Yahoo · Oct 7, 2026
Disney Confirms That Disney+ Will Stream The 2027 Super Bowl
Today, Disney confirmed that Disney+ will be the streaming host for the 2027 Super Bowl. Bloomberg's Geetha Ranganathan says that this is necessarily a surprise.
NASDAQ · DIS
The Walt Disney Company
Communication Services · Entertainment
$104.03
Up+$0.73 (+0.70%)
Updated Oct 7, 2026, 11:14 PM
SID Score
7.2/10
Composite research score
Smart Money
58/100
Neutral
- Market cap
- 201.1B
- P/E ratio
- 16.21
- Dividend yield
- 2.40%
- 52-week range
- $92.19 – $116.03
- Volume
- 6.11M
- Avg. volume
- 10.37M
Price performance · DIS
DIS price history
1M range · 21 trading sessions · Daily adjusted prices
Prices through Oct 6, 2026
DIS closed at $104.03 after 21 trading sessions, down 0.98% for the selected period.
- Last close
- $104.03
- Period change
- -0.98%
- Period low
- $101.33
- Period high
- $108.59
Daily close
View OHLC price history
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Oct 6, 2026 | $103.42 | $104.27 | $103.29 | $104.03 | 6.11M |
| Oct 5, 2026 | $101.81 | $103.72 | $101.32 | $103.61 | 7.04M |
| Oct 2, 2026 | $101.50 | $102.63 | $101.23 | $102.19 | 6.7M |
| Oct 1, 2026 | $104.50 | $104.64 | $101.15 | $101.33 | 9.22M |
| Sep 30, 2026 | $105.75 | $106.40 | $104.90 | $104.90 | 11.6M |
| Sep 29, 2026 | $105.48 | $105.84 | $104.8516 | $105.41 | 7.33M |
| Sep 28, 2026 | $105.12 | $106.575 | $104.76 | $105.59 | 12.1M |
| Sep 25, 2026 | $105.145 | $106.17 | $104.48 | $106.15 | 7.25M |
| Sep 24, 2026 | $104.08 | $105.745 | $103.90 | $105.56 | 7.89M |
| Sep 23, 2026 | $103.26 | $104.62 | $102.70 | $103.46 | 8.24M |
| Sep 22, 2026 | $105.10 | $105.10 | $103.33 | $103.82 | 7.28M |
| Sep 21, 2026 | $103.48 | $104.595 | $103.18 | $104.23 | 7.13M |
| Sep 18, 2026 | $105.045 | $105.045 | $102.37 | $102.67 | 19.14M |
| Sep 17, 2026 | $107.59 | $107.71 | $105.32 | $105.35 | 7.82M |
| Sep 16, 2026 | $106.475 | $108.335 | $106.23 | $106.99 | 10.11M |
| Sep 15, 2026 | $108.11 | $108.315 | $105.92 | $106.42 | 8.92M |
| Sep 14, 2026 | $107.09 | $109.42 | $107.09 | $108.59 | 7.17M |
| Sep 11, 2026 | $106.74 | $107.36 | $105.64 | $106.55 | 7.26M |
| Sep 10, 2026 | $103.69 | $106.12 | $103.57 | $105.82 | 7.61M |
| Sep 9, 2026 | $104.45 | $104.93 | $102.99 | $104.18 | 7.04M |
| Sep 8, 2026 | $104.68 | $105.11 | $103.71 | $105.06 | 7.4M |
Latest DIS news
The latest Smart Investors Daily articles mentioning DIS.
Stock researchCompany · Overview
Company
Market Activity
Research & News
DIS research
Overview
Company profile and research snapshot.
Company profile
Disney operates in three global business segments: entertainment, sports, and experiences. Entertainment and experiences both benefit from the firm's ownership of iconic franchises and characters. Entertainment includes the ABC broadcast network, several cable television networks, and the Disney+ and Hulu streaming services. Within the segment, Disney also engages in movie and television production and distribution, with content licensed to movie theaters, other content providers, or, increasingly, kept in-house for use on Disney's own streaming platform and television networks. The sports segment houses the ESPN family of TV networks and streaming services. Experiences contains Disney's theme parks, cruises, and vacation destinations and also engages in merchandise licensing.
Visit company websiteAnalyst outlook
Consensus and target data currently published for this company.
- Consensus
- Buy
- Average target
- $139.71
- Implied upside
- —
- Analysts
- 14
| Date | Firm | Rating | Target |
|---|---|---|---|
| Oct 5, 2026 | Raymond James | Outperform | — |
| Sep 28, 2026 | Guggenheim | Buy | — |
| Aug 6, 2026 | Barclays | Overweight | — |
| Aug 6, 2026 | Benchmark | Buy | — |
| Aug 6, 2026 | Argus Research | Buy | — |
News briefing
No generated briefing is available yet.
Yahoo · Oct 7, 2026
High Five: Disney Ticket Prices Are Going Up Again
Disney's Florida and California resorts increase annual pass and single-day ticket prices again.
Yahoo · Oct 7, 2026
Forget Cable TV and Streaming: Here's Walt Disney's (DIS) Most Lucrative Business Segment
The company's crown jewel brings its intellectual property to the real world.
CNBC · Oct 7, 2026
Disney will stream the Super Bowl on Disney+
CNBC’s Julia Boorstin joins ‘Squawk on the Street’ to report on the latest moves from Disney.
AI research layers
Interpretive context generated from the platform’s current data sources.
The Walt Disney Company Stock Performance
The Walt Disney Company shares closed at $104.03, gaining 1.74% in the most recent trading session, per SID market data. Over the trailing one-month period, DIS declined 3.31%, though the stock has posted a 6.29% gain over three months. On a one-year basis, shares have fallen 7.8%, underperforming the broader market. The stock currently trades slightly below its 50-day moving average of $104.47 and marginally above its 200-day moving average of $102.63, according to Massive/Polygon technical data. The 14-day relative strength index registers at 41.7, placing DIS in neutral territory but trending toward oversold conditions. The company's beta of 1.497 indicates meaningfully higher volatility relative to the S&P 500. Average daily trading volume stands at approximately 10.37 million shares. Disney's market capitalization currently sits at approximately $201.1 billion, positioning it among the largest Communication Services sector companies.
The Walt Disney Company Valuation Analysis
The Walt Disney Company currently trades at a price-to-earnings ratio of 16.21, according to SID market data, which positions the stock at a moderate valuation relative to the broader Communication Services sector. The PEG ratio stands at 2.16, suggesting that the stock's earnings growth rate may not fully justify its current P/E multiple when measured against projected growth. Disney's price-to-book ratio of 1.83 reflects a modest premium to book value, per SEC filings. The company has reinstated its dividend program, with a current dividend yield of approximately 0.90%. At a market capitalization of $201.1 billion, Disney remains one of the most heavily capitalized media and entertainment conglomerates globally. The combination of a sub-market P/E with a dividend yield approaching 1% presents a valuation profile that reflects the company's transitional period as it balances legacy media operations with streaming expansion.
Smart Money Activity for DIS
The Walt Disney Company registers a smart money composite score of 58 out of 100, signaling a neutral overall stance among sophisticated market participants, per SID market data. Institutional ownership scores a perfect 25 out of 25, reflecting robust confidence from large fund managers and asset allocators. Insider activity also scores favorably at 18.7 out of 25, supported by 20 insider transactions over the past 90 days, according to SEC Form 4 filings. Notably, insider purchases outnumber sales with 13 buys versus 7 sells during this period, indicating net positive sentiment among company executives and directors. Dark pool activity scores a more subdued 8.5 out of 25, suggesting limited off-exchange accumulation by institutional traders. Congressional trading activity registers at 6.2 out of 25, per 13F institutional filings, indicating minimal recent legislative interest. The divergence between strong institutional conviction and muted dark pool activity suggests established holders are maintaining positions while new large-block accumulation remains limited.
The Walt Disney Company Earnings Outlook
The Walt Disney Company has demonstrated a consistent pattern of exceeding Wall Street expectations in recent quarters. In its most recent reported quarter, Disney posted earnings per share of $2.06 against a consensus estimate of $1.86, representing a positive surprise of $0.20, according to company earnings reports. The preceding quarter also delivered an upside beat, with actual EPS of $1.57 versus the $1.49 estimate, a $0.08 positive surprise. Looking ahead, analyst estimates project EPS of $1.58 for the upcoming February 2026 reporting period and $1.59 for the subsequent quarter, per analyst consensus data. The sequential earnings trajectory suggests analysts expect relative stability in near-term profitability before acceleration in later fiscal periods. Disney's ability to consistently surpass estimates by meaningful margins reflects operational execution across its diversified portfolio spanning theme parks, streaming, and studio entertainment segments.
Wall Street Analyst Ratings for DIS
Wall Street analysts maintain a broadly constructive view on The Walt Disney Company, with recent coverage reflecting uniformly positive ratings. Raymond James reiterated its Outperform rating on October 5, 2026, while Guggenheim maintained a Buy recommendation on September 28, 2026, per Wall Street analyst reports. Following Disney's August earnings release, three firms reaffirmed bullish stances: Barclays sustained its Overweight rating, while both Benchmark and Argus Research maintained Buy recommendations on August 6, 2026. Notably, none of the five most recent analyst actions resulted in a downgrade or shift to a neutral or negative posture, according to SID consensus data. The consistency across major brokerages — spanning Raymond James, Guggenheim, Barclays, Benchmark, and Argus Research — underscores broad institutional agreement on Disney's fundamental trajectory. The reiteration pattern rather than initiation of new coverage suggests these firms see their existing investment theses intact at current price levels near $104.03.
