Berlin 2026. The company, which already sells across Europe through its own website and marketplaces including Amazon, MediaMarkt Saturn, Kaufland, ManoMano and eBay, is presenting 20 products at Hall 11.1, Stand 111, from 4 to 8 September. VEVOR also confirmed it plans to open its first European store in France in 2027.

    Yahoo · Sep 4, 2026

    Bixberry Launches, Rewards People to Keep AI Connected to the Real World

    Opening globally in August 2026, Bixberry turns people's idle internet into rewards — helping AI access current, real-world information, with 5,000+ gift cards to choose from, including Amazon and Steam. VILNIUS, Lithuania, Sept. 04, 2026 (GLOBE NEWSWIRE) -- Bixberry has announced the global launch of its network that helps AI systems retrieve fresh, real-world information from the live web. In return for supporting the ecosystem, users earn rewards by sharing their device's idle internet connec

    AI research layers

    Interpretive context generated from the platform’s current data sources.

    Amazon.com Stock Performance

    Amazon.com, Inc. shares closed at $258.90, posting a modest daily gain of 0.47%, per SID market data. Over the trailing one-month period, AMZN has declined 8.09%, though the stock maintains a positive 12.15% return over the past twelve months. The three-month performance shows a marginal gain of 1.98%, reflecting recent consolidation. Technically, the stock trades above both its 50-day moving average of $252.83 and its 200-day moving average of $236.53, suggesting the longer-term uptrend remains intact despite short-term weakness. The 14-day relative strength index registers at 39.9, approaching oversold territory and indicating recent selling pressure. AMZN carries a beta of 1.385, according to Massive/Polygon data, confirming above-average volatility relative to the broader market. Average daily trading volume stands at approximately 46.7 million shares, supporting robust liquidity for the $2.25 trillion market capitalization company.

    Amazon.com Valuation Analysis

    Amazon.com currently trades at a price-to-earnings ratio of 28.95, per SID market data, positioning the Consumer Cyclical giant at a premium relative to the broader market. The PEG ratio stands at 26.10, suggesting the current earnings multiple is elevated when adjusted for expected growth rates. The company's price-to-book ratio of 5.47 reflects the significant premium investors assign to Amazon's asset base, while its price-to-sales ratio of 3.62 captures the market's valuation of the firm's top-line revenue generation. According to SEC filings, Amazon does not pay a dividend, directing capital instead toward reinvestment and growth initiatives. At a market capitalization of approximately $2.25 trillion, Amazon remains among the largest publicly traded companies globally. The valuation metrics collectively indicate that the market continues to price in substantial future earnings expansion from Amazon's diversified business segments, including e-commerce, cloud computing, and advertising.

    Smart Money Activity for AMZN

    Amazon.com's composite smart money score stands at 50 out of 100, reflecting a neutral overall signal, per SID market data. Institutional positioning remains the strongest component, scoring a perfect 25 out of 25, underscoring sustained conviction from major asset managers and fund complexes. Congressional trading activity scores 16.1 out of 25, indicating notable interest from members of Congress. Dark pool activity registers at 9.0 out of 25, suggesting moderate off-exchange institutional block trading. Insider activity scores 0.0 out of 25, the weakest component. According to SEC Form 4 filings, there have been 20 insider transactions over the past 90 days, comprising 4 purchases and 16 sales. The four-to-one ratio of insider sells to buys reflects a pattern where executives and directors have been net sellers of company shares during this period. Per 13F institutional filings, the maximum institutional score indicates that large fund holders continue to maintain or increase positions, contrasting with the insider selling trend and contributing to the neutral composite reading.

    Amazon.com Earnings Outlook

    Amazon.com has demonstrated a strong pattern of earnings outperformance in recent quarters. According to company earnings reports, the most recent quarter delivered earnings per share of $5.75 against a consensus estimate of $1.82, representing a substantial positive surprise of $3.93. The prior quarter also posted a meaningful beat, with actual EPS of $2.78 versus the $1.64 estimate, a positive surprise of $1.14. However, the quarter ending in early February showed a slight miss, with actual EPS of $1.95 falling just below the $1.97 consensus by $0.02. Looking ahead, analyst estimates project EPS of $1.67 for the upcoming reporting period on April 30. The trajectory of earnings surprises suggests accelerating profitability, with the most recent beat exceeding estimates by more than 215%. This earnings momentum reflects Amazon's expanding margins across its AWS cloud division and advertising business, per analyst estimates.

    Wall Street Analyst Ratings for AMZN

    Wall Street consensus on Amazon.com remains uniformly bullish, with all five most recent analyst actions reaffirming positive ratings. According to Wall Street analyst reports, Wells Fargo maintained its Overweight rating on September 3, 2026, following a wave of reiterations on July 31 from multiple firms. Cantor Fitzgerald and Piper Sandler both maintained Overweight ratings, while Truist Securities reiterated its Buy designation and Wedbush reaffirmed its Outperform call. Notably, none of the recent actions involved downgrades or shifts in sentiment, per SID consensus data. The clustering of reiterations around July 31 coincides with Amazon's earnings release, during which the company reported EPS of $5.75, dramatically exceeding estimates. The sustained bullish positioning across diverse firms — including bulge bracket, mid-tier, and boutique research operations — indicates broad institutional confidence in Amazon's fundamental trajectory. No analyst in the recent coverage universe has issued a Hold, Underweight, or Sell recommendation on the stock.