Skip to main content
Smart Investors Daily
MC

NASDAQ · MCFT

MasterCraft Boat Holdings, Inc.

Consumer Cyclical · Auto - Recreational Vehicles

$19.82

Down-$0.31 (-1.54%)

Updated Sep 20, 2026, 8:20 AM

SID Score

4.6/10

Composite research score

Smart Money

Institutional and insider signal

Market cap
312.51M
P/E ratio
19.89
Dividend yield
0.00%
52-week range
$17.19 – $28.44
Volume
331.12K
Avg. volume
133.29K

Price performance

MCFT price history

1M range · 19 trading sessions · Daily adjusted prices

MCFT closed at $19.82 after 19 trading sessions, down 20.75% for the selected period.

Last close
$19.82
Period change
-20.75%
Period low
$19.15
Period high
$25.01
Daily close
View OHLC price history
MCFT OHLC price history, latest 40 sessions
DateOpenHighLowCloseVolume
Sep 18, 2026$19.96$19.96$19.42$19.82331.12K
Sep 17, 2026$19.90$20.37$19.685$20.13288.79K
Sep 16, 2026$19.65$19.90$19.045$19.15448.25K
Sep 15, 2026$19.91$19.91$19.095$19.59427.26K
Sep 14, 2026$19.81$20.26$19.49$20.07269.41K
Sep 11, 2026$20.73$21.36$19.51$19.64675.01K
Sep 10, 2026$24.12$24.7007$20.44$20.57680.72K
Sep 9, 2026$23.41$23.45$22.75$22.79188.92K
Sep 8, 2026$23.95$24.20$23.32$23.53161.97K
Sep 4, 2026$23.18$24.21$23.18$24.15117.37K
Sep 3, 2026$23.70$23.99$22.80$23.33174.93K
Sep 2, 2026$23.10$23.74$22.84$23.45229.32K
Sep 1, 2026$23.04$23.23$22.675$23.01223.97K
Aug 31, 2026$23.81$23.81$22.89$23.28152.65K
Aug 28, 2026$24.16$24.675$23.805$23.89112.32K
Aug 27, 2026$24.75$24.82$23.75$24.18210.78K
Aug 26, 2026$24.89$24.95$24.18$24.24133.84K
Aug 25, 2026$25.26$25.26$24.57$24.73126.29K
Aug 24, 2026$25.46$25.95$24.73$25.01185.46K

Latest MCFT news

The latest Smart Investors Daily articles mentioning MCFT.

MCFT research

Overview

Company profile and research snapshot.

Company profile

MasterCraft Boat Holdings Inc designs, manufactures, and markets performance sport boats and outboard boats. The company is based in the United States and operates in three brand-specific segments. The MasterCraft segment generates the majority of the company's revenue and includes inboard boats for water skiing, wakeboarding, and wake surfing. The Pontoon segment produces pontoon boats at its Owosso, Michigan facility. Pontoon boats are used for general recreational boating. The Aviara segment produces luxury day boats at its Merritt Island, Florida facility. Aviara boats are used for general recreational boating.

Visit company website

Analyst outlook

Consensus and target data currently published for this company.

Consensus
Average target
$23.33
Implied upside
Analysts
MCFT recent ratings
DateFirmRatingTarget
Sep 16, 2026B. Riley SecuritiesNeutral
Sep 11, 2026BairdNeutral
Jul 6, 2026Truist SecuritiesHold
Apr 27, 2026Truist SecuritiesHold
Dec 23, 2025Loop CapitalHold
Open full forecast

News briefing

No generated briefing is available yet.

Yahoo · Feb 17, 2026

MasterCraft And World Wake Association Announce 2026 Mastercraft WWA Rider Experience Schedule

Five-Stop Nationwide Tour Delivers World-Class Wakes and Waves Behind MasterCraft X24, Alongside Youth Rider Development, and Unforgettable On-Water Experiences VONORE, Tenn., Feb. 17, 2026 (GLOBE NEWSWIRE) -- MasterCraft Boat Company, a subsidiary of MasterCraft Boat Holdings and the best-selling towboat brand, in partnership with the World Wake Association (WWA), today announced the official dates, locations, and event details for the five-stop 2026 MasterCraft WWA Rider Experience. Building o

Yahoo · Feb 13, 2026

Why The Narrative Around MasterCraft Boat Holdings (MCFT) Is Shifting With New Valuation And Guidance

The fair value estimate for MasterCraft Boat Holdings has been revised to US$25.00 from US$22.25, based on updated assumptions for revenue growth, discount rate and long term revenue quality. These changes reflect how recent guidance, Street research and the latest modeling inputs are reshaping expectations for what the business could reasonably be worth today. As you read on, you will see how these moving parts fit together and how you can keep an eye on future updates to the story as they...

Yahoo · Feb 12, 2026

The Top 5 Analyst Questions From MasterCraft’s Q4 Earnings Call

MasterCraft’s fiscal second quarter results missed Wall Street’s revenue and non-GAAP earnings expectations. Management attributed the performance to operational improvements and a favorable product mix, particularly in premium models, as well as disciplined inventory management. CEO Bradley Nelson noted, “Momentum continues to build across the portfolio as we usher in the next generation of premium products, with high margins and advanced technology.” Feedback from early boat shows suggested en

AI research layers

Interpretive context generated from the platform’s current data sources.

No results

AI research layers have not been published yet.