Yahoo · Sep 29, 2026
Teads and Koddi Launch Global Retail Media Partnership Using OpenRTB Standard
Teads and Koddi have formed a global partnership designed to expand programmatic access to onsite retail media inventory, allowing advertisers to incorporate retailer advertising into broader omnichannel campaigns through a standardized OpenRTB framework. Key Investor TakeawaysTeads (NASDAQ:TEAD) partnered with Koddi to provide programmatic access to onsite retail media inventory across Koddi-powered networks in the U.

