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Smart Investors Daily
AM

NASDAQ · AMZN

Amazon.com, Inc.

Consumer Cyclical · Specialty Retail

$245.63

Up+$5.16 (+2.10%)

Updated Nov 3, 2026, 9:00 PM

SID Score

6.3/10

Composite research score

Smart Money

39/100

Bearish

Market cap
2.25T
P/E ratio
28.95
Dividend yield
0.00%
52-week range
$196.00 – $287.20
Volume
58.42M
Avg. volume
46.74M

Price performance · AMZN

AMZN price history

1M range · 21 trading sessions · Daily adjusted prices

Prices through Nov 2, 2026

AMZN closed at $245.63 after 21 trading sessions, down 2.30% for the selected period.

Last close
$245.63
Period change
-2.30%
Period low
$240.35
Period high
$262.63
Daily close
View OHLC price history
AMZN OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Nov 2, 2026$243.01$253.81$242.28$245.6358.42M
Oct 30, 2026$232.54$241.55$229.3632$240.35104.89M
Oct 29, 2026$246.95$249.14$241.24$243.7985.23M
Oct 28, 2026$253.00$255.36$251.98$254.6034.92M
Oct 27, 2026$250.425$254.68$248.7101$253.1034.48M
Oct 26, 2026$249.47$250.79$247.23$249.0932.7M
Oct 23, 2026$248.85$250.01$246.4516$248.0025.57M
Oct 22, 2026$258.18$258.41$248.0001$250.3848.81M
Oct 21, 2026$262.71$264.36$259.29$262.3731.21M
Oct 20, 2026$264.075$265.3397$260.42$262.6334.93M
Oct 19, 2026$255.25$263.72$255.22$262.4556.19M
Oct 16, 2026$255.095$255.54$248.60$250.0040.43M
Oct 15, 2026$250.89$255.60$248.65$254.7634.56M
Oct 14, 2026$258.01$259.65$252.66$254.0834.82M
Oct 13, 2026$259.44$262.835$258.42$258.5825.3M
Oct 12, 2026$262.50$263.70$259.27$259.5326.58M
Oct 9, 2026$256.50$262.80$256.00$262.4334.77M
Oct 8, 2026$259.74$259.8599$253.78$254.0638.65M
Oct 7, 2026$254.23$260.14$253.17$259.9236.23M
Oct 6, 2026$253.40$256.675$251.08$256.2934.12M
Oct 5, 2026$250.19$254.5262$250.18$251.4039.27M

Latest AMZN news

The latest Smart Investors Daily articles mentioning AMZN.

AMZN research

Overview

Company profile and research snapshot.

Company profile

Amazon is the leading online retailer and marketplace for third party sellers. Retail related revenue represents approximately 74% of total, followed by Amazon Web Services (17%), and advertising services (9%). International segments constitute 22% of Amazon's total revenue, led by Germany, the United Kingdom, and Japan.

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Analyst outlook

Consensus and target data currently published for this company.

Consensus
Buy
Average target
$299.73
Implied upside
—
Analysts
35
AMZN recent ratings
DateFirmRatingTarget
Oct 30, 2026RBC CapitalOutperform—
Oct 30, 2026Morgan StanleyOverweight—
Oct 30, 2026Wells FargoOverweight—
Oct 30, 2026WedbushOutperform—
Oct 30, 2026TD CowenBuy—
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News briefing

No generated briefing is available yet.

AI research layers

Interpretive context generated from the platform’s current data sources.

Amazon.com Stock Performance

Amazon.com, Inc. shares closed at $245.63, registering a modest daily gain of 0.47%, per SID market data. Despite the session's uptick, AMZN has experienced notable weakness across multiple timeframes, declining 3.17% over the past month and 15.38% over the trailing three months, according to Massive/Polygon data. The stock's one-year return stands at negative 2.84%, underperforming the broader market. Technically, AMZN trades below its 50-day moving average of $254.28 but remains above its 200-day moving average of $241.39, placing the stock in a near-term downtrend while maintaining longer-term support. The 14-day relative strength index reads 33.7, approaching oversold territory below the conventional 30 threshold. Average daily volume stands at approximately 46.7 million shares. The stock carries a beta of 1.385, indicating meaningfully higher volatility relative to the broader market, consistent with its recent amplified price swings.

Amazon.com Valuation Analysis

Amazon.com carries a market capitalization of approximately $2.25 trillion, maintaining its position among the world's most valuable companies, per SID market data. The stock trades at a price-to-earnings ratio of 28.95, which remains elevated relative to the broader Consumer Cyclical sector but has compressed from historical highs alongside the recent price decline. The PEG ratio of 26.10 suggests that the current valuation is steep when adjusted for earnings growth expectations, according to SEC filings. AMZN's price-to-book ratio stands at 5.47, while its price-to-sales ratio is 3.62, reflecting the market's premium pricing of the company's diversified revenue streams across e-commerce, cloud computing, and advertising. The company does not pay a dividend, directing capital instead toward reinvestment and operational expansion. These valuation multiples indicate that investors continue to price in significant future growth despite the stock's recent pullback from higher levels.

Smart Money Activity for AMZN

Smart money indicators for Amazon.com currently reflect a bearish composite signal, with a smart money score of 39 out of 100, per SID market data. Institutional ownership sentiment scores a perfect 25 out of 25, indicating strong continued commitment from major fund managers according to 13F institutional filings. However, insider activity paints a contrasting picture, scoring 0 out of 25. SEC Form 4 filings reveal 20 insider transactions over the past 90 days, comprising 6 purchases and 14 sales, reflecting a net selling bias among corporate officers and directors. Dark pool activity registers a moderate score of 9 out of 25, suggesting below-average accumulation through off-exchange venues. Congressional trading activity scores 4.8 out of 25, indicating minimal notable positioning by members of Congress. The divergence between robust institutional conviction and persistent insider selling represents a notable tension within the smart money framework, contributing to the overall bearish composite reading.

Amazon.com Earnings Outlook

Amazon.com has delivered a mixed but predominantly strong earnings track record over recent quarters, according to company earnings reports. In the most recent reported quarter, AMZN posted earnings per share of $1.89 against analyst estimates of $1.97, resulting in a negative surprise of $0.08, marking a rare miss. This followed a standout quarter in which the company reported EPS of $5.75, dramatically exceeding the consensus estimate of $1.82 by $3.93, representing a surprise of over 215%. The prior quarter saw EPS of $2.78 versus estimates of $1.64, delivering a positive surprise of $1.14. Analysts currently estimate EPS of $1.67 for the upcoming reporting period, per analyst estimates. The next earnings release is scheduled for April 30. The pattern of outsized beats followed by a modest miss may reflect normalization of growth rates, and investors will closely monitor whether the company resumes its trend of exceeding expectations.

Wall Street Analyst Ratings for AMZN

Wall Street analysts maintain unanimously bullish coverage on Amazon.com, with all five most recent ratings reaffirming positive outlooks, per Wall Street analyst reports. On October 30, RBC Capital reiterated its Outperform rating, while Morgan Stanley and Wells Fargo both maintained Overweight designations, according to SID consensus data. Wedbush simultaneously reiterated its Outperform rating, and TD Cowen upheld its Buy recommendation. Notably, none of these analysts altered their prior ratings, reflecting sustained conviction despite AMZN's 15.38% decline over the trailing three months and the stock's recent earnings miss. The consistency of bullish sentiment across five major investment banks suggests that institutional research teams view the current pullback as a potential entry opportunity rather than a fundamental deterioration. With the stock trading at $245.63 and the RSI nearing oversold levels at 33.7, the unanimous positive analyst consensus contrasts with the bearish smart money composite score, creating a notable divergence in market signals.