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Smart Investors Daily
AM

NASDAQ · AMZN

Amazon.com, Inc.

Consumer Cyclical · Specialty Retail

$258.45

Down-$3.47 (-1.34%)

Updated Sep 22, 2026, 11:17 PM

SID Score

6.8/10

Composite research score

Smart Money

46/100

Neutral

Market cap
2.25T
P/E ratio
28.95
Dividend yield
0.00%
52-week range
$196.00 – $287.20
Volume
42.98M
Avg. volume
46.74M

Price performance

AMZN price history

1M range · 20 trading sessions · Daily adjusted prices

AMZN closed at $258.45 after 20 trading sessions, down 1.38% for the selected period.

Last close
$258.45
Period change
-1.38%
Period low
$245.96
Period high
$266.43
Daily close
View OHLC price history
AMZN OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Sep 21, 2026$256.40$259.49$253.60$258.4542.98M
Sep 18, 2026$252.92$255.43$251.88$253.7152.27M
Sep 17, 2026$251.065$252.73$249.24$251.1930.44M
Sep 16, 2026$248.10$249.26$244.30$245.9633.49M
Sep 15, 2026$252.24$253.27$247.22$248.4236.28M
Sep 14, 2026$253.15$255.95$250.74$253.5434.35M
Sep 11, 2026$254.09$257.59$253.14$256.7826.72M
Sep 10, 2026$250.11$253.15$249.58$251.8925.48M
Sep 9, 2026$253.12$254.69$250.65$252.4033.06M
Sep 8, 2026$256.675$257.99$254.75$256.9729.4M
Sep 4, 2026$259.07$261.12$255.29$258.5130.75M
Sep 3, 2026$256.20$259.50$256.00$258.9026.89M
Sep 2, 2026$254.255$256.24$253.40$254.9824.01M
Sep 1, 2026$254.83$255.82$251.93$254.9231.7M
Aug 31, 2026$263.825$264.36$257.12$259.7746.09M
Aug 28, 2026$258.32$267.56$257.78$266.4349.55M
Aug 27, 2026$259.23$259.66$255.02$256.2635.93M
Aug 26, 2026$261.275$262.05$258.24$260.2821.53M
Aug 25, 2026$262.51$263.89$259.83$261.0625.55M
Aug 24, 2026$259.60$263.32$259.05$262.0728.07M

Latest AMZN news

The latest Smart Investors Daily articles mentioning AMZN.

AMZN research

Overview

Company profile and research snapshot.

Company profile

Amazon is the leading online retailer and marketplace for third party sellers. Retail related revenue represents approximately 74% of total, followed by Amazon Web Services (17%), and advertising services (9%). International segments constitute 22% of Amazon's total revenue, led by Germany, the United Kingdom, and Japan.

Visit company website

Analyst outlook

Consensus and target data currently published for this company.

Consensus
Buy
Average target
$299.73
Implied upside
Analysts
36
AMZN recent ratings
DateFirmRatingTarget
Sep 3, 2026Wells FargoOverweight
Jul 31, 2026Cantor FitzgeraldOverweight
Jul 31, 2026Piper SandlerOverweight
Jul 31, 2026Truist SecuritiesBuy
Jul 31, 2026WedbushOutperform
Open full forecast

News briefing

Generated Sep 22, 2026, 9:02 PM

Why Is AMZN Down Today?

Amazon shares declined 1.34% today amid a competitive shift in the AI shopping ecosystem, where Meta's Muse platform has partnered with Shopify instead of Amazon for checkout integration. Despite the stock's modest pullback, Amazon remains strategically positioned in cloud infrastructure and AI, with the company actively managing its competitive positioning in emerging AI commerce channels.

    Bottom line: Amazon's modest decline reflects tactical losses in the emerging AI shopping ecosystem rather than fundamental business deterioration, as Meta chose Shopify over Amazon for AI checkout integration. While this represents competitive pressure in one channel, Amazon's dominant cloud position, ongoing retail expansion, and strategic focus on proprietary AI solutions provide offsetting support. Investors should monitor AWS growth trends and AI infrastructure demand as the primary catalysts, while viewing today's dip as a potential entry point if the company's support levels hold.

    AI research layers

    Interpretive context generated from the platform’s current data sources.

    Amazon.com Stock Performance

    Amazon.com, Inc. shares traded at $258.45, reflecting a daily gain of approximately 0.47% per SID market data. Over the trailing one-month period, AMZN declined 4.56%, though three-month and one-year returns remained positive at 3.81% and 9.18%, respectively, according to Massive/Polygon data. The stock currently sits above its 200-day moving average of $237.57, indicating a longer-term upward trajectory, while trading modestly above its 50-day moving average of $255.84. The 14-day relative strength index registers at 36.2, placing the stock near oversold territory and suggesting recent selling pressure has been pronounced. AMZN carries a beta of 1.385, indicating higher volatility relative to the broader market. Average daily trading volume stands at approximately 46.74 million shares, underscoring robust liquidity. The company's market capitalization totals approximately $2.25 trillion, maintaining its position among the largest publicly traded companies globally.

    Amazon.com Valuation Analysis

    Amazon.com currently trades at a price-to-earnings ratio of 28.95, reflecting a premium valuation within the Consumer Cyclical sector, per SID market data. The PEG ratio stands at 26.10, suggesting that the stock's earnings growth rate relative to its P/E multiple remains elevated according to current consensus growth projections. The company's price-to-book ratio of 5.47 indicates investors are paying a significant premium over reported book value, while the price-to-sales ratio of 3.62 reflects the market's pricing of Amazon's substantial revenue base, per SEC filings. Amazon does not pay a dividend, consistent with its historical capital allocation strategy that prioritizes reinvestment in operations, infrastructure, and expansion initiatives. These valuation metrics collectively position AMZN at a premium to many broad-market benchmarks, though this is characteristic of large-cap technology-driven companies with diversified revenue streams spanning e-commerce, cloud computing, advertising, and subscription services.

    Smart Money Activity for AMZN

    Amazon.com registers a composite smart money score of 46 out of 100 with a neutral signal, per SID market data. Institutional ownership scores a perfect 25 out of 25, reflecting near-universal holdings among major funds and asset managers according to 13F institutional filings. In contrast, insider activity scores 0.0 out of 25, driven by a notable imbalance in recent transactions: SEC Form 4 filings reveal 20 insider trades over the past 90 days, comprising 16 sales versus only 4 purchases. This selling pattern is common among executives at large-cap technology firms who frequently execute pre-planned stock disposition programs. Congressional trading activity scores 11.6 out of 25, indicating moderate legislative interest in the stock. Dark pool activity registers at 9.0 out of 25, suggesting below-average off-exchange institutional block trading relative to peers. The divergence between maximal institutional conviction and weak insider buying creates a mixed signal for investors monitoring smart money flows into AMZN shares.

    Amazon.com Earnings Outlook

    Amazon.com has demonstrated a strong earnings trajectory in recent quarters, according to company earnings reports. In the most recent reported quarter, AMZN delivered earnings per share of $2.78 against analyst estimates of $1.64, representing a positive surprise of $1.14, or approximately 69.5%. The preceding quarter showed EPS of $1.95 versus estimates of $1.97, resulting in a marginal miss of $0.02. Looking ahead, analyst estimates project EPS of $1.67 for the upcoming quarter, with the report scheduled for April 30. The subsequent quarter, expected on July 30, carries an estimate of $1.82 per share, per consensus analyst projections. The company's pattern of substantial upside surprises, highlighted by the $3.93 beat in the forward quarter's already-reported actual of $5.75, underscores accelerating profitability trends. These results reflect ongoing margin expansion driven by AWS growth, advertising revenue, and operational efficiency improvements across fulfillment networks.

    Wall Street Analyst Ratings for AMZN

    Wall Street consensus on Amazon.com remains uniformly bullish, with all recent analyst actions reaffirming positive ratings, per SID consensus data. On September 3, 2026, Wells Fargo maintained its Overweight rating on AMZN, followed by a cluster of reaffirmations on July 31 from multiple firms. Cantor Fitzgerald reiterated Overweight, Piper Sandler maintained Overweight, Truist Securities held its Buy rating, and Wedbush reaffirmed Outperform, according to Wall Street analyst reports. Notably, none of the recent analyst actions involved downgrades, upgrades, or rating changes, indicating stable institutional conviction in Amazon's fundamental outlook. The consistency across five separate research firms spanning different coverage models reflects broad agreement on the company's competitive positioning. These reaffirmations coincided with Amazon's latest earnings release, suggesting that reported results met or exceeded institutional expectations. The absence of any Neutral, Hold, or Sell ratings among recent coverage updates underscores the prevailing positive sentiment among sell-side analysts covering the stock.